If you’re someone who enjoys uncovering quirky little surprises and hunting down fun, value-packed promotions across Singapore, then there’s one unmissable event happening this July that you’ll want to pencil into your weekend schedule. MIXUE Singapore is rolling out an irresistibly charming campaign at their Bugis outlet—and it’s not just about their signature icy treats. From 25 to 27 July 2025, the Snow King Super Lucky Draw is back in action, offering a unique chance to walk away with some truly exciting prizes for a modest minimum spend.
Now, for anyone familiar with MIXUE, they’ll know that the brand has made quite a name for itself with affordable bubble teas, creamy ice creams, and the ever-lovable Snow King mascot. But for this special three-day promotion, they’re stepping it up a notch by combining the sweet indulgence of their menu with a dose of good fortune. It’s a simple, rewarding format—spend just $8 in a single receipt at their Bugis outlet, and that automatically gets you an entry into the Snow King Super Lucky Draw.
What’s up for grabs? Let’s talk about the prizes because they’re surprisingly generous, especially for such a low entry threshold.
What Can You Win?
First up is the Grand Prize, a XIAOMI TV, which would undoubtedly light up any home setup. Sleek and smart, it’s the kind of upgrade that many would be thrilled to win without having to break the bank.
Second prize winners stand a chance to win one of two OPPO A3X smartphones—a dependable mid-range smartphone that’ll make an excellent gift or secondary phone, especially handy for students or those looking for something fuss-free but stylish.
The third prize? Eight winners will receive a pair of OPPO earphones, ideal for anyone constantly on the go or those who simply love tuning into music or podcasts while commuting.
For the fourth prize tier, ten FILA smartwatches are up for grabs—great for the fitness-conscious or those who enjoy wearable tech to help them stay on top of their daily routines.
Then comes the cutest prize of the bunch. One hundred lucky participants will take home a Snow King plush toy. It’s cuddly, adorable, and perfectly captures the whimsical charm MIXUE has become known for. It’s especially appealing to the younger crowd or fans of the brand who enjoy collecting character merch.
And finally, the sixth prize is equally delightful—500 Snow King Airplanes. While these are likely novelty toys, they add an extra element of fun for children, families, or anyone with a soft spot for collectables.
Why Should People Check This Out?
Beyond the list of prizes, the charm of this promotion lies in its simplicity and accessibility. In a city like Singapore, where food and beverage promotions are often tied to high minimum spends or complicated terms, MIXUE has kept things light and fun. An $8 spend is reasonable, especially if you’re treating yourself or your friends to some cold beverages or desserts during a walk around Bugis.
Moreover, the choice of Bugis as the event venue is strategic. This vibrant part of town is already a well-loved hotspot among students, tourists, and bargain-hunters. Whether it’s shopping, sightseeing, or cafe-hopping you’re after, Bugis is brimming with activity—and the MIXUE Bugis outlet is conveniently located within this dynamic hub. This makes it easy to drop by, grab a drink or two, and enter the draw without needing to go out of your way.
The limited duration—only three days—also adds an element of urgency. Those who are fond of spontaneous plans, or who love discovering on-the-spot deals while out and about, will find this an easy detour worth making. It’s a refreshing twist on a typical weekend, especially if you’re out with friends or looking for a fun pitstop while navigating Bugis Street’s lively maze of shops.
Who Will Enjoy This the Most?
This draw caters especially well to families with children, young adults, students, and loyal MIXUE customers. The selection of prizes balances tech gadgets with fun collectibles, so it really does have something for everyone.
Parents with children might be especially motivated to visit—the Snow King plush toys and airplanes are adorable giveaways that will thrill the little ones, while the adults can unwind with some shaved ice or tea.
University students and working professionals in the area can swing by during lunch breaks or post-work hours to enjoy a refreshing dessert and potentially walk away with an unexpected gadget win.
And let’s not forget those who simply enjoy a good draw. For them, this isn’t just about winning—it’s about participating, engaging with a brand they love, and feeling a part of something fun and community-oriented.
Final Thoughts
Singaporeans are always on the lookout for value-packed activities that combine fun, food, and freebies—and this MIXUE promotion delivers all that with ease. Whether you’re a long-time fan of the brand or a curious passer-by, spending a mere $8 to be part of a light-hearted, reward-packed lucky draw is a deal that’s hard to ignore.
So if your plans between 25 and 27 July 2025 bring you anywhere near Bugis, make sure to pop into the MIXUE outlet. Have a sip, share a snack, and take your chance at scoring something sweet—whether it’s a brand-new TV or a huggable plush toy.
It’s not just about the reward—it’s the experience. That little thrill of standing in line, ticket in hand, hoping your number is the one that gets called. It’s these moments of delight that make deals like these all the more enjoyable.
For more updates or to view the event details, visit:
https://www.facebook.com/100078050534365/posts/748690544409290/?rdid=htt7UWJUNQyGJGHS
Promotional/Event Details:
Date: 25–27 July 2025
Time: During MIXUE Bugis Outlet’s Operating Hours
Venue: MIXUE Bugis Outlet, Singapore
Spend Requirement: Spend $8 in a single receipt to enter
Prizes:
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1st Prize: 1 × XIAOMI TV
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2nd Prize: 2 × OPPO A3X Smartphones
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3rd Prize: 8 × OPPO Earphones
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4th Prize: 10 × FILA Smart Watches
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5th Prize: 100 × Snow King Plush Toys
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6th Prize: 500 × Snow King Airplanes

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