Every year, Singapore’s Black Friday and Cyber Monday season brings a wave of promotions, but every so often, a particular deal stands out so strongly that bargain hunters simply cannot afford to ignore it. This year, Matchaya has unintentionally – and rather amusingly – taken centre stage with what they describe as a system malfunction. According to their announcement, a rogue script has mistaken the phrase “Black Friday” for “40% OFF”, causing prices across their store to drop significantly until a technician supposedly returns on 4 December at 23:59. Whether this glitch is accidental or a playful marketing twist, it presents one of the most generous discounts Matchaya has ever offered.
For anyone who appreciates Japanese-inspired beverages, desserts, and lifestyle items, Matchaya has long been a familiar name. They are known not only for their signature matcha drinks but also for their focus on quality ingredients, artisanal craftsmanship, and a sense of wellness woven into their offerings. With this unusual situation unfolding, fans of the brand and newcomers alike have a rare chance to experience what Matchaya does best without straining their wallets.
What makes this promotion unique is how widely the 40% discount applies. According to Matchaya, the discount covers Merchandise as well as their Matcha Appreciation and Wellness Workshops. These workshops are often highly sought after, especially for individuals who enjoy learning more about Japanese tea culture and the techniques behind brewing the perfect cup of matcha. It is not common to see such experiences offered at nearly half the usual price, making this moment particularly appealing for those curious about delving deeper into the world of matcha.
Beyond that, the discount applies to all in-store purchases at Matchaya’s retail outlets. For shoppers who prefer an online experience, the promotion is also available on their website, https://matchaya.sg, for both delivery and store pick-up. This level of accessibility ensures that no one is left out, regardless of their shopping habits. Whether someone prefers browsing shelves physically or scrolling through products from home, Matchaya has made the experience equally rewarding.
In the spirit of responsible shopping, it is worth noting that the discount does not stack with other ongoing promotions or discounts. However, given the scale of the 40% reduction, most customers would likely find this deal more than sufficient on its own. After all, this is not a small markdown. For many of Matchaya’s most popular items, a 40% saving can translate into substantial value.
If you have followed Matchaya over the years, you will know that their merchandise and workshop slots can sell out quickly even without a major promotion. That alone makes this timeframe ideal for securing items or experiences that may have previously felt slightly out of budget. From handcrafted matcha whisks and ceremonial bowls to limited-edition lifestyle products and beautifully packaged teas, there is a lot to explore within their merchandising catalogue.
One of the biggest reasons why people should take advantage of this offer is the connection between Matchaya and the broader appreciation for Japanese tea culture. While many shops in Singapore offer matcha drinks, Matchaya’s approach revolves around authenticity, tradition, and craftsmanship. Their ingredients are sourced directly from well-established Japanese farms, and their preparations often reflect a blend of heritage and modern sensibilities. This attention to detail is one of the reasons why their brand has grown steadily over the years, earning a loyal customer base.
By participating in their Matcha Appreciation and Wellness Workshops at a heavily reduced rate, shoppers have the opportunity to learn the origins of matcha, understand its health benefits, and practise traditional preparation methods. This hands-on experience can help deepen one’s appreciation for the art of matcha beyond simply drinking it. These workshops also make meaningful gifts for loved ones who enjoy learning new skills or exploring cultural traditions.
With the festive season approaching, Matchaya’s sale also arrives at a convenient moment. Many people are already thinking about year-end gifts, gatherings, and personal indulgences. The promotion gives customers the perfect chance to stock up on thoughtful presents without feeling overwhelmed by holiday expenses. With their range of teas, sweets, accessories, and wellness offerings, it becomes easy to curate gifts that feel personal and refined.
If you are the type of shopper who gets excited about rare deals or enjoys discovering value in unexpected places, then Matchaya’s accidental Black Friday-Cyber Monday glitch is precisely the sort of opportunity worth exploring. For the span of roughly a week and a half, you get access to beautifully crafted, high-quality products and experiences that usually command a premium price. Knowing that the offer has a strict end date adds a sense of urgency, reminding shoppers not to wait too long.
It is also worth considering that Matchaya rarely offers discounts of this magnitude. Promotions pop up occasionally, but large-scale reductions of 40% across merchandise and workshops are not standard practice. For those who have been waiting for the right moment to try something from the brand, this is arguably one of the best chances they will get for quite some time.
Shopping during Black Friday and Cyber Monday has become something of a tradition for many in Singapore. What sets this promotion apart is not just the discount amount, but the narrative behind it. The idea of a system glitch resulting in widespread price changes adds a certain fun and spontaneity to the experience. It feels less like a typical sale and more like a limited-time surprise waiting to be taken advantage of.
Whether someone is a longtime Matchaya enthusiast or simply someone who loves exploring food and beverage brands with character, this event offers plenty of reasons to join in. With attractive savings, wide applicability, online and in-store access, and a playful twist to the usual sale format, the promotion brings together convenience, value, and novelty in ways few Black Friday sales manage to achieve.
Before the so-called technician returns to fix the glitch on 4 December at 23:59, it is well worth taking the time to browse through Matchaya’s offerings. From gift-ready items to personal indulgences and enriching workshops, there is something for almost every type of shopper. If you have ever been curious about Matchaya or if you simply enjoy discovering high-quality artisan products, this is the kind of opportunity that does not come by often.
For full details or to start browsing, customers can visit the official sale page at https://matchaya.sg/collections/black-friday-cyber-monday-sale?utm_source=telegram&utm_medium=partnership&utm_campaign=divedeals and explore everything included in the promotion. With the rogue script still in effect, now is the ideal moment to cart out your favourite Matchaya items while the 40% discount continues to run uninterrupted.
Promotional/Event Details
Date: 25 November–4 December 2025
Time: All day, until 4 December 2025 at 23:59
Venue: All Matchaya retail outlets and online at https://matchaya.sg
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