If there’s one thing Singaporeans can all agree on, it’s their love for good food — and even better when it comes at a bargain. That’s why Broadway Food Centre’s SG60 special discounts are creating such a buzz. From 29 May 2025 onward, Broadway Food Centres across the island are serving up a generous helping of savings in celebration of Singapore’s 60th birthday — and this is not something to be missed.
Why is this such a big deal?
For one, Broadway has long been a staple in Singapore’s food landscape. Whether you’re heading to work, meeting friends, or just grabbing a quick lunch, Broadway Food Centres are trusted for their wide variety of affordable local delights. Now, they’ve turned up the heat with discounts that are genuinely worth leaving home for.
What’s on offer?
Two of the key highlights are enough to get anyone excited:
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Kopi-O Kosong or Teh-O Kosong at only $0.60
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Chicken Rice for just $3.50 at selected stalls
Yes, you read that right. A warm cup of kopi or tea for just sixty cents — that’s a throwback to old-school hawker prices. And at a time when many are tightening their belts, this kind of comfort at such a low price feels like a much-needed treat. Add to that a generous plate of chicken rice for under $4, and you’ve got a complete meal that’s both satisfying and wallet-friendly.
Why should people go for this promotion?
Let’s be honest: eating out in Singapore, while convenient, has started to cost more over the years. A regular coffee or tea can easily cost upwards of $1.50 at many cafes or food courts. Chicken rice, a local staple, often hovers around $4.50 to $6. So when a reliable chain like Broadway offers these at slashed prices, it’s more than just a gimmick — it’s real savings that add up over time.
This promotion isn’t just about the discounts; it’s about accessibility. With over 30 outlets island-wide, Broadway Food Centres are located in many heartland neighbourhoods and near transport hubs. Whether you’re in the east, west, or central regions, there’s likely a participating location nearby, making it easy to enjoy these deals without having to travel far.
Food deals that celebrate community
The SG60 promotion is also about bringing people together. Singapore’s hawker centres and food courts have always played a role in building community — a place where office workers, students, retirees, and families can sit side-by-side and enjoy a meal.
This campaign captures that spirit of inclusivity and celebration. Whether someone’s heading out for breakfast with their parents or planning a weekday lunch with colleagues, this promotion offers a way to make those moments even more meaningful (and affordable).
And let’s not forget the nostalgia factor. A 60-cent kopi-o kosong is a subtle nod to Singapore’s culinary past, offering a taste of simpler times. It’s not just about filling your stomach; it’s about appreciating the cultural roots of local food heritage, all while making it accessible to today’s busy diners.
How to enjoy this deal
The best part is — there’s no complex process involved. No need to scan QR codes, collect points, or download apps. These special prices are available directly at participating stalls within Broadway Food Centres. Simply visit any of the listed outlets and look out for the promotional signage.
That kind of ease is increasingly rare in a time when most discounts come with strings attached. Broadway has kept it straightforward, and that’s something customers will appreciate.
A great deal for every type of diner
Whether someone is a student looking for a cheap meal after class, a retiree stretching their dollar, or a busy professional needing a quick but fulfilling bite — this promotion suits all. The prices allow more people to enjoy the food they love without compromising on quality.
For families, the promotion offers a chance to bring everyone out for a meal without worrying about overspending. Imagine feeding a family of four with kopi and chicken rice for less than $20 — it’s the kind of affordability that brings a smile to any parent’s face.
Support for local hawkers and operators
Broadway’s initiative doesn’t just benefit diners — it also supports the local hawkers and food stall operators by encouraging more footfall. During challenging times, increased traffic can make a significant difference to small food vendors who depend on regular patronage.
So, by participating in this deal, people aren’t just saving money; they’re also helping to sustain local businesses that form the backbone of Singapore’s food culture.
Still not convinced?
Think of it this way: how often do deals like these come around — where quality food at this price is widely available, no minimum spend, and no hoops to jump through? Not often.
And because this promotion runs from 29 May 2025 onward, there’s no mad rush to beat an expiry date. Diners can enjoy the savings at their own pace — maybe even make it a weekly ritual with friends or loved ones.
Where to find the outlets?
Broadway Food Centres can be found across Singapore in areas like Ang Mo Kio, Clementi, Bedok, Bukit Panjang, Yishun, Tampines and more. Each food centre offers its own charm and variety, but all are consistent in their commitment to good value and honest flavours.
To find a nearby location and to see which stalls are offering the chicken rice deal, visit Broadway Food Centre’s Official Site.
Final thoughts
Singapore’s SG60 milestone is a time for reflection, celebration, and — in Broadway’s case — a good meal. Their special discounts aren’t just promotions; they’re thoughtful gestures that reflect an understanding of what matters to everyday Singaporeans: convenience, affordability, and taste.
So, the next time someone passes by a Broadway Food Centre, it’s worth popping in. That $0.60 cup of kopi isn’t just a great deal — it’s a little piece of joy in the daily hustle.
Promotional/Event Details:
Date: 29 May 2025 Onward
Time: All day, during operating hours of individual Broadway Food Centres
Venue: Participating Broadway Food Centres island-wide (check specific locations at https://www.broadwayfoodcentre.com.sg)
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