Chinese New Year is one of those moments in the calendar where food truly takes centre stage. It is not just about eating well; it is about reunion, tradition, and the unspoken pressure of making sure every guest leaves the table satisfied. For many households in Singapore, hosting a reunion dinner can quickly turn from an exciting celebration into days of preparation, long supermarket queues, and hours spent in a hot kitchen. That is exactly where Fragrance Bak Kwa steps in this festive season with a solution that feels both practical and indulgent.
Well known as a trusted heritage brand, Fragrance Bak Kwa has long been associated with quality, consistency, and flavours that resonate with generations of Singaporeans. This Chinese New Year, they have gone beyond bak kwa to introduce their Frozen Chinese New Year Reunion Bundle — a thoughtfully curated six-dish set that allows hosts to serve a complete, traditional reunion spread without the usual stress that comes with festive cooking.
Priced at $47.80 (usual price $67.80), this Reunion Bundle is designed for families who want to focus on togetherness rather than spending hours juggling multiple dishes in the kitchen. Everything arrives fully prepared and frozen, making it ideal for busy working adults, families hosting multiple gatherings, or even those who simply prefer convenience without compromising on taste.
A Reunion Feast That Feels Homemade
What makes this bundle particularly appealing is the selection of dishes. Instead of generic party food, Fragrance Bak Kwa has chosen dishes that are deeply rooted in Chinese New Year traditions. These are the types of dishes commonly found at family reunion tables, lovingly cooked by parents and grandparents over many hours.
The six-dish menu includes:
Herbal Chicken (药材鸡)
This dish often takes pride of place at festive meals, valued for its nourishing qualities and comforting flavours. The herbal chicken included in this bundle is rich, aromatic, and well-balanced, making it suitable for both elders and younger family members.
Sweet & Sour Pork Ribs (外婆家酸甜排骨)
A familiar favourite across generations, these ribs strike the right balance between tangy and savoury. It is the sort of dish that disappears quickly once served, especially among children and guests who enjoy bold flavours.
Ah Ma’s Sesame Chicken (阿嬷麻油鸡)
Few dishes evoke nostalgia quite like sesame oil chicken. This version delivers that comforting aroma and warmth often associated with home-cooked meals, making it an excellent addition to any reunion spread.
Vinegar Pork Trotters (阿嬷家的猪脚醋)
A traditional Chinese New Year dish symbolising abundance and renewal, vinegar pork trotters are usually time-consuming to prepare. Having this dish ready-made removes a significant amount of effort while still preserving its deep, rich flavour.
Pork Ribs with Black Bean Sauce (豉汁排骨)
Savoury, tender, and deeply satisfying, this dish pairs beautifully with rice and appeals to guests who prefer stronger, umami-driven flavours.
Braised Pork Belly with Preserved Vegetables (梅菜扣肉)
This classic festive dish is known for its melt-in-the-mouth texture and bold flavours. It is often seen as a centrepiece at important family meals, making it a fitting inclusion in a reunion bundle.
Convenience Without Compromise
One of the strongest reasons to consider this bundle is the level of convenience it offers. All dishes arrive frozen, fully cooked, and portioned, which means there is no chopping, marinating, or long simmering required. Hosts only need to heat and serve, allowing them to spend more time welcoming guests, sharing conversations, and participating in festive traditions.
For households where kitchen space is limited or where multiple dishes are being served across several meals, this format is particularly helpful. It also allows hosts to better manage timing, ensuring that food is served hot and fresh just as guests arrive.
Ideal for Different Hosting Styles
This Chinese New Year Reunion Bundle works well whether hosting an intimate family dinner or supplementing a larger spread. Some families may choose to add a vegetable dish or soup, while others may serve these six dishes as the main highlights alongside rice. The flexibility makes it suitable for various household sizes and preferences.
It is also a practical option for those hosting back-to-back gatherings during the festive period. With dishes stored frozen, hosts can prepare only what they need for each occasion, reducing waste and unnecessary stress.
Strong Value During Peak Season
Festive dining during Chinese New Year often comes with inflated prices, whether dining out or ordering catering. At $47.80 for six meat-heavy dishes, the value offered by this bundle stands out. The cost breaks down to under $8 per dish, which is significantly lower than most restaurant or catering options during this period.
Considering the quality of the dishes and the reputation of Fragrance Bak Kwa, this pricing makes the bundle accessible to a wide range of households while still feeling like a premium festive treat.
Simple Online Ordering
Ordering the bundle is straightforward through Fragrance Bak Kwa’s official online store. Customers can select their preferred delivery date, ensuring the food arrives exactly when it is needed. This is particularly useful for those planning around work schedules or coordinating multiple family visits.
Online Store: https://shop.fragrancebakkwa.com
The ability to plan ahead removes last-minute panic and allows hosts to approach Chinese New Year celebrations with confidence and ease.
Why This Deal Is Worth Enjoying
This promotion is not just about saving money; it is about reclaiming time and peace of mind during one of the busiest periods of the year. Hosting should feel joyful, not exhausting. With this Reunion Bundle, Fragrance Bak Kwa offers a solution that respects tradition while adapting to modern lifestyles.
Guests still enjoy familiar, well-loved dishes, while hosts enjoy the freedom to be present at their own celebrations. For many families, that balance is exactly what makes this deal worth considering.
With Chinese New Year just around the corner, this limited-time promotion presents an opportunity to host effortlessly while still serving dishes that feel meaningful and celebratory.
Promotional/Event Details
Date: 27 January 2026 onwards
Time: Available all day (online ordering)
Venue: Online Store – https://shop.fragrancebakkwa.com
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