Chinese New Year is one of those seasons in Singapore where food takes centre stage. From reunion dinners to open-house visits, every gathering feels incomplete without a generous spread of snacks on the table. While pineapple tarts and love letters remain classics, there is always room for something a little different, especially when it comes from a brand known for quality and thoughtful baking. This year, MELVADOS steps into the festive spotlight with their Chinese New Year Artisanal Cookies, featuring two flavours that are carefully crafted for the season: Cashew Sugee and Chocolate Orange.
For those who enjoy hosting, gifting, or simply stocking up on treats for visiting friends and relatives, these cookies tick many boxes. They are festive without being over-the-top, indulgent yet balanced, and importantly, not overly sweet. In a season where tables are already filled with rich dishes and sugary desserts, that balance matters more than many people realise.
MELVADOS has long been associated with well-made bakes that focus on flavour rather than excessive sweetness. Their Chinese New Year specials stay true to this approach, offering cookies that feel celebratory but still easy to enjoy throughout the day. Whether served with a cup of tea in the afternoon or placed neatly on the coffee table for guests to help themselves, these artisanal cookies fit effortlessly into the rhythm of the festive period.
A Thoughtful Take on Festive Cookies
What sets these Chinese New Year cookies apart is the attention given to taste and texture. Instead of simply following tradition for tradition’s sake, MELVADOS reinterprets familiar ideas with a premium touch. Both flavours are available in jars, making them practical for sharing, storing, and gifting.
The jars themselves come dressed in festive designs, which immediately makes them suitable for Chinese New Year visits. There is no need to rush out and buy extra gift boxes or wrapping. This is particularly useful for those juggling multiple house visits or corporate gifting during the season.
Cashew Sugee Cookies: A Familiar Favourite, Done Well
Cashew Sugee cookies are often associated with celebration, and for good reason. Their buttery base and delicate crumb make them a favourite across generations. MELVADOS’ version stays respectful to this tradition while elevating it with quality ingredients and careful baking.
Priced at $10.90 per jar, these cookies are all about texture and balance. Each bite delivers that classic melt-in-the-mouth feel, paired with the gentle crunch and savoury nuttiness of cashews. They are rich without feeling heavy, which makes it dangerously easy to reach for one more.
For older guests who prefer traditional flavours, this is a safe yet satisfying option. At the same time, younger family members who may not usually gravitate towards classic festive cookies often find themselves pleasantly surprised by how enjoyable these are. This makes the Cashew Sugee cookies a reliable crowd-pleaser, especially when hosting guests with varying preferences.
Chocolate Orange Cookies: A Modern Festive Twist
For those who enjoy something a little more contemporary, the Chocolate Orange cookies offer a refreshing contrast. Also priced at $10.90 per jar, this flavour combines rich cocoa with a bright hint of citrus, creating a profile that feels indulgent but not cloying.
Described as crunchy and fudgy, these cookies deliver a satisfying bite. The chocolate brings depth, while the orange cuts through with a subtle zest that keeps the flavour lively. It is the kind of combination that feels festive without relying on tradition alone, making it a good choice for guests who enjoy modern desserts or something slightly unexpected on the snack table.
Chocolate-based cookies are often associated with being overly sweet, but MELVADOS manages to keep this flavour well-balanced. This makes it suitable for pairing with coffee or tea, and even as a small after-meal treat when something lighter is preferred.
Better Value with the 2-Jar Set
To make festive planning a little easier, MELVADOS is offering a 2-Jar Set Special priced at $21.50. This bundle is applicable for Chinese New Year exclusive cookies and shortbreads, allowing buyers to mix and match their favourites.
Considering that individual jars are priced at $10.90 each, the bundle offers a small but welcome saving. More importantly, it encourages variety. Many hosts prefer to offer at least two types of snacks for guests, and this set makes it easy to do so without overthinking the selection.
The 2-jar bundle is also a practical option for gifting. One jar can be kept at home while the other is brought along for a visit, or both can be gifted together as a more generous present. For corporate gifting or visiting multiple households, this flexibility is particularly useful.
Why These Cookies Make Sense for Chinese New Year
One of the most common complaints during Chinese New Year is that there are simply too many sweet treats. After a few days of visiting, many people find themselves craving something lighter. This is where MELVADOS’ “not too sweet” approach really shines.
These cookies are designed to be enjoyed by guests of all ages. Elderly relatives who are more cautious about sugar intake can enjoy them comfortably, while children still find them appealing. This thoughtful balance makes hosting less stressful, as there is less worry about whether the snacks will suit everyone.
Another reason these cookies stand out is their presentation. The festive jars mean they look good on display, whether placed on a snack table or handed over as a gift. There is a sense of effort and quality that comes through, even without elaborate packaging.
Finally, there is the simple pleasure of enjoying something well-made. During Chinese New Year, food is more than just sustenance. It is part of the celebration, the conversations, and the memories created when families and friends come together. Choosing quality treats adds to that experience, even in small ways.
A Practical Choice for Busy Festive Schedules
Chinese New Year can be hectic, with back-to-back visits, cleaning, and meal planning. Having ready-to-serve cookies that require no preparation is a small convenience that goes a long way. MELVADOS’ artisanal cookies can be opened, served, and enjoyed immediately, making them ideal for busy households.
For those who prefer to plan ahead, these jars store well and can be kept on hand throughout the festive period. This makes them useful not only for the main celebration days but also for quieter moments after, when unexpected guests may drop by.
Terms and Conditions to Note
As with most festive promotions, it is important to pay attention to the details. The 2-Jar Set price of $21.50 is applicable only for Chinese New Year exclusive cookies and shortbreads. Individual jars remain priced at $10.90 each. Availability may vary, so it is advisable to check early if planning to purchase in larger quantities.
Those interested can head to MELVADOS to explore these artisanal treats and find out more about the promotion directly.
Promotional/Event Details:
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Date: 27 January 2026 onwards
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Time: During MELVADOS operating hours
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Venue: MELVADOS (selected outlets and online, subject to availability)
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