The festive season is drawing near, and for anyone in Singapore who takes their Christmas gifting seriously, Bee Cheng Hiang is offering something truly special this year. From 3 November 2025 onward, the iconic brand will be introducing their Jolly Xmas Gift Set and Mini Ez Applewood Bakkwa—two limited-edition festive treats designed to bring joy, flavour, and nostalgia to the year-end celebrations. Known for their high-quality bakkwa and beautifully presented gift sets, Bee Cheng Hiang has yet again combined festive cheer with irresistible taste and charming design.
Bee Cheng Hiang has always been more than just a bakkwa brand—it is a name that’s become synonymous with quality, heritage, and family tradition. Founded in 1933, they’ve spent decades perfecting their craft, turning simple slices of barbecued meat into a culinary art form that represents celebration and togetherness. And this Christmas, they are blending that timeless tradition with a touch of modern whimsy, thanks to their delightful collaboration featuring beloved characters Miffy and Boris.
Let’s dive into what makes these festive gift sets so exciting—and why they might just be the perfect way to celebrate the holidays with friends, family, or even as a treat for yourself.
A Holiday Treat Like No Other
The Jolly Xmas Gift Set is all about bringing festive warmth to your home. Inside each set, you’ll find a 225g pack of Applewood Mini Ez Bakkwa, perfectly smoked and tender, offering that signature Bee Cheng Hiang flavour with a subtle hint of applewood sweetness. But what really makes this set stand out is the inclusion of an adorable Miffy or Boris plush toy.
These aren’t just any plushies—they’re part of a special collectible series, featuring four charming designs. You can find Miffy or Boris in a cute sweater or scarf, available in either head or full-body versions. Whether you’re gifting it to a child, a collector, or simply someone who appreciates cute and meaningful keepsakes, this set is bound to delight.
The plush toy adds a heartwarming touch to the already thoughtful gift, turning it into something much more personal. It’s the kind of present that’s as enjoyable to receive as it is to give—making it ideal for family exchanges, Secret Santa, or as a tasteful festive gesture to colleagues and clients.
The Perfect Snack Set for Sharing (or Keeping All to Yourself)
Then there’s the Mini Ez Applewood Bakkwa—a set of six beautifully packaged mini boxes, each containing 80g of bakkwa. Every box features a unique Miffy design, making the collection visually appealing and fun to share. The set also comes with a limited-edition Miffy sticker, which adds a touch of collectability for fans and children alike.
The smaller packaging is also incredibly practical. Instead of opening one large packet, you can enjoy your bakkwa in perfectly portioned sizes. This means fresher snacks, easier storage, and the perfect grab-and-go treat for busy holiday shopping days or family outings.
These mini boxes also make excellent last-minute gifts. Whether you’re attending a Christmas party, visiting relatives, or sending something thoughtful to friends, the compact and elegant design ensures it looks festive without needing additional wrapping.
Why You Shouldn’t Miss This Deal
There are a few good reasons why this Bee Cheng Hiang promotion deserves a place on your festive shopping list.
Firstly, these are limited edition sets. Once they’re sold out, they’re gone for good. Bee Cheng Hiang’s special collaborations and festive gift boxes tend to sell quickly every year, especially those that feature popular characters like Miffy. If you’re a fan of collecting exclusive items or love giving gifts that stand out, this is your chance.
Secondly, Bee Cheng Hiang’s reputation for quality is unmatched. Their bakkwa is made with premium ingredients, using time-honoured recipes that have stood the test of time. Every piece of meat is grilled to perfection, offering a balance of savoury, sweet, and smoky flavours. The Applewood variant, in particular, adds a delicate, slightly fruity aroma that elevates the taste experience.
Thirdly, the gift sets offer excellent value for money. Considering that you’re getting both a premium food product and an exclusive plush or collectible packaging, the price point is well justified. For those looking to impress without overspending, it’s a smart and stylish choice.
Adding Festive Cheer to Every Home
Christmas in Singapore is all about togetherness, good food, and meaningful gifts. Bee Cheng Hiang’s new festive range captures all three perfectly. These limited-edition sets aren’t just about bakkwa—they’re about creating moments. Whether it’s watching your loved ones unwrap their gifts with excitement or simply sitting back and enjoying a few slices of Applewood bakkwa with a cup of tea, it’s a celebration of the simple joys that define the season.
Even those who might not usually indulge in festive shopping will find this promotion worthwhile. The thoughtful packaging, collectible designs, and Bee Cheng Hiang’s consistent quality make it a safe yet delightful choice for almost anyone. It’s also a great way to introduce younger family members to one of Singapore’s most beloved heritage brands—helping to pass on a little piece of local culture along with the festive cheer.
A Perfect Gift for Any Occasion
While this promotion is themed for Christmas, the sets are versatile enough for other occasions too. They make wonderful corporate gifts, care packages for loved ones overseas, or simply a treat for your household pantry. The individual mini packs of bakkwa are also great for sharing at gatherings, picnics, or school events.
If you’re planning to get your hands on these limited sets, it’s best to mark your calendar. Stocks are limited and are expected to sell fast once they hit the shelves on 3 November 2025. Bee Cheng Hiang’s outlets across Singapore are known to draw festive crowds, so early shoppers will have the advantage of choosing from the full range of collectible plush designs before they run out.
Where to Get Them
You can find these festive sets at all Bee Cheng Hiang outlets islandwide. They are also likely to be available on Bee Cheng Hiang’s online store or through their official social media links for those who prefer the convenience of home delivery. If you wish to view the original announcement, visit their official Facebook post here: Bee Cheng Hiang Facebook Post.
Whether you’re a long-time fan or discovering Bee Cheng Hiang for the first time, this year’s festive release is a wonderful opportunity to bring home a taste of tradition, joy, and creativity—all wrapped up in one charming package.
So, if you’re already planning your Christmas shopping or simply love exploring festive treats, don’t miss out on this one. These limited-edition sets will surely add a sprinkle of happiness to your celebrations.
Promotional/Event Details:
Date: From 3 November 2025 Onward
Time: Available during Bee Cheng Hiang’s store operating hours
Venue: Available at all Bee Cheng Hiang outlets islandwide and online at Bee Cheng Hiang Facebook Post
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