If you’ve been wandering around Singapore’s dessert and drink scene in search of something both refreshing and a little out of the ordinary, there’s a new reason to pop into MIXUE. This much-loved drink and dessert brand, which has steadily grown in popularity with its iconic Snow King mascot, is now adding a playful twist to its offerings.
From 25 April 2025 onward, MIXUE Singapore is inviting everyone to experience more than just a cold drink. They’ve launched a lighthearted promotion that brings a dose of creativity and fun into the mix — and it’s not just for the kids.
Here’s the deal: buy any drink at any MIXUE outlet in Singapore, and receive a free Snow King-themed paper airplane. It’s not your typical flimsy scrap of paper either — these are specially designed with two different collectible patterns featuring the brand’s ever-charming Snow King character. On the back, you’ll find a simple fold-it-yourself flight guide, so everyone from first-timers to expert paper pilots can join the fun.
This promotion might sound simple, but it’s actually a clever way to bring people together and add a splash of joy to a typical drink run. Let’s unpack why this is worth checking out.
Why You Should Enjoy This Promotion
1. It’s more than just a drink — it’s a mini experience.
When someone heads to a place like MIXUE, they’re likely looking for a sweet treat or a cool refreshment. But this promotion adds an extra layer of delight. The inclusion of a paper plane might seem small, but it creates a moment — a memory. It’s the kind of thing that makes a simple outing more memorable, whether you’re with friends, on a casual date, or even just flying solo.
2. Great for all ages.
Let’s be honest — you don’t have to be a kid to enjoy folding and flying a paper plane. There’s something universally nostalgic about it. Adults will feel a flicker of childhood joy, while kids will be thoroughly entertained. Even better, it’s an excellent way to bond with younger siblings, your children, or friends who appreciate a little old-school fun.
3. Collectible designs — a bonus for fans.
The fact that there are two different Snow King paper plane designs makes this even more appealing. Whether someone wants to collect both or just get their hands on the one that catches their eye first, it adds a light challenge to the experience. Return visits suddenly feel more tempting — especially for those who love to complete a set.
4. Something to do on a casual outing.
Sometimes, all that’s needed is a reason to break away from the screen, get out, and do something a bit different. This promotion makes that easier. Imagine grabbing a cold fruit tea or bubble drink, heading out to a park or open space with friends or loved ones, folding your plane together, and seeing whose creation flies the furthest. It’s a low-stakes but wholesome way to spend an afternoon.
5. A creative gift with purchase.
While many promotions focus on discounts or point redemptions, MIXUE has cleverly taken the “gift with purchase” route and made it actually enjoyable. This isn’t something that gets tossed aside — it’s something people will interact with, keep, and possibly even share on social media. It extends the MIXUE brand experience beyond the cup.
About MIXUE Singapore
If you’re unfamiliar with MIXUE, this is a good time to get acquainted. Known for their affordable yet high-quality drinks and soft-serve treats, MIXUE has steadily built a loyal following across Asia. In Singapore, their outlets are known for being bright, friendly, and a haven for those who love milk tea, fruit tea, and creamy ice-based desserts. With flavours that range from classic to playful and quirky seasonal specials, there’s something on the menu for everyone.
But what really sets MIXUE apart is their mascot, Snow King — a cartoon snowman wearing a crown who has developed a bit of a cult following. He’s more than just a cute face; he’s become symbolic of the brand’s mission to bring sweetness, smiles, and a touch of fun to everyday life. And that mission really shines through in this paper plane promotion.
What to Expect When Visiting
When heading to a MIXUE outlet, visitors can expect a simple, clean setting with quick service and an easy-to-navigate menu. Most drinks are customisable, allowing customers to adjust sugar levels, ice levels, and even add toppings like pearls or coconut jelly. Whether it’s a brown sugar milk tea, a lemon jasmine drink, or a scoop of Snow King soft serve, every item is made to order.
With the current promotion, once a drink is ordered, the staff will hand over a paper plane kit along with it. The fold-it-yourself guide is printed directly on the back, so there’s no need to hunt down instructions. Customers can even have a little folding session right there at the table or take it away to assemble later.
Ideal for Couples, Friends, and Families
Singapore is full of options for spending time together — shopping malls, parks, eateries, and attractions. But sometimes, people are simply looking for a shared activity that doesn’t require much planning or money. This is where MIXUE’s offer really stands out.
Couples can turn a casual tea break into something sweet and light-hearted. Friends can challenge each other to distance contests. Families with young children will find it to be an unexpected bonus that keeps the little ones entertained.
In a way, this kind of promotion reimagines what a drink stop can be. It’s not just a place to grab a beverage and go — it’s a stop that includes an activity, a keepsake, and a little fun competition.
The Verdict
Singaporeans love a good deal, especially when it combines affordability with experience — and this is precisely what MIXUE has delivered. For the price of a regular drink, customers not only quench their thirst but also walk away with something tangible, interactive, and just a bit magical.
There’s no end date to this promotion yet, which means there’s no need to rush — but that also means designs might change or run out eventually. So it’s worth making a trip sooner rather than later, especially if collecting both designs is on the agenda.
Whether heading out with kids, planning a simple date, or just needing a break from the routine, this MIXUE promotion hits all the right notes. It’s sweet, it’s simple, and it puts a creative spin on the usual beverage run.
Promotional/Event Details:
Date: 25 April 2025 Onward
Time: During outlet opening hours
Venue: All MIXUE outlets across Singapore (check MIXUE Singapore Locations for nearest branch)
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