Subway Singapore has something rather special cooking this July and August – and it’s not just the aroma of their fresh-baked bread in the air. As part of a dual celebration marking both Singapore’s 60th birthday and Subway’s 60th anniversary, they are rolling out a nostalgic, flavour-packed series of events and promotions that locals truly should not miss.
From complimentary sweet treats that honour Singapore’s hawker culture, to a locally-inspired sub that reimagines the bold essence of laksa in an entirely new way – this campaign is not just another marketing gimmick. It’s an invitation to experience something uniquely Singaporean, all while enjoying a good bargain. And for foodies, culture enthusiasts, and deal-hunters alike, this is one celebration worth stepping out for.
Let’s take a closer look at what’s in store – and more importantly, why this is a delicious deal to explore.
Celebrating Subway’s Milestone with a Local Twist
Turning 60 is no small feat, and Subway Singapore is marking this significant milestone by giving back to their community through nostalgic local flavours and experiences. They are not only celebrating their long-standing presence but also paying homage to Singapore’s own rich culinary identity.
To that end, Subway has teamed up with none other than local icon Uncle Chieng and his traditional ice cream cart. If anyone’s ever queued up in the heat for that wafer-sandwiched block of ice cream on Orchard Road, they’ll know exactly why this is such a meaningful partnership.
Free Ice Cream Sandwiches – A Classic Reimagined
Here’s where the fun really begins. On three select days, Subway and Uncle Chieng will be handing out complimentary Subway Pandan Cookie Ice Cream Sandwiches at two different locations:
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26 July (Saturday) from 11am–5pm at 313@Somerset (outside H&M)
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30 July (Wednesday) from 11:30am–2:30pm at Raffles Green
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9 August (Saturday) again from 11am–5pm at 313@Somerset (outside H&M)
This isn’t just any regular dessert. The ice cream sandwich will feature the signature Subway Pandan Cookie – a subtle nod to familiar Singaporean tastes – paired with the cool, creamy sweetness of traditional ice cream. It’s an inventive way to bring together Subway’s menu favourites and the heritage of local street snacks. There’s no purchase necessary – just turn up, queue up, and enjoy a free treat while stocks last.
Why should anyone go? For one, it’s free. But more importantly, it’s a beautiful fusion of old and new – something that feels distinctly Singaporean and community-driven. Whether one is revisiting a taste from their youth or introducing the next generation to Uncle Chieng’s charm, it’s a lovely outing that costs nothing and offers a rich slice of nostalgia.
The Laksa Pesto Sub – A Bold, Local Fusion Creation
Alongside the giveaway, Subway is also debuting a limited-time sub that’s likely to become a favourite among adventurous eaters and fans of local flavours – the Laksa Pesto Sub.
Available from 23 July 2025, this unique creation blends tender chicken thigh marinated in a rich laksa-inspired pesto sauce with hearty slices of hard-boiled egg – a detail that adds even more substance and Singaporean authenticity to the sandwich. The result is a satisfying, aromatic sub that manages to marry the creamy, spicy essence of laksa with Subway’s globally-loved sandwich format.
Now, why does this matter? Because it’s not often that international brands take the effort to thoughtfully incorporate local flavours into their menu. This isn’t just laksa-flavoured sauce squeezed onto a roll. It’s a carefully developed item designed to reflect Singapore’s multicultural food heritage in a way that’s fresh, modern, and easy to enjoy on the go.
Food lovers will appreciate the boldness of the pesto twist. Those with a love for local cuisine will enjoy spotting the familiar notes of lemongrass, coconut, and spice, all wrapped up in Subway’s fluffy bread of choice. It’s the kind of item that could easily become a local cult favourite, especially for those who love a convenient yet flavour-packed lunch or dinner.
A Culinary Tribute to Singapore’s 60 Years
There’s no denying the symbolic value behind this entire celebration. Subway is not just giving out food – they are telling a story. The partnership with Uncle Chieng highlights a deeply rooted tradition of ice cream carts, which used to be a mainstay of every schoolchild’s after-class ritual. The Laksa Pesto sub, meanwhile, tells another story – one of evolving tastes, cross-cultural culinary creativity, and a city that continues to blend the old and the new.
These experiences are designed for sharing – whether through social media snaps of the colourful cart or foodie chats about how the Laksa Pesto compares to a bowl of traditional laksa. They bring people together over familiar tastes and new experiments, which is perhaps what makes this celebration especially fitting for SG60.
Why This Promotion is Worth Your Time
If one needs a reason to head down, here are a few compelling ones:
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It’s free – The ice cream sandwiches are being given away with no strings attached. There’s not even a requirement to buy anything at Subway.
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It’s thoughtful – Subway’s SG60 campaign isn’t just surface-level branding. It’s a genuine attempt to reflect local pride and taste in meaningful ways.
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It’s limited-time – Once 9 August passes, both the ice cream sandwich giveaway and the Laksa Pesto sub may be gone for good. So now’s the time to give it a try.
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It’s central – With locations at 313@Somerset and Raffles Green, it’s easy to pop by during a lunch break or while out shopping in town.
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It’s different – How often does one get to try an international sandwich chain’s take on a heritage dish like laksa? This is a rare opportunity to see how global brands interpret local flavours.
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It celebrates them – This campaign shows appreciation for Singapore’s diverse food history while commemorating a brand that has served sandwiches for six decades. That blend of legacy and locality is a reason in itself to join the celebration.
So, whether someone is just curious about the new Laksa Pesto sub, eager to relive childhood memories with an old-school ice cream sandwich, or simply in the mood for something unique, Subway’s SG60 promotion is more than just a marketing campaign. It’s a celebration of flavours, history, and national pride – and it’s well worth a visit.
Promotional/Event Details:
Date: 23 July–9 August 2025
Time:
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Ice Cream Giveaway:
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26 July 2025 (Saturday), 11am–5pm – 313@Somerset outside H&M
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30 July 2025 (Wednesday), 11:30am–2:30pm – Raffles Green
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9 August 2025 (Saturday), 11am–5pm – 313@Somerset outside H&M
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Laksa Pesto Sub Launch: 23 July–9 August 2025 during Subway opening hours
Venue:
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Subway @ 313@Somerset
313 Orchard Rd, #B3-01, Singapore 238895 -
Subway @ Raffles City Shopping Centre
#B1-36, 252 North Bridge Rd, Singapore 179103
More info: https://www.subway.com/en-sg
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