Get ready to welcome the Year of the Dragon with a festive bang! Sheng Siong is pulling out all the stops this Chinese New Year with their spectacular Year-End Mega Promotion, offering shoppers a unique combination of massive savings, exclusive Purchase-with-Purchase deals, and exciting chances to win in the renowned $2,000,000 Sheng Siong Show. If you’re planning to stock up for the celebrations or simply love hunting for a good bargain, this promotion is a golden opportunity not to be missed.
The $2,000,000 Sheng Siong Show
One of the highlights of this year’s celebration is the highly anticipated Sheng Siong Show. Known for its thrilling games and contests, the show gives every shopper an equal shot at taking home a share of the massive $2,000,000 prize pool. To participate, all it takes is a single receipt from Sheng Siong — the more receipts, the better the chances. The show will be broadcast live on Channel 8 every Saturday from 9pm to 10pm, running from 17 January 2026 to 21 February 2026.
Why should shoppers tune in? Apart from the sheer excitement of watching contestants battle it out for cash prizes, the show is packed with interactive elements that make even viewers at home feel involved. If luck is on your side, you could be the next big winner — and that’s a thrilling reason to plan a shopping trip to Sheng Siong sooner rather than later.
Purchase-With-Purchase (PWP) Specials
Sheng Siong is making it easy to get more for less with their Purchase-with-Purchase deals. From 23 January to 29 January 2026, every $20 spent in a single receipt unlocks the opportunity to buy selected items at incredible discounted prices. Each shopper can purchase up to three products per transaction while stocks last.
Some of the standout offers include:
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Nutella Biscuits (T14) 193.2g: Only $4.50 per pack, down from $5.75, saving 21%.
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Naturel Premium Blend (Canola & Sunflower) Cooking Oil 2L: Only $8.50, down from $11.00, saving 22%.
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Heritage Farm Chocolate Hazelnut Spread 700g: Only $5.99, down from $9.95, saving 39%.
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Heritage Farm Classic / Extra Light Olive Oil 2L: Only $19.80, down from $34.90, saving 43%.
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Softess 100% Pure Virgin Pulp Pocket Tissues (3Ply 6 Bundles x 8 Sheets): Only $4.88 per bag, down from $6.50, saving 24%.
For families looking to stock up on festive essentials or everyday household favourites, these PWP specials offer significant savings without compromising quality. It’s the perfect way to stretch your budget and get more value from every shopping trip.
Shop & Receive Exclusive Freebies
Sheng Siong is also spreading festive cheer with a range of freebies that make every purchase feel even more rewarding.
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Free Hongbao Packets: Receive a free pack of six Hongbao with a minimum purchase of $30 in a single receipt. This offer is limited to one pack per customer per transaction and is available on a first-come, first-served basis.
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POSB Cardmembers Exclusive: From 23 January to 26 February 2026, POSB Everyday Cardholders enjoy 5% cash rebates on groceries at Sheng Siong. In addition, those spending $228 nett in a single receipt will receive a free Happy Family New Zealand Wild Abalone (425g) valued at $29.90, and shoppers spending $428 nett will get a Happy Family Abalone Selection Gift Set worth $79.90.
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Kleenex & Disney Promotion: Celebrate a truly marvellous Chinese New Year by redeeming a free Luminarc Prosperity Container with a minimum spend of $38 on Kleenex and/or Scott products. Collect all three Lucky Cat designs to complete your festive set.
These gifts add a tangible festive touch to shopping, ensuring that shoppers feel appreciated while making their seasonal preparations.
Golden Lucky Draws & Contests
For those who love a little extra thrill, Sheng Siong’s Golden Lucky Draws and contests offer more ways to win this Chinese New Year.
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Golden Treasure Contest: Shoppers who spend $20 or more on Huggies, Kotex, or Poise products in a single receipt stand a chance to win a golden treasure made from 999 fine gold, with 28 prizes of 3.75g each. This promotion runs from 1 January to 15 February 2026.
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Lion Brands Promotion: By spending a minimum of $18 on selected Lion brands, including Systema, Kirei Kirei, and Kodomo, shoppers could win prizes worth up to $8,000. The promotion period spans from 25 December 2025 to 26 February 2026.
These draws provide a unique opportunity for shoppers to add a little extra wealth and luck to their festive season, making every purchase potentially rewarding beyond the items themselves.
Fresh Deals & CNY Feast Essentials
No Chinese New Year celebration is complete without fresh ingredients for the reunion dinner, and Sheng Siong has you covered with a variety of seasonal produce and festive essentials. From 23 to 29 January 2026, shoppers can enjoy special offers on fruits and vegetables:
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Korea Strawberry 250g: $6.95/box
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Australia Flat Peach 500g: $5.95/box
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Korea Prem Snow Strawberry 250g: $9.99/box
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China Yong Chun Lukan 16s/18s/20s: From $9.95 per carton
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Jean Fresh Frozen Salmon Steak 800g: $18.90 per pack
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Big Golden Fish Solos / Tofu Sandwich 200g: $2.95 per pack
Additionally, Sheng Siong ensures that beverages and household essentials are well-stocked at great prices:
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100 Plus Isotonic Drink (24 x 325ml): $13.50/carton
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F&N Sparkling Drink (24 x 325ml, assorted flavours): $13.95/carton
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Yeo’s White Peach Tea (6 x 250ml): $2.40/pack
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Tiger Radler Beer (6 x 330ml, assorted flavours): $9.80/pack
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Absolut Vodka 700ml: $45.00/bottle
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UIC Big Value Detergent Powder 5kg: $8.15/pack
With these deals, shoppers can conveniently tick off everything on their Chinese New Year shopping list, from fresh produce and festive treats to beverages and essential household items, all while enjoying competitive prices.
Why Visit Sheng Siong This CNY?
The Sheng Siong Mega Promotion isn’t just about discounts. It’s about making the festive season more exciting, rewarding, and memorable. Between the chance to win a portion of $2,000,000 in cash, purchase-with-purchase deals, free gifts, and lucky draws, there’s no shortage of incentives to visit their stores. Whether shoppers are stocking up for the reunion dinner, picking up household essentials, or simply browsing for festive treats, this promotion ensures that everyone can find something that adds value to their shopping experience.
From families preparing for CNY feasts to shoppers hunting for bargains, there’s a little something for everyone. By visiting Sheng Siong, they not only enjoy exceptional savings but also immerse themselves in the excitement of the festive season — a perfect combination of practical shopping and seasonal celebration.
Don’t miss out on these “Heng Ong Huat” deals — make your way to Sheng Siong today and experience a festive shopping spree filled with great discounts, exclusive offers, and a chance to win big.
Promotional/Event Details:
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Sheng Siong Mega Promotion & $2,000,000 Sheng Siong Show: 23 January – 26 February 2026, All Sheng Siong Outlets, Singapore
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Purchase-with-Purchase Specials: 23 – 29 January 2026, All Sheng Siong Outlets, Singapore
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POSB Cardmembers Exclusive Offers: 23 January – 26 February 2026, All Sheng Siong Outlets, Singapore
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Golden Treasure Draw: 1 January – 15 February 2026, All Sheng Siong Outlets, Singapore
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Lion Brands Promotion: 25 December 2025 – 26 February 2026, All Sheng Siong Outlets, Singapore
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Fresh Produce & CNY Essentials Deals: 23 – 29 January 2026, All Sheng Siong Outlets, Singapore
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Kleenex & Disney Free Container Promotion: 23 January – 26 February 2026, All Sheng Siong Outlets, Singapore
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