Durian lovers across Singapore, brace yourselves — the King of Fruits is making a grand return at Sheng Siong Supermarket. From 4 to 9 November 2025, shoppers can look forward to an irresistible Durian Lovers Promotion, featuring the rich and creamy Pahang Black Gold Musang King at a price that’s hard to resist.
For just $45 for 2 boxes (400g prepack), this luxurious treat is a bargain worth savouring. Known for its creamy texture, golden flesh, and signature bittersweet flavour, the Musang King is one of Malaysia’s most coveted durian varieties — and Sheng Siong is making it more accessible than ever.
Before diving into why this promotion is so exciting, it’s worth noting that the deal is available at all Sheng Siong outlets, except for 301 Punggol Central, 720 Clementi West Street 2, 209 New Upper Changi Road, and 539A Bedok North Street 3. So, if you’re planning to get your hands on this delicious indulgence, make sure to check out your nearest Sheng Siong store through their store locator.
Why This Deal is Worth Your Attention
If there’s one thing that unites Singaporeans, it’s the shared love for good food — and durian sits proudly at the top of that list. The Musang King, often referred to as the “gold standard” of durians, commands a high price during peak season, often making it a luxury for many. But this Sheng Siong Durian Lovers Promotion changes that, giving everyone a chance to enjoy the King of Fruits without burning a hole in their pocket.
The Pahang Black Gold Musang King is particularly prized for its smooth, custard-like texture and complex flavour profile. It strikes the perfect balance between sweetness and bitterness, leaving a lingering richness that durian fans crave. Each bite delivers that authentic durian experience — thick, creamy, and deeply aromatic.
What’s great about this promotion is how convenient and value-packed it is. At just $22.50 per box, this deal makes it easier to treat yourself or share the joy with family and friends. Whether you’re planning a weekend gathering, an after-dinner indulgence, or simply want to satisfy that durian craving, this is the perfect time to stock up.
A Limited-Time Indulgence
Sheng Siong’s durian promotions are often known to attract long lines and quick sellouts. That’s because when it comes to quality, they don’t compromise. Their durians are sourced from reputable suppliers and undergo strict selection to ensure freshness and flavour.
But here’s the catch — the offer is only available while stocks last. Given the popularity of Musang King durians and the limited promotional window from 4 to 9 November 2025, it’s best to plan your visit early. Once the word gets out (and it surely will), expect the boxes to fly off the shelves in no time.
So, if you’ve been waiting for a good reason to indulge in some durian, this is it.
Why Durians Make the Perfect Treat
There’s something quite special about durians that goes beyond their taste. For many Singaporeans, enjoying durian is a social experience — a moment of bonding with family and friends, gathered around a table, savouring each bite while chatting and laughing.
The Musang King variety, especially, brings a sense of occasion. Its luxurious richness and velvety smoothness make it a true treat for the senses. Pair it with a cup of hot tea to balance the flavours, or serve it chilled for a refreshing after-dinner dessert.
Beyond its indulgent taste, durian is also packed with nutrients. It’s a natural source of energy, fibre, and essential vitamins such as B6 and C. So, while it’s a decadent fruit, it’s also surprisingly nourishing — another reason why this Sheng Siong deal is worth considering.
Sheng Siong – A Favourite Among Singapore Shoppers
Sheng Siong has long been known for offering great value to shoppers in Singapore. Their frequent promotions, wide variety of fresh produce, and commitment to affordability have earned them a loyal following.
This Durian Lovers Promotion is just another example of how they continue to bring premium products to customers at wallet-friendly prices. Whether it’s seasonal fruits, household goods, or local favourites, they’ve built a reputation for knowing exactly what Singaporeans want.
What also sets Sheng Siong apart is their network of stores spread across the island, making it easy for shoppers from all neighbourhoods to enjoy their deals. And with a store locator available online, it’s quick and simple to find the nearest outlet carrying the promotion.
Tips to Make the Most of This Deal
-
Visit early in the promotion period. Since stocks are limited, it’s best to grab your durians as soon as possible.
-
Check store availability. Not all Sheng Siong stores are participating, so refer to their online store locator to avoid disappointment.
-
Store your durians properly. Keep them refrigerated if not consuming immediately, and seal them tightly to retain freshness.
-
Share the joy. At such an attractive price, it’s a great opportunity to buy extra boxes for friends and family.
The Perfect Excuse for a Durian Feast
November is shaping up to be a delicious month for durian lovers. With Sheng Siong’s special deal, there’s no better time to indulge in the King of Fruits. Whether you’re a long-time durian enthusiast or just starting to appreciate its unique charm, this promotion offers a chance to enjoy high-quality Musang King durian at an unbeatable price.
So, gather your loved ones, head down to your nearest Sheng Siong, and treat yourselves to the creamy, golden goodness of Pahang Black Gold Musang King. Deals like this don’t come around often — and when they do, they tend to disappear fast.
Make sure you don’t miss out.
Promotional/Event Details
Date: 4–9 November 2025
Time: During Store Operating Hours
Venue: All Sheng Siong outlets (except 301 Punggol Central, 720 Clementi West Street 2, 209 New Upper Changi Road, and 539A Bedok North Street 3)
Check Your Nearest Store: https://corporate.shengsiong.com.sg/store-locator/
Source: Sheng Siong Facebook Post
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.