If you’re someone who appreciates Singapore’s local breakfast culture—think kaya toast, kopi-O, and soft-boiled eggs—then you’ll absolutely love what 7-Eleven Singapore has just launched. Starting 5 August 2025, 7-Eleven has rolled out a nostalgic and heart-warming collectible series that’s as charming as it is delightfully quirky. Introducing the Kopi & Toast Plush Keyring Blind Boxes, created in collaboration with Play Nation—these limited-edition plush toys are more than just cute accessories; they’re mini icons of Singaporean identity.
These blind boxes are hitting selected 7-Eleven shelves across Singapore and are bound to strike a chord with anyone who has ever enjoyed a comforting breakfast at a local kopitiam. But more than just breakfast in plush form, they’re also a fun way to reconnect with the flavours and traditions that define the daily lives of so many Singaporeans. Let’s dive into why this is a promotion that deserves attention and maybe even a place on your keychain or tote bag.
What’s the Buzz About?
Play Nation and 7-Eleven have cleverly reimagined Singapore’s most beloved breakfast staples into huggable, palm-sized plush keyrings. Each Kopi & Toast blind box contains a surprise character from a whimsical collection of designs that celebrate local food culture in the most endearing way.
From the classic kaya butter toast to the ever-reliable kopi cup and the perfectly runny soft-boiled eggs, this collection is a full breakfast spread turned into collectibles. There’s even a plush version of a vintage kopi kettle and a grinning soy sauce bottle to round out the theme.
There’s a mystery plush included in the collection too—judging from its shape, some speculate it’s a homage to the iconic plastic bag kopi, the kind often spotted dangling from bicycle handlebars or carried to-go from hawker centres. Whether you get one of the well-known staples or discover the elusive mystery plush, each one promises to add a bit of breakfast nostalgia to your daily routine.
Why Should You Be Interested?
First and foremost, these plushies are just plain fun. There’s something universally appealing about blind boxes—the anticipation of not knowing what’s inside adds to the thrill of the purchase. For just $14.90, you get a high-quality plush keyring that could represent any number of breakfast favourites. It’s affordable, light-hearted, and incredibly giftable.
Secondly, there’s the cultural element. This isn’t just another generic merchandise drop. It’s a campaign rooted in local heritage. Each plush character is designed to evoke a sense of familiarity and pride in the everyday rituals that many in Singapore hold dear. Whether you grew up dipping kaya toast into soft-boiled eggs or enjoying kopi-O while reading the morning papers, these plushies feel personal.
For collectors and fans of Singapore-themed novelties, this is a wonderful chance to pick up something unique and limited edition. 7-Eleven’s previous collaborations with local artists and creators have been met with great enthusiasm, and the Kopi & Toast series looks set to continue that trend.
Where Can You Find Them?
These plush keyring blind boxes are available only at selected 7-Eleven outlets across Singapore. Given their limited nature, it’s advisable to check your nearest store early to avoid disappointment. Once they’re sold out, there’s no word yet on whether there’ll be a restock—so it really is a case of “while stocks last”.
Each blind box is neatly packaged, making it an easy impulse buy or a thoughtful surprise for a friend who enjoys Singaporean food and culture. Whether you plan to clip one to your lanyard, backpack, or even use it as a fun decorative piece at home, they’re versatile, cheerful, and bound to spark conversations.
Perfect for Gifting, Collecting or Just a Little Local Joy
Whether you’re a seasoned collector of novelty merchandise or someone looking for a cheerful little keepsake to remind you of your favourite kopitiam moments, these plushies are a delightful pick. They strike a perfect balance between playful design and cultural relevance.
What makes them even more fun is their appeal across age groups. Children will love the soft textures and cute faces, while adults might appreciate the nostalgic factor and humorous touches—like the sleepy-eyed kopi cup or the cheeky soy sauce bottle.
Planning to give one as a gift? These blind boxes make fantastic stocking stuffers, birthday add-ons, or even conversation starters during gatherings. And since they come in surprise packaging, they also add a layer of excitement for whoever receives them.
A Celebration of Singapore, One Plush at a Time
This campaign does more than sell plush toys—it celebrates a slice of Singapore’s culinary and cultural identity. In a country known for its food scene, turning everyday breakfast favourites into collectible keyrings is a charming way to keep local traditions alive.
These plushies could even serve as cultural souvenirs for tourists or overseas friends who want a tangible memento of Singapore that isn’t just the usual Merlion figurine. It’s a fun, approachable form of cultural storytelling—one that puts a smile on your face while also sparking fond memories.
Don’t Miss Out—Stocks Are Limited
With a price point of $14.90 per blind box, these plush keyrings won’t break the bank—but they are moving fast. Once word spreads (and it surely will, given the adorable factor), these are likely to fly off the shelves. And as is often the case with collectible series, once they’re gone, they’re gone for good.
So, whether you’re after the full set or just curious to see which breakfast buddy you’ll unbox, it’s worth popping into your local 7-Eleven and grabbing one—or maybe two—while they’re still available.
Promotional/Event Details:
Date: 5 August 2025 Onward
Time: During store operating hours
Venue: Selected 7-Eleven outlets across Singapore
Price: $14.90 per blind box
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