Looking for an unbeatable lunch spot right in the heart of town? Here’s something worth sharing. Izakaya SHUN, a beloved Japanese eatery that made waves at Fortune Centre, has now opened its second outlet at Cuppage Plaza — and to celebrate, they’re rolling out a limited-time 1-for-1 lunch promotion that’s too good to miss.
Now, for those who may not have heard of them yet, Izakaya SHUN (also known as Sakedokoro Eizaburo on social media) is known for serving up hearty and authentic Japanese lunch sets that won over many fans at their original location. In fact, the popularity of the Fortune Centre outlet was such that securing a lunch seat became something of a daily battle. So, to meet the overwhelming demand, they’ve expanded — and their grand opening offer is a thank-you gesture as much as a celebration.
Why this is such a steal
The highlight of this opening campaign is a generous 1-for-1 deal on all lunch menu items. Whether you’re craving their signature grilled mackerel, tender pork katsu, or the satisfying depth of a gyudon bowl, you’ll only be paying for one — and getting the second for free. This applies across the board, so there’s plenty of room to explore and enjoy the entire lunch selection. And let’s be clear — this isn’t limited to a single dish or a discounted item; it’s a full-on, unrestricted offer on every lunch set available.
The best part? This isn’t just some generic fast food promo. The team behind Izakaya SHUN takes pride in their craftsmanship — from slow-simmered broths to perfectly fried sides and delicate sushi rolls. So, diners can expect a quality meal, made with care, that delivers that homely Japanese comfort food experience without breaking the bank.
What makes Cuppage Plaza a perfect setting
Situated on the fourth floor of Cuppage Plaza, right in the Orchard Road belt, this new outlet offers a convenient escape from the lunchtime rush. It’s slightly tucked away — a bit of a hidden gem — and if you’ve ever been to Cuppage Plaza before, you’ll know it’s something of a haven for those in the know. The vibe is cosy, intimate, and wonderfully low-key, a perfect place for a midday catch-up or a quiet solo lunch.
This location also brings with it a kind of nostalgia. It’s nestled among a cluster of older Japanese eateries, giving the area an authentic feel that complements Izakaya SHUN’s no-frills approach to good food. It’s the kind of spot where lunch feels like a brief, delightful trip to Japan.
Lunch break doesn’t need to be boring
This 1-for-1 deal is particularly great for anyone working nearby. Imagine ducking out of your office or remote working space for a sit-down meal that tastes like a proper break — a breather from the grind that actually nourishes. You could easily go halves with a colleague and still enjoy a full meal that’s easy on the wallet.
It’s also a great excuse to try a wider variety of dishes without doubling your bill. Get two completely different lunch sets, swap halfway, and enjoy the best of both. That’s value you can actually taste.
What diners should know
There are a few details worth keeping in mind. The promotion runs strictly during lunch hours, from 12pm to 2.30pm on weekdays (Monday to Friday). It’s available only for dine-in customers at the new Cuppage Plaza location and requires a minimum of two diners to redeem the offer. Drinks are not included, and the second dish must be of equal or lower value than the first.
This keeps things simple and fair, and it also means that friends, couples, or colleagues make the best dining pairs for this deal.
Stay connected and plan ahead
They’ve also made it easy to reach them if you want to check availability or make arrangements — simply drop them a message via WhatsApp at 8245 1798. Or better yet, follow them on Instagram at instagram.com/eizaburo_official for updates, menu previews, and mouth-watering photos that’ll likely tip you over the edge into planning your visit.
Final thoughts — why this matters
What really stands out about this promotion is that it’s not just about saving money — it’s about sharing a meal. Whether it’s with a colleague during a hectic workday or a close friend catching up, the concept of 1-for-1 is all about connection. And when it’s paired with well-prepared, flavourful food, the experience becomes that much more enjoyable.
In Singapore, where lunchtime can feel rushed and routine, this promotion offers something refreshingly different — an invitation to slow down, eat well, and enjoy good company. Plus, the timing couldn’t be better. The launch overlaps with public holidays and a long weekend for some, making it an ideal time to explore something new and rewarding.
If there’s ever been a reason to take a proper lunch break — not a takeaway sandwich or a desk-bound salad — this is it.
Promotional/Event Details:
Date: 24 April – 2 May 2025
Time: Monday to Friday, 12:00pm – 2:30pm
Venue: Izakaya SHUN, 5 Koek Road, #04-04 Cuppage Plaza, Singapore 228796
WhatsApp: 8245 1798
Instagram: instagram.com/eizaburo_official
Promotion Terms & Conditions:
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Valid for all lunch food menu items only (drinks not included).
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Minimum 2 persons required to redeem.
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Dine-in only at Cuppage Plaza outlet.
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Not valid for takeaway.
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Second item must be of equal or lesser value.

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