As Singapore marks its SG60 milestone, many brands and retailers are stepping up with exciting offers—and one name that consistently brings great value to households across the island is NTUC FairPrice. From 24 July to 6 August 2025, they are hosting a well-timed promotion celebrating their extensive housebrand range, offering unbeatable savings across groceries, frozen favourites, cleaning essentials, and more.
This limited-time Housebrand Specials promotion at NTUC FairPrice is a solid opportunity for shoppers to stretch their dollar and stock up on household staples while enjoying discounts of up to 50%. Whether it’s for the weekly grocery run or preparing for gatherings during the National Day season, these markdowns are ideal for families looking to save more without compromising on quality.
Why NTUC FairPrice Housebrand Specials Matter
FairPrice housebrand products have steadily built a reputation for being reliable, affordable, and good quality. Many households in Singapore turn to them as trusted everyday essentials, and with a wide selection covering everything from frozen foods to pantry items, it’s no wonder they are the go-to choice for value-driven shoppers.
But what makes this specific promotion worth a visit? Here’s a closer look.
What’s in the SG60 Housebrand Deals?
The current housebrand promotion lineup covers snacks, cooking ingredients, ready-to-eat products, frozen items, and daily necessities. These are not just minor discounts either—some offer up to half off the regular price or come with Buy 1 Get 1 Free deals, making it easy to fill up the trolley without breaking the bank.
Let’s break down some of the highlights:
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FairPrice Honey Pecans 100g at $3.47 per pack (50% off)—Perfect as a nutritious snack or added into breakfast granola.
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Flavoured Cashews (Garlic, Wasabi, Honey Mustard, 100g) at $3.90 per pack (20% off)—a tasty alternative to regular nuts.
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Walnuts with Anchovies or Dried Cranberries 100g at $4.75 per pack (20% off)—a great snack with added crunch and nutrition.
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Potong Ice Cream (Durian or Red Bean) 6s x 65g at 2 for $4.95 (Save 23%)—a nostalgic dessert treat for the family.
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Honey Baked Ham 800g at $8.95 (Save $1.75)—ideal for sandwiches, fried rice or festive platters.
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Golden Chef Dumplings 400g (Pork & Cabbage / Pork & Chive / Prawn & Pork) at 2 for $7.70 (Save 23%)—ready-to-cook convenience with traditional flavours.
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Spicy Popcorn Chicken 500g at $5.85 (Save 22%)—great as a snack or side dish.
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Roti Prata Assorted (325g/480g) at $1.80 per pack (Save 17%)—a freezer staple in many households.
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Potato Chips / Spicy Nacho Cheese / Nacho Cheese 190g at 2 for $6.80 (Save 16%)—perfect for parties or casual snacking.
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FairPrice Premium Abalone 425g at $14.20 per can (Save 16%)—affordable luxury for any celebratory meal.
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FairPrice Pure Olive Oil 1L at $17.75 (Save 19%)—healthy cooking made affordable.
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Pipe & Drain Declogger at $8.73 with a Buy 1 Get 1 Free offer—because household maintenance matters too.
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Soft Pack Tissue 90s x 5 packs at $6.50 (Save 36%)—a household necessity, especially for families.
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3-Ply Box Tissue 5 x 130s at 2 for $9.50 (Save 15%)—ideal for stocking up.
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Golden Chef Soy Sauce Variants (2L / 640ml for Black Vinegar, Scallop, Abalone Soy Sauce) at $7.30 with Buy 1 Get 1 Free—great for home cooks looking to add flavour to meals.
What Sets This Promotion Apart?
Apart from the generous discounts, what makes this promotion particularly attractive is its scale and variety. With offers spanning across food categories, cooking needs, and household products, shoppers can expect to save significantly on their entire shopping list. It’s not just a deal on one or two items—it’s a holistic shopping opportunity.
And because these are FairPrice housebrand items, the quality has been tried, tested, and appreciated by thousands of local families. Whether someone is buying in bulk to save long-term or simply topping up their kitchen cupboard, there’s real value in this promotion.
Timing Is Everything—Why Shop Now?
The SG60 celebrations bring a spirit of festivity and reflection, and FairPrice has clearly aligned this promotion with that national mood. People are likely to be hosting friends or family, planning stay-home meals, or preparing for National Day weekend. These specials are not only practical, they’re timely.
With some offers available only until 30 July 2025 (as indicated in stores), it pays to shop early. Stocks may vary, so turning up sooner gives better chances of snagging the best picks. Plus, with islandwide availability at all NTUC FairPrice outlets, convenience is also part of the deal—no need to go far to save more.
Smart Tips for Making the Most of the Promotion
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Plan Your Visit – Make a quick list of what’s running low at home and match it against the offers. This avoids impulse buying and ensures maximum savings.
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Buy in Bulk for Non-Perishables – Items like tissues, cooking oils, or frozen food can be stocked up now to stretch the value even longer.
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Combine Offers – Take advantage of both discounted items and Buy 1 Get 1 Free deals.
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Check In-Store Labels – While the promotion runs till 6 August, some deals may be valid only till 30 July, so always check for the latest updates at the shelves.
Final Thoughts—Why They Shouldn’t Miss It
What NTUC FairPrice is doing with this SG60 Housebrand Specials campaign is much more than just a sale—it’s a timely initiative to give back to everyday consumers, particularly those feeling the pinch of rising living costs. These housebrand deals offer good quality without the premium price tag, making them a sensible and rewarding choice for budget-savvy shoppers.
Whether someone is shopping for daily meals, household needs, or just preparing for the festive season, there’s something valuable in this promotion for everyone. It’s not every day they get the chance to enjoy such wide-ranging discounts on already affordable products.
So if they haven’t yet explored the FairPrice housebrand range, this could be the perfect time to do so. And if they’re already loyal fans, then here’s a golden chance to stock up, save big, and celebrate SG60 the smart way.
Promotional/Event Details:
Date: 24 July–6 August 2025
Time: Operating hours of all NTUC FairPrice outlets
Venue: All NTUC FairPrice stores islandwide
Additional Info: Selected deals may be valid only until 30 July 2025. Offers available while stocks last. Refer to product labels in-store for item-specific promotion dates.
More details: https://www.fairprice.com.sg
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