If there’s one thing Singaporeans know how to appreciate, it’s a good deal—especially when it involves something cold, sweet, and perfectly timed for our ever-sunny island weather. That’s why this weekend, the spotlight is on Mixue, the beloved name in affordable beverages and soft serve, as they open the doors to their brand-new outlet at Heartland Mall.
For two days only, on Saturday, 26 April and Sunday, 27 April 2025, Mixue is running a grand opening promotion that’ll have fans of icy treats and refreshing drinks lining up. The promotion is simple but oh-so-satisfying: Buy any two drinks from Mixue, and receive a FREE classic ice cream cone. It’s the kind of small joy that brightens up your weekend—and adds a sweet note to your trip to the mall.
Why Heartland Mall and Why Now?
Heartland Mall is one of those familiar neighbourhood gems in Singapore. Conveniently located in Kovan, it’s a spot where locals gather, shop, dine, and hang out. With Mixue now planting roots there, it’s clear they’re targeting not just city-centre foot traffic, but also suburban shoppers who love great food and deals close to home.
The grand opening this weekend makes for the perfect excuse to visit Heartland Mall with family or friends. The combination of lively mall atmosphere, weekend energy, and Mixue’s limited-time offer creates the perfect backdrop for an affordable, feel-good outing.
What’s the Deal About?
Here’s the highlight: anyone who buys two drinks—any two, from their entire menu—is entitled to one FREE classic ice cream cone.
That means you can grab a Taro Grape (Lite) for yourself, a Strawberry Bobo (Lite) for a friend, and then enjoy a creamy cone together on the house. Whether it’s their milky tea-based drinks or fruity blends, Mixue’s menu is broad enough to appeal to just about any palate.
And here’s the beauty of it—Mixue is known for offering value-for-money pricing. So, two drinks and one complimentary ice cream won’t even make a dent in your wallet. Unlike other chains where drinks can easily run over $6 each, Mixue’s pricing remains comfortably under $5 for most items.
A Little Background on Mixue
If you’re new to Mixue, let’s catch you up. They’ve made waves across Asia with their combination of cute branding (yes, the Snow King mascot is as endearing as they come), reliable quality, and budget-friendly pricing.
The concept started in China and quickly gained traction across the region, including Singapore. With their rapid expansion, Mixue outlets have become go-to spots for students, young professionals, and families who enjoy affordable treats without compromising taste.
Their drinks are consistently Instagram-worthy, layered with vibrant colours, chewy toppings, and a flavour profile that balances sweetness and richness. Pair that with the nostalgia of soft-serve ice cream, and it’s easy to see why people are flocking to their outlets.
What to Try at Mixue
If you’re heading to the Heartland Mall outlet for the first time, here are a few popular options you can look out for:
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Taro Grape (Lite) – A delightful blend of taro cream and grape juice that’s both creamy and fruity.
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Strawberry Bobo (Lite) – Bursting with strawberry flavour and chewy boba pearls, this is a hit among bubble tea lovers.
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Fresh Lemonade Series – For those looking for something zesty and light.
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Matcha Ice Cream Cone – Not part of the freebie, but worth trying once you’re there.
The free classic cone that comes with the promo is Mixue’s original vanilla soft serve—a creamy and sweet delight that’s light enough to enjoy even after two drinks.
Why Should You Go?
Let’s be honest—when was the last time anyone offered you a free ice cream just for buying drinks you probably already wanted? This grand opening deal isn’t just about saving money; it’s about enjoying a weekend outing filled with little pleasures.
For families, this is a budget-friendly way to reward the kids after a morning of errands or shopping. For couples or friends, it’s the ideal treat after lunch at Heartland Mall. Even if you’re flying solo, you can save the second drink for later and still walk away with something sweet in hand.
More than anything, this promotion taps into that uniquely Singaporean love for deals. People love discovering new spots, especially when it involves something trendy and delicious. Mixue is offering just that—plus a little free indulgence as a thank you for visiting.
Make a Day Out of It
The Heartland Mall location makes it super accessible whether you’re travelling by MRT, bus, or walking over from the nearby estates. Kovan MRT station is right next door, and the surrounding area offers plenty to do before or after you grab your Mixue treats.
You could pop by the Kovan Market & Food Centre for local fare, swing by nearby cafés or explore some of the small shops around the area. But whatever you do, make sure you stop by Mixue before the day ends—you won’t get this same deal once the weekend is over.
Final Thoughts
It’s often the simple things that make weekends memorable. A quick stop at Heartland Mall, two delicious drinks, and a free ice cream cone from Mixue might seem small—but it’s these little joys that bring a smile to the end of the week.
Whether you’re already a Mixue fan or completely new to them, their grand opening weekend is the best time to experience what they have to offer. The drinks are fun, the ice cream is free, and the atmosphere at a new store launch is always buzzing.
Make sure to plan your visit this weekend—because sweet deals like this don’t come around often.
Promotional/Event Details:
Date: 26-27 April 2025
Time: All day during mall operating hours
Venue: Mixue, Heartland Mall, 205 Hougang Street 21, Singapore 530205
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