If there is one thing that has become increasingly popular in Singapore over the past few years, it is limited-edition merchandise bundled together with favourite food and beverages. Whether it is collectible tumblers, character toys, exclusive cups or plushies, these special releases tend to disappear quickly once they hit the shelves. This time, CHAGEE has introduced something that is sure to excite both tea lovers and collectors alike with the launch of its brand-new Bes-Tea Brew Crew Plushie Bundle.
Starting from 24 July 2026 onwards, customers can enjoy a refreshing Fresh Milk Tea together with an adorable exclusive plushie from just $17.90. For those who have been waiting for new CHAGEE merchandise, this latest collection offers another reason to make a visit or place an order through the CHAGEE App before stocks run out.
One of the most appealing parts of this promotion is that it combines two enjoyable experiences into one purchase. Customers not only get to enjoy one of CHAGEE’s signature premium milk teas but also receive a cute plush companion inspired by different personalities found in friendships. It is a simple concept that makes every purchase feel a little more exciting.
The newly launched Bes-Tea Brew Crew features six unique plushie characters, each designed with its own charming personality. Rather than simply being another promotional giveaway, these plushies are designed as collectible merchandise that fans can proudly display at home, on office desks or even attach to bags as a fun accessory.
As with many collectible series, there is an element of surprise involved. Every plushie included in the bundle is randomly assigned, making each purchase a mystery until the package is opened. This adds another layer of excitement, especially for collectors hoping to complete the full six-character collection.
For anyone wondering what comes inside the promotion, every Bes-Tea Brew Crew Plushie Bundle includes:
- One Large Fresh Milk Tea
- One randomly selected Bes-Tea Brew Crew Plushie
Although customers can choose from selected drinks, the available beverages within this promotion are limited to three signature favourites:
- BO•YA Jasmine Green Milk Tea
- Da Hong Pao Milk Tea
- Peach Oolong Milk Tea
These are among CHAGEE’s best-loved beverages, offering fragrant tea aromas balanced with creamy milk. Whether someone enjoys floral notes, roasted tea flavours or fruity oolong blends, there is something suitable within this promotional bundle.
An important point to remember is that these plushies cannot be purchased individually. They are exclusively available as part of the promotional bundle. This makes the collection even more desirable, especially for loyal CHAGEE customers and collectors looking for merchandise that cannot easily be found elsewhere.
Since each plushie is randomly packed regardless of how many bundles are purchased, customers may receive duplicate characters. This is often part of the fun with collectible promotions, encouraging friends or family members to purchase together and exchange duplicates to complete their collections.
Another reason this promotion is expected to attract significant attention is CHAGEE’s growing popularity in Singapore. The brand has built a loyal following through its premium tea offerings, quality ingredients and elegant presentation. Every new product launch tends to generate considerable excitement among regular customers, and limited-edition merchandise campaigns often sell out surprisingly fast.
Instead of queueing physically at stores, CHAGEE has made this launch even more convenient by offering the promotion exclusively through the CHAGEE App for both In-App Pickup and In-App Delivery. This allows customers to secure their orders without worrying about long waiting times, particularly during the first few days of the promotion when demand is expected to be at its highest.
For 24-hour CHAGEE outlets, the official launch begins at 9.00am on 24 July 2026, giving eager fans an opportunity to be among the first to secure their favourite bundles before stocks become limited.
One thing worth noting is that pricing may differ slightly at selected locations including CHAGEE RWS WEAVE, Changi Airport Terminal 2 and Pagoda House. Customers planning to purchase from these outlets should check the pricing shown in the CHAGEE App before confirming their order.
As with many limited-edition merchandise campaigns, availability depends entirely on stock levels. Once the allocated plushies have been fully redeemed, the promotion will end regardless of the scheduled dates. Those who genuinely hope to collect the entire Bes-Tea Brew Crew series should avoid waiting too long before placing their first order.
Another useful reminder is that pickup orders must be collected within two hours after they are marked ready in the app. This helps ensure every drink maintains its quality while allowing stores to manage order flow efficiently.
The promotion also cannot be combined with other discounts, vouchers or ongoing offers unless otherwise stated by CHAGEE. Customers intending to use promotional coupons should check the applicable terms before completing their purchase.
So why should tea lovers consider this promotion?
Firstly, the value is quite attractive considering customers receive both a premium large milk tea and exclusive branded merchandise starting from only $17.90. For fans who would already be purchasing a drink, receiving a limited-edition plushie makes the purchase feel considerably more rewarding.
Secondly, the plushies themselves have been thoughtfully designed around friendship themes, making them ideal gifts. Whether someone wishes to surprise a close friend, sibling, colleague or fellow CHAGEE enthusiast, the bundle offers something both practical and memorable.
Thirdly, collectible promotions often become difficult to obtain once the campaign ends. Previous branded merchandise from popular food and beverage chains has frequently become highly sought after by collectors. While nobody can predict future demand, limited-edition items generally become more meaningful simply because they are only available for a short period.
Families with children may also enjoy this promotion. The plushies provide a fun surprise for younger fans while parents can enjoy a refreshing tea at the same time. Friends meeting for lunch, shopping trips or weekend catch-ups may even find it entertaining to compare which characters everyone receives after opening their bundles.
For office workers, these adorable plushies can brighten up workspaces and add a little personality to office desks. Many people enjoy decorating their workstations with small collectibles, making these plushies suitable companions throughout the working day.
Overall, CHAGEE has successfully combined premium beverages with exclusive collectibles into one attractive promotion. The mystery element of receiving a random plushie encourages repeat purchases, while the quality teas continue to give customers a satisfying drink experience.
Since stocks are available only while supplies last, anyone hoping to collect one—or perhaps even all six—members of the Bes-Tea Brew Crew should consider ordering early through the CHAGEE App. Whether purchasing for personal enjoyment, collecting with friends or looking for a thoughtful gift, this limited-time bundle offers plenty of reasons to join the excitement.
If exclusive merchandise, delicious premium tea and fun collectibles are something worth looking forward to, this CHAGEE promotion is certainly one that should not be missed before the plushies disappear from stores.
For more information and to place an order, visit the CHAGEE App or check their official channels:
https://www.chagee.com.sg/
Promotional/Event Details:
Merchant: CHAGEE Singapore
Promotion: Bes-Tea Brew Crew Plushie Bundle Promotion
Bundle Price: From $17.90
Includes:
- 1 Large Fresh Milk Tea
- 1 Random Bes-Tea Brew Crew Plushie
Available Drinks:
- BO•YA Jasmine Green Milk Tea
- Da Hong Pao Milk Tea
- Peach Oolong Milk Tea
Date: From 24 July 2026 Onwards
Time: From 9.00am (24-hour outlets launch at 9.00am)
Venue: All participating CHAGEE Singapore outlets via CHAGEE App (In-App Pickup & In-App Delivery). Prices may vary at RWS WEAVE, Changi Airport Terminal 2 and Pagoda House.
Official Link: https://www.chagee.com.sg/
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