There is something deeply comforting about matcha. Its earthy tones, its delicate bitterness, and the way it seamlessly fuses tradition with modern wellness has earned it a loyal following among Singaporeans. And when a beloved dessert brand like Beard Papa’s Singapore joins forces with matcha experts like Matchaya, one can expect something truly delightful.
This July, Beard Papa’s Singapore is not only serving up their seasonal Matcha Strawberry Éclair Cream Puff – a creation that balances rich creaminess with a refreshing matcha tang – but they are also inviting fans to win a unique experience.
Yes, it’s more than just a giveaway. It’s a celebration of matcha. From 4 to 26 July 2025, Beard Papa’s is running a special Matcha Appreciation & Wellness Workshop Giveaway, and it’s a golden opportunity not to be missed by any matcha enthusiast in the city.
What’s This Giveaway About?
Beard Papa’s is selecting five lucky winners – and each winner can bring along a friend. Together, they’ll attend an exclusive Matcha Appreciation & Wellness Workshop scheduled for the first week of August. The session promises to be both relaxing and educational – a hands-on introduction to the world of matcha and its wellness benefits.
From learning about the origins and cultivation of matcha to trying hands-on whisking techniques and taste testing, this event aims to be immersive and mindful. And of course, no Beard Papa’s event would be complete without sweet treats – every participant will take home a box of Beard Papa’s signature cream puffs.
So, if someone’s looking to unwind, indulge, and learn more about their favourite green tea powder, this is it.
How to Participate – It’s as Simple as 1-2-3
There are just a few steps involved to join this meaningful and flavourful giveaway. Here’s what participants must do:
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Follow both @beardpapassingapore and @matchayasg on Instagram.
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Like and share the giveaway post on Instagram, and don’t forget to tag three matcha-loving friends in the comments.
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Purchase the Matcha Strawberry Éclair Cream Puff and tag @beardpapassingapore in an Instagram Story.
It’s straightforward and easy – and best of all, every step aligns with enjoying and sharing one’s love for matcha.
Why Should One Participate?
Now, let’s address the heart of the matter – why should anyone go for this giveaway? Why is this not just another online contest with likes, follows, and tags?
Because it is more than that. It is about community, wellness, and indulgence – three things everyone could use a little more of.
Let’s start with the wellness angle. Matcha isn’t just trendy; it’s genuinely good for the body. High in antioxidants, particularly EGCG, matcha supports the immune system, enhances metabolism, and offers calming mental clarity – perfect for winding down from fast-paced city life.
The workshop offers a chance to slow down and reconnect. Amidst the bustle of Singapore’s modern lifestyle, such moments are rare. Attendees will be able to gain not only knowledge but also a moment of calm, a new hobby, and likely a new appreciation for what goes into every cup of matcha.
And of course, it’s hard not to mention the cream puffs. Beard Papa’s has long been a favourite for dessert lovers across the island. Known for their delicate, crisp shells and lusciously light fillings, their puffs are iconic. Now paired with matcha and strawberry, their new éclair brings something refreshing to the table. It’s a flavour that feels luxurious yet familiar, and it fits perfectly into this themed event.
Additionally, Beard Papa’s is not just promoting a product – they are cultivating a relationship with their customers through this engaging experience. They are giving them a reason to connect, share, and enjoy together. That is something every good brand should aspire to.
Perfect for Matcha Fans and Foodies
Anyone who considers themselves a matcha fan will find this event irresistible. But even beyond matcha lovers, this giveaway will appeal to anyone who enjoys quality desserts, wellness workshops, or simply a great weekend activity. It is especially ideal for those who like to try something different – perhaps something hands-on, something with a touch of luxury, and something that leaves them with a smile (and a box of cream puffs).
The fact that winners are allowed to bring a friend makes it even more appealing. This could be a great opportunity for a relaxed outing with a sibling, a best friend, a partner – anyone who shares a love for matcha or who’s looking to learn more about it.
A Thoughtful Campaign with a Personal Touch
This campaign stands out because of how personal it feels. Rather than pushing for product sales alone, Beard Papa’s and Matchaya are jointly hosting an event that genuinely adds value to participants’ lives. The workshop format encourages mindful participation, reflection, and enjoyment, which is a rare find in a world of digital giveaways.
Moreover, it’s a campaign rooted in appreciation – appreciation for flavours, for wellness, and for the customers who support these brands. That genuine connection, in turn, elevates the entire experience.
So, whether someone is a devoted foodie, a curious health enthusiast, or simply someone who enjoys matcha and desserts, this is a giveaway worth participating in.
Final Thoughts
Opportunities like these don’t come around often. It’s not every day that one gets the chance to indulge in fine desserts, explore the world of matcha in a hands-on setting, and walk away with new knowledge and sweet memories – all for doing something as simple as enjoying a delicious cream puff and tagging a few friends.
This giveaway feels thoughtfully planned, community-driven, and filled with delightful experiences. It’s not just about what one can win, but what one can gain from the experience. And that’s precisely what makes it special.
Those interested should mark their calendars and make sure to enter by 26 July 2025. Because when matcha, mindfulness, and cream puffs come together – that’s not something to pass up.
Promotional/Event Details:
Date: 4-26 July 2025
Time: All day (online giveaway participation via Instagram)
Venue: Online participation through @beardpapassingapore and @matchayasg on Instagram
Link: Facebook Source
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