Singapore shoppers are in for a treat this week as NTUC FairPrice rolls out their latest “Price Drop Buy Now” promotion, offering substantial savings on a wide range of everyday essentials. From 29 January to 4 February 2026, customers can enjoy discounts of up to 54% across groceries, household items, beverages, snacks, and more. This is the perfect opportunity for families and individuals alike to stock up on daily staples while enjoying some serious savings.
The spotlight this week is on a mix of pantry essentials, premium delicacies, and household products, all curated under the “Must Buy” banner. Whether it’s preparing for a small gathering at home or simply replenishing routine items, these offers are too good to pass up.
Groceries and Pantry Staples: Top Picks for the Week
FairPrice has put together a compelling selection of grocery items that combine quality with affordability.
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Kinohimitsu Imperial Japanese Abalone (425g) – Now $9.95 (U.P. $19.90) – Save 50%
For those looking to elevate their meals, this premium Japanese abalone is an unbeatable deal. Perfect for festive occasions or a special family dinner, it is now available at half the usual price. -
Cowhead Natural Cheese Slices (150g) – $7.60 per pack – Buy 1 Get 1 Free
Available in Cheddar, Emmental, Gouda, and Mozzarella, these cheese slices are versatile for sandwiches, melts, or quick snacks. The 1-for-1 offer allows shoppers to enjoy double the value while exploring multiple flavours. -
CP Honey Wings (850g) – Now $18.50 (U.P. $22.36) – Save 17%
A convenient freezer-ready favourite, CP Honey Wings are ideal for busy households looking for a quick and tasty meal option. -
FairPrice Jasmine Fragrant Rice (5kg) – Now $7.65 (U.P. $9.20) – Save 16%
A household staple, this fragrant rice combines quality with affordability, making it easier to plan meals without stretching the budget. -
Knife Brand Cooking Oil (5L + 1L) – Now $19.50 (U.P. $21.48) – Save 9%
Ideal for households with regular cooking needs, this value pack ensures there’s always enough oil for daily meals. -
Origins Organic Raw Honey (1kg) – Now $18.95 (U.P. $25.46) – Save 25%
A healthy alternative to sugar, this honey is perfect for health-conscious households. Exclusive to FairPrice, this offer is ideal for those who want to incorporate natural sweeteners into their diet without paying a premium.
Household and Personal Care: Exceptional Savings
Some of the most impressive deals this week can be found in the household and personal care section. Shoppers can expect price reductions exceeding 50% on detergents, toiletries, and other daily essentials.
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Dynamo 4-in-1 Laundry Capsules (52s Assorted) – 2 for $31.90 (U.P. 2 for $66.40) – Save 51%
For families who want to keep their laundry routine efficient and affordable, this deal offers premium laundry capsules for less than half the usual price. -
Dettol Anti-Bacterial Hand Wash (250ml Assorted) – $4.09 per bottle – Buy 1 Get 1 Free
Hygiene is a priority, and this offer allows shoppers to grab two bottles for the price of one, providing excellent value for maintaining hand cleanliness at home. -
Softlan Fabric Conditioner Refill (1.8L) – 3 for $6.95 (U.P. 3 for $10.59) – Save 34%
Keep clothes soft and fresh while saving on refills. This multi-pack deal makes it easy to maintain a pleasant-smelling wardrobe without overspending. -
Vinda 3-Ply Bathroom Tissue (16s + 4s x 190-240 sheets) – $11.25 per pack (U.P. $15.79) – Save 28%
This practical offer also comes with an in-store bonus: shoppers receive $3 off a $15 Vinda purchase, making it a highly cost-effective solution for essential bathroom needs. -
Colgate Total Toothpaste Value Pack (3s x 150g) – $15.95 per pack (U.P. $18.50) – Save 13%
This value pack comes with a Mr. PA Mug and the chance to redeem a free Mr. PA Trolley (worth $65) with a minimum purchase of $68 on participating Colgate, Softlan, Ajax, and Glo products. A smart option for households looking to stock up on oral care essentials while enjoying added perks.
Beverages and Snacks: Incredible Discounts
This week’s promotion also shines in the beverages and snacks category, with savings of up to 54% that are hard to resist.
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Yeo’s First Harvest Green Tea / White Peach Tea (24s x 250ml) – $5.95 per carton (U.P. $11.51 – $13.01) – Save up to 54%
Perfect for keeping the fridge stocked with refreshing drinks, this deal is a highlight of the week. Less than $6 per carton is a steal, allowing families to enjoy healthy beverages without breaking the bank. -
Pokka Packet Drinks (Lychee Oolong / Peach Oolong / Chrysanthemum) (4 x 6s x 250ml) – $7.90 per carton (U.P. $14.40) – Save 45%
Ideal for home consumption or picnics, this pack offers a variety of flavours to satisfy different tastes at a fraction of the usual price. -
Starbucks Nespresso Coffee Capsules (10s) – 6 for $39.95 (U.P. 6 for $50.40) – Save 20%
Coffee enthusiasts can mix and match their favourite blends, from Espresso Roast to House Blend, ensuring mornings start right without the premium cost. -
Lay’s Potato Chips (150g / 170g Assorted) – 2 for $8.95 (U.P. 2 for $10.70) – Save 16%
Whether for a movie night or a casual snack, these chips offer both convenience and value.
New Outlet Opening: FairPrice Square 2
Residents around the Novena area now have a new go-to destination for groceries. FairPrice Square 2 has officially opened its doors, operating daily from 9 AM to 10 PM. Located at:
10 Sinaran Drive, #04-46/47/48, Square 2, Singapore 307506
To mark the opening, the store is featuring exclusive in-store specials alongside its full range of products. This is a convenient option for shoppers looking to avoid long queues at busier outlets while still enjoying the same “Price Drop” savings.
Gift with Purchase Promotions
Several brands are also offering attractive freebies this week:
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LUMOS Kids Tablet (Worth $299) – Free with a minimum $238 purchase of Enfagrow / Enfamama products.
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Neoflam Saucepan – Free with a $98 nett purchase of two participating Nestlé brands in a single receipt, including items such as Milo, Omega Plus, and Starbucks capsules.
These gifts add extra value to already impressive discounts, making it a particularly good week for families and regular shoppers alike.
Why You Should Head to FairPrice This Week
The “Price Drop Buy Now” promotion is one of the most comprehensive discount campaigns seen recently at NTUC FairPrice. From beverages to household essentials, the markdowns are substantial and genuinely wallet-friendly. Highlights such as the 54% discount on Yeo’s teas and the 1-for-1 Cowhead cheese deal are standout offers that deliver tangible value.
Even if shoppers are not stocking up in bulk, these deals provide a rare opportunity to try premium products at unbeatable prices. Families can save significantly on groceries and household items, while also picking up freebies and exclusive gifts. Whether visiting the new Square 2 outlet or a familiar neighbourhood branch, the timing of this promotion ensures that there’s something for everyone.
It is advisable to head down early, as popular items like the premium abalone, Dynamo laundry capsules, and Yeo’s tea are likely to sell out quickly. Purchase limits are in place to ensure fairness, so shoppers are encouraged to plan their visits accordingly.
In short, this is not just a sale—it is a smart, practical, and exciting way for Singapore residents to shop efficiently while maximising value for money.
Promotional/Event Details:
Date: 29 January-4 February 2026
Time: 9 AM – 10 PM Daily
Venue: NTUC FairPrice Outlets, including New Square 2 Branch – 10 Sinaran Drive, #04-46/47/48, Square 2, Singapore 307506
Link for more information: NTUC FairPrice
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