Seafood lovers in Singapore know that enjoying fresh, quality produce often comes with a hefty price tag. Whether it’s a whole salmon for the family, prawns for a special gathering, or a simple fish dinner at home, prices can sometimes make people think twice about indulging. That’s why when Sheng Siong Supermarket launches a seafood promotion like this one, it’s something worth paying attention to.
From 28 August 2025 onward, Sheng Siong has rolled out a special seafood promotion across selected outlets, giving customers the opportunity to bring home premium seafood at very friendly prices. If seafood is a regular part of the household menu, or even if it’s just an occasional treat, this promotion is one that can help households stretch their budgets while still enjoying quality meals.
Why This Deal Matters
Seafood is one of those categories where freshness and quality really matter. A salmon fillet that’s not fresh can ruin a dish, and prawns that don’t have the right texture just don’t deliver the same satisfaction. Sheng Siong has built a reputation for offering reliable and good-value fresh produce, and their seafood promotions are especially popular with families who want the best of both worlds – affordable prices without compromising quality.
This promotion features:
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Fresh Whole Norwegian Salmon (2-3kg) – at just $11.99 per kg. For those who love salmon steaks, fillets, or even sashimi-grade cuts for home use, this price is significantly lower than what many premium stores typically charge. Buying a whole salmon not only gives flexibility in preparing different dishes but also works out to be extremely cost-effective.
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Frozen Thawed Barramundi – at $6.99 for 2. Barramundi is one of the more versatile fish around, perfect for steaming, frying, or grilling. Having it frozen thawed makes it easier for families to stock up, ready to pull out whenever needed for a weekday dinner.
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Fresh Vannamei Prawns – at $10.80 per kg. These prawns are often used in stir-fry dishes, grilled for gatherings, or even added into soups and noodles. Getting them fresh at this price is a deal that’s hard to ignore.
Why You Shouldn’t Miss It
Promotions like this are not just about saving money; they are also about making mealtimes more exciting. Imagine preparing a hearty seafood feast at home without having to spend restaurant-level prices. A kilogram of fresh salmon at under $12 opens up endless possibilities – from pan-seared salmon steaks with lemon butter to salmon porridge for the kids.
The prawns, on the other hand, can transform a simple fried rice into a celebratory dish, or elevate a steamboat dinner into something memorable. With the barramundi, you could steam it Hong Kong-style with ginger and soy sauce or grill it with herbs for a healthier option. The flexibility and value make this promotion appealing for both everyday meals and special occasions.
What also makes this promotion attractive is that it is updated every week. That means new varieties of seafood may be added, giving regular shoppers fresh reasons to return. For families, it can be a great habit to check in weekly, see what’s on offer, and plan menus around these bargains.
Locations to Find This Promotion
This seafood promotion is not available at every Sheng Siong outlet, so it’s important to note where shoppers can go. The participating stores include:
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Blk 2 Ang Mo Kio Drive, #A1-12 ITE College Central, Singapore 567720
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Blk 451 Bukit Batok West Avenue 6, #01-10, Singapore 650451
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Blk 467 Bukit Batok West Avenue 9, #01-01, Singapore 650467
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Blk 660A Edgedale Plains, #01-01, Singapore 821660
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Blk 671 Edgefield Plains, #02-01, Singapore 820671
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Blk 658 Punggol East, #01-01, Singapore 820658
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Blk 410A Sin Ming Avenue, #01-02, Singapore 571410
By keeping the promotion limited to selected outlets, Sheng Siong is ensuring quality and availability remain controlled, while still giving plenty of options across different neighbourhoods.
A Smart Way to Shop
For many Singaporeans, the weekly grocery trip is not just about restocking essentials but also about keeping an eye out for value buys. A family that regularly consumes seafood could easily save tens of dollars each week by making full use of promotions like this.
For example, a 2.5kg salmon at $11.99 per kg would come up to just under $30. For that price, a household could get several meals’ worth of salmon, compared to spending double or more in restaurants. Add prawns into the mix, and suddenly a Friday seafood dinner at home becomes a fraction of the cost of dining out.
This is also an opportunity to teach children about the value of money and how planning meals around promotions can still result in delicious, wholesome food. With food prices fluctuating, such promotions provide a practical way to enjoy premium products without overspending.
Why This Deal is Perfect for Families
Seafood is often regarded as a healthier source of protein compared to red meat. Salmon is rich in Omega-3 fatty acids, which are beneficial for heart health. Prawns are high in protein and low in calories, making them suitable for balanced diets. Barramundi, known for its mild flavour, is a great fish for children as it’s less “fishy” and easy to cook.
Families who make the most of this promotion can introduce healthier meals into their weekly routines, without worrying about straining their grocery budgets. It’s a win-win situation where quality meets affordability.
Final Thoughts
Sheng Siong’s seafood promotion is more than just another sale – it’s an opportunity to elevate daily meals, save significantly, and bring families together over home-cooked seafood dishes. With weekly updates to keep things fresh and a range of outlets across Singapore, shoppers have every reason to make a trip and take advantage of these offers.
If seafood has been off the menu due to cost, now is the perfect time to indulge. Whether it’s salmon fillets for weekday dinners, prawns for a special family meal, or barramundi to experiment with new recipes, this promotion provides the perfect excuse to head down to Sheng Siong.
Promotional/Event Details:
Date: 28 August 2025 Onward
Time: Store operating hours
Venue: Selected Sheng Siong outlets (Ang Mo Kio, Bukit Batok, Edgedale Plains, Edgefield Plains, Punggol East, Sin Ming)
Source: Sheng Siong Facebook Promotion
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