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4-7 July 2025: Matchaya Singapore 10th Anniversary Celebration: 40% Off Promotion

by JR 7/Jul/2025

Matchaya-Singapore-10th-Anniversary-Celebration 4-7 July 2025: Matchaya Singapore 10th Anniversary Celebration: 40% Off Promotion

Singapore is brimming with homegrown brands that have carved a place in the hearts (and stomachs) of locals—and Matchaya is a shining example of just that. What began in 2015 as a modest pop-up selling milk teas has since blossomed into one of Singapore’s most beloved artisanal tea brands. Known for their premium matcha, Japanese milk teas, and signature desserts, they’ve grown steadily over the past decade, earning fans not only through their aesthetic and quality, but through a heartfelt commitment to craft.

Now, in celebration of their 10th anniversary, they are rolling out a very special promotion that’s truly worth raising a teacup to—a generous 40% off everything across all outlets from 4 to 7 July 2025.

Let’s unpack why this is not just a casual discount but a celebration of craftsmanship, passion, and community—and why tea lovers across the island shouldn’t miss it.


A Journey from Pop-Up to National Favourite

Matchaya’s story is as inspiring as it is charming. Back in 2015, they began with little more than $3,000 and a determination to bring authentic Japanese milk tea to Singapore’s shores. Starting out as a humble pop-up, they focused on quality from the start—sourcing directly from Japan’s best tea-producing regions like Uji, Shizuoka, and Hokkaido.

Their dedication to hand-whisked matcha and organic ingredients quickly set them apart. It didn’t take long for them to amass a loyal following who appreciated the way their drinks balanced sweetness with depth, and how each item on the menu told a story rooted in Japanese tea culture.

Now, a full decade later, they’re not just known for their drinks but also their soft serve, roll cakes, and tea lattes. Their commitment to premium Japanese tea still runs deep, but what makes them truly unique is how they blend tradition with creativity.


Why You Shouldn’t Miss This Promotion

A 40% discount may not seem groundbreaking in a world of flash deals and seasonal sales. But when it comes to Matchaya, that discount hits differently. Here’s why:

1. Premium Quality at a Fraction of the Price

Matchaya doesn’t cut corners. Their ingredients are imported directly from Japan, and everything is made in-house—from the syrups to the pastes. This isn’t your everyday bubble tea joint. A 40% discount allows customers to enjoy a genuinely premium experience for a far more accessible price. Whether it’s the silky Matcha Latte or their beloved Houjicha Soft Serve, now is the time to indulge without hesitation.

2. A Great Excuse to Revisit Favourites or Try Something New

It’s the perfect time to go back and rediscover your Matchaya favourites—or better yet, branch out and try something you’ve never ordered before. Always stuck with matcha lattes? Give the Kuromitsu Kinako Milk Tea a go. Never tried their Chilled Cream Cheese Roll? Now’s your moment.

3. Support a Singapore-Grown Brand

In an age where international chains dominate the food scene, it’s more important than ever to support local businesses. Matchaya is a homegrown success story that’s remained consistent in both quality and values. They didn’t just survive the evolving F&B landscape—they thrived. And by supporting them during this anniversary, you’re honouring a brand that has contributed significantly to Singapore’s culinary diversity.

4. Perfect for a Social Meet-Up

With the school holidays still fresh in July and many people still in post-holiday mode, this is a great time to schedule a casual outing with friends or family. Whether it’s a weekday catch-up or a weekend hangout, Matchaya’s calm, minimalist stores provide the ideal setting to relax with good tea and even better company.

5. Rare Discount

It’s not every day that Matchaya offers a markdown as generous as this. In fact, those familiar with the brand will know that such steep discounts are reserved for very special occasions—like this 10th anniversary milestone. So if you’ve ever hesitated because of price, this is your golden window.


Recommended Must-Trys

If you’re new to Matchaya or just overwhelmed by the menu (which is understandable), here are a few must-try items that pair quality with uniqueness:

  • Matcha Milk ($6.50 before discount): Their signature drink. Smooth, not overly sweet, and packed with rich umami.

  • Houjicha Soft Serve ($6.00 before discount): Earthy, creamy and lightly roasted, it’s a dessert and palate cleanser all in one.

  • Yuzu Lemonade ($5.90 before discount): For those who prefer something refreshing and tart.

  • Roll Cakes ($7.50 – $8.00 before discount): Comes in flavours like Matcha, Kurogoma, and Kinako. Soft, airy, and filled with whipped cream.

  • Matcha Anmitsu ($9.00 before discount): A beautifully plated Japanese dessert bowl with jelly, red bean, soft serve, and mochi.

With 40% off, each of these becomes incredibly value-for-money. For example, a $6.50 drink becomes just $3.90, which is a price point rarely seen for quality Japanese milk tea in Singapore.


Venue Accessibility and Experience

Matchaya outlets are conveniently located in some of the most accessible parts of Singapore, making it easy for tea fans across the island to enjoy the deal. Whether you’re working in the city or spending a day out shopping, there’s probably a Matchaya nearby. Their locations often share a modern, tranquil vibe with minimalist interiors—a pleasant break from noisy cafés.

Expect queues during the promotion period, especially during lunchtime and weekends. However, their service is typically efficient, and the staff are well-trained in managing crowds without compromising quality.


Ideal for Gifting or Takeaway

With such a generous discount, it’s also a great time to pick up treats for others. Their roll cakes and bottled teas make lovely gifts or office treats. Thoughtful, tasty, and now much more affordable—an easy way to brighten someone’s day.


Final Thoughts

Promotions like this are more than just a chance to save money—they’re a celebration. They mark a journey, a decade of passion poured into every drink, every swirl of soft serve, every handcrafted dessert. Matchaya has grown with their community, and this 10th anniversary promotion is their way of saying thank you.

It’s rare to find a brand that blends integrity, authenticity, and consistency so seamlessly, and rarer still to be invited to celebrate such a significant milestone with them. Whether you’re a die-hard fan or someone who’s never set foot in their stores before, 4 to 7 July 2025 is the perfect time to step in and experience what makes Matchaya a standout in Singapore’s F&B scene.

So head down, bring your friends, order your favourites, or try something new—you won’t regret it.


Promotional/Event Details:
Date: 4-7 July 2025
Time: All day during outlet operating hours
Venue: All Matchaya outlets islandwide – check locations via https://matchaya.sg/pages/locations

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