In the heart of Singapore’s ever-evolving café scene, one name has consistently stood out for its comforting familiarity and delicious local brews — Toast Box. Known for their take on traditional kopi and nostalgic Singaporean flavours, Toast Box has now stepped up their game with a delightful twist. As part of Singapore’s 60th birthday celebrations, they have collaborated with Horlicks — the iconic malted drink many grew up loving — to introduce a range of limited-edition drinks that celebrate the rich taste of heritage with a modern touch.
Launching from 3 July 2025 onwards, Toast Box’s SG60 special edition drinks aim to bring back treasured memories through a unique collaboration dubbed the “SG60 Brew-mance”. The newly launched beverages include Malty Teh, Malty Kopi, and Original Malt — all designed to remind people of familiar tastes from their childhood, with the added warmth of a malty, creamy finish.
So, why should anyone be interested in this new launch? Here’s why this collaboration isn’t just another seasonal menu – it’s a celebration of culture, identity, and of course, flavour.
A Taste of the Past, Served Fresh
What Toast Box and Horlicks have created here is more than just a set of new drinks — it’s an invitation to relive one’s childhood in the form of every soothing sip. In a city like Singapore where fast-paced living is the norm, these kinds of nostalgic collaborations offer a momentary escape.
Malty Teh pairs the rich aroma of traditional tea with Horlicks’ signature maltiness. It’s perfect for those who prefer a tea-based beverage but want something more layered and smooth. Malty Kopi caters to the classic kopi lovers who are looking for a unique take on their daily caffeine fix — bold, fragrant coffee balanced out with the creamy tones of malt. Meanwhile, the Original Malt serves as a non-caffeinated alternative, and is perhaps the truest homage to the childhood Horlicks drink that many remember enjoying before bedtime or as an after-school treat.
These drinks aren’t just novelty items. They serve as sensory bridges, linking people back to simpler times while fitting seamlessly into modern café culture.
Celebrating Singapore’s 60 Years with Flavour
The collaboration between Toast Box and Horlicks couldn’t have come at a better time. Singapore’s 60th year marks an important milestone, and this SG60 promotion brings an edible tribute to the country’s progress while keeping the essence of tradition alive. It’s not every day that a local food and beverage brand teams up with a heritage name to craft such a thoughtful offering.
By bringing together these two beloved household names, Toast Box is essentially reinforcing what they do best — blending traditional values with modern-day enjoyment. It’s an accessible way for anyone, whether they grew up drinking Horlicks or are just discovering it now, to be part of a national celebration that’s rooted in shared culture and flavour.
Why This Deal is Worth Exploring
One of the best things about this promotion is that it’s available at all Toast Box outlets islandwide from 3 July 2025 onward. That means no need to travel far or rearrange one’s schedule — these limited-time drinks can easily be picked up during a lunch break, tea time outing, or weekend treat.
Moreover, this promotion isn’t just a marketing gimmick. Toast Box has made it clear that the drinks are crafted with care and quality ingredients, making them more than just novelty additions. Each sip is a carefully brewed mix of taste and nostalgia, offered at the same approachable pricing Toast Box is known for.
This also makes it a lovely way to introduce younger generations to drinks their parents or grandparents used to enjoy, albeit with a modern café flair. It’s the kind of deal that connects generations and bridges tastes.
Ideal for All Ages and Occasions
Another reason why this SG60 Brew-mance stands out is its universal appeal. Whether it’s for the older generation looking for a sentimental sip, the young café hopper seeking a unique flavour, or the busy office worker wanting a soothing pick-me-up, there’s something in this drink range for everyone.
Pair these drinks with Toast Box’s signature dishes — think thick toast with peanut butter, curry chicken with rice, or mee siam — and the experience becomes even more wholesome. It’s an entire meal steeped in familiarity yet refreshed for today’s preferences.
A Delicious Way to Celebrate SG60
Promotions come and go, but the ones that carry sentimental value and offer actual quality tend to stay in people’s minds long after the last cup is finished. This SG60 promotion from Toast Box is one such example. It encapsulates everything people love about Singaporean dining: the comfort of traditional flavours, the innovation of local brands, and the joy of sharing something uniquely Singaporean.
If there was ever a good time to drop by Toast Box, this is it. Whether it’s for a daily caffeine boost, a chat with a friend, or simply a comforting drink to reflect on one’s day — these SG60 drinks are a worthy reason to stop by.
The beverages are available for a limited time only, so don’t wait too long to try them out. Step into any Toast Box outlet across Singapore, order your choice of Malty Teh, Malty Kopi, or Original Malt, and take a sip down memory lane.
Promotional/Event Details:
Date: 3 July 2025 Onward
Time: During store operating hours
Venue: All Toast Box outlets in Singapore
More Info: Official Toast Box SG60 Brew-mance Promo on Facebook
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