For those looking to cool off with a comforting cup of coffee or something a little more refreshing, there’s a limited-time offer brewing just in time to celebrate SAF Day. The Coffee Bean & Tea Leaf is offering something rather special as a gesture of appreciation to Singapore’s servicemen and SAFRA members—50% off selected regular-sized drinks for two days only, from 30 June to 1 July 2025.
This promotion is a wonderful way for them to honour the dedication and service of Singapore’s National Servicemen. And if you’re a SAFRA member or someone who has donned the SAF uniform, this deal is especially for you. Let’s take a closer look at what’s on offer and why this is a great opportunity not just for a quick pick-me-up, but also for sharing a warm (or iced) moment with friends and fellow servicemen.
Why This Deal is Worth Your Attention
First, let’s talk value. Half-price drinks in Singapore’s café scene are a rare delight—especially from established names like The Coffee Bean & Tea Leaf, a brand long known for its consistent quality and crowd-pleasing offerings. When they slash prices on their popular drinks, it’s worth sitting up and taking notice.
But beyond the numbers, this deal is wrapped in meaning. SAF Day is more than a calendar event—it’s a recognition of the men and women who have served Singapore’s security needs with unwavering commitment. This simple but generous gesture from The Coffee Bean & Tea Leaf adds to the nation-wide atmosphere of gratitude and celebration.
It’s also an ideal excuse to enjoy a quiet moment away from the bustle. Whether you’re taking a breather after a day’s work or meeting up with former NS mates, it’s a good chance to take advantage of a well-crafted drink at a good price. And if you’re just passing by a Coffee Bean outlet in uniform or with your card on hand, there’s hardly a reason not to drop in and indulge.
What’s Included in the Offer?
From 30 June to 1 July 2025, SAFRA members and NSmen (with valid identification such as a SAFRA card, 11B, Home Team NS IC, or e-Card) or those in their Singapore Armed Forces uniform can enjoy 50% off the following selected regular-sized drinks:
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Americano (Hot/Iced): Sometimes simplicity is king. A classic black coffee that’s robust and satisfying, whether taken hot in the morning or iced during a humid Singapore afternoon.
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Choc Cookie Crumble Ice Blended®: For those who enjoy a richer, dessert-like drink, this indulgent blend is hard to resist. A favourite for its satisfying crunch and creamy chocolate profile.
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Watermelon Mint Lychee Cold Brew Tea: A refreshing fusion that screams tropical escape. With its fruity brightness and cool mint finish, this cold brew tea offers a soothing sip that’s both unique and revitalising.
These beverages were not chosen at random. Each one caters to a different mood—whether you’re going for something bold, sweet, or refreshing. It’s a thoughtful selection that gives everyone a choice depending on their taste and craving.
Who’s Eligible?
This promotion is strictly for SAFRA members and Singapore Armed Forces personnel. But they’ve made it quite flexible in terms of eligibility. To redeem the offer, you’ll need to show one of the following:
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A valid SAFRA membership card
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A Singapore Armed Forces 11B card
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A Home Team NS IC
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An e-Card, or
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Simply wear your SAF uniform to the store
As long as you meet any one of these conditions, you’ll be able to redeem the promotion at participating Coffee Bean outlets. There’s no need for complicated steps or digital redemptions—just show up and enjoy.
Where Can You Redeem It?
This offer is available at Coffee Bean & Tea Leaf outlets across Singapore, while stocks last. That means you’ll want to head over earlier in the day rather than later, as popular beverages can sometimes run out during such promotions. Do check with your nearest outlet to confirm availability, especially if you have your eye on one particular drink.
While the full list of participating stores isn’t mentioned in the original announcement, most standard Coffee Bean outlets islandwide are expected to take part. Whether you’re in the city centre, a mall in the heartlands, or near your office, chances are you’ll find a Coffee Bean outlet not far from you.
A Token of Appreciation Worth Enjoying
It’s easy to overlook small promotions like this in the daily rush, but they carry more weight than one might think. Not only do they reflect a business’ respect for the community they serve, but they also offer real savings to those who’ve given their time and effort in service of the nation.
There’s a sense of shared camaraderie in walking into a café and seeing others like you—fellow servicemen or SAFRA members—taking a moment to treat themselves. Promotions like these encourage those quiet connections and acknowledgements that build community spirit.
A Friendly Reminder
The offer is only valid for two days, so planning ahead is key. If you’re catching up with former NS buddies, this could be the perfect opportunity to get together and share a drink while reminiscing about your service days.
Also, remember that only selected drinks are included, and redemptions are subject to availability and while stocks last. So if you’ve got your heart set on that Watermelon Mint Lychee Cold Brew Tea, it might be wise to arrive earlier in the day.
In Conclusion
All things considered, The Coffee Bean & Tea Leaf’s SAF Day promotion is a small but meaningful gesture that offers real value and recognises real service. It’s convenient, uncomplicated, and crafted with purpose. Whether you’re out running errands or simply in need of a cool or warm drink to unwind, this two-day promotion gives SAFRA members and NSmen an excellent reason to enjoy a bit of indulgence.
Sometimes, the best deals aren’t about stocking up or spending more—they’re about pausing, acknowledging the moment, and enjoying something good for less. This is exactly one of those times.
So go on—step into your nearest Coffee Bean store, flash that card or don your uniform, and enjoy a drink brewed just for you.
Promotional/Event Details:
Date: 30 June–1 July 2025
Time: While stocks last, during store operating hours
Venue: Participating The Coffee Bean & Tea Leaf outlets across Singapore
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