When it comes to stretching every dollar, few names are as familiar to Singaporeans as Sheng Siong. Known for their affordable groceries and well-loved housebrand products, Sheng Siong has become a trusted choice for families who want value without compromising on quality. This September, they are once again making life easier for households across Singapore with their Housebrand Weekly Promotion, taking place from 23 to 29 September 2025.
If saving up to 50% on groceries and frozen foods sounds like a deal worth running for, this is one promotion you should not overlook. The discounts are available across all Sheng Siong outlets in Singapore, so no matter where you live, you will not need to travel far to get your hands on these bargains.
Why This Promotion is Worth Paying Attention To
Grocery shopping is a weekly or even daily routine for most households. Unlike occasional purchases such as clothing or electronics, groceries are part of everyday living. This is why promotions like Sheng Siong’s Housebrand Weekly Specials make such a difference — because savings here directly lower the cost of living for families, couples, and even single working adults trying to manage expenses.
Instead of waiting for festive sales or annual events, Sheng Siong brings customers immediate relief with practical discounts on items they already need. Sunflower oil, snacks, frozen nuggets, garlic bread, and even household wipes are all part of this week’s line-up, meaning your kitchen pantry and freezer will be better stocked at a fraction of the usual cost.
The Best Picks from the Promotion
Let’s take a closer look at some of the most attractive items in this sale.
Pantry Essentials
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Happy Family Sunflower Oil (3L) – $9.25 (Save 37%)
Oil is a staple in every kitchen, and having extra on hand means fewer last-minute runs to the store. At this price, it is worth picking up an extra bottle or two. -
Happy Family Organic Roasted Chestnuts with Shell (300g) – $6.95 (Buy 1 Free 1, Save 50%)
Snacking just became guilt-free. Organic chestnuts are nutritious and delicious, and the “Buy 1 Free 1” offer means twice the enjoyment for the same price. -
Happy Family Sandwich Crackers / Wafer Sticks (Assorted 130g/90g) – $2.30 (Buy 1 Free 1, Save 50%)
Perfect for school snacks, afternoon tea, or quick bites at work. -
Heritage Farm Crispy Seasoned Seaweed (4gx3s) – 2 for $2.79 (Save 49%)
Healthy, crunchy, and affordable. This is an easy snack to keep around for both kids and adults. -
Softess Kitchen Towel (6 rolls x 70 sheets) – 2 for $8.60 (Save 27%)
Kitchen towels are always handy for spills and quick clean-ups. Bulk buying now saves you from future top-ups at full price. -
Homeniks Anti-Bacterial Kitchen Wipes (80s) – $5.00 (Buy 1 Free 1, Save 50%)
Hygiene products rarely come at half price, making this deal particularly valuable.
Frozen Specials
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Tasty Bites Fish Nugget (400g) – $7.95 (Buy 1 Free 1, Save 50%)
A quick meal or snack option that kids love. Stock up for busy weekdays. -
Tasty Bites Smoked Duck Breast (500g) – $6.95 (Save 50%)
Restaurant-style dining at home, at a fraction of the price. -
Tasty Bites Crispy Chicken Nuggets (700g) – 2 for $14.95 (Save 46%)
Great for family meals, picnics, or even hosting friends. -
Tasty Bites Jumbo Spring Roll (360g) – $6.00 (Buy 1 Get 1 Free, Save 50%)
Crispy, filling, and convenient for last-minute meal preparations. -
Happy Family Chicken Fingers (350g) – 2 for $9.95 (Save 44%)
Another family favourite, perfect for quick meals. -
Tasty Bites Garlic Bread (250g) – 2 for $4.00 (Save 42%)
A side dish that pairs well with almost anything — pasta, soup, or just as a snack.
With deals like these, it is no wonder Sheng Siong continues to attract customers who appreciate everyday savings.
No Fuss, No Vouchers – Just Shop and Save
One of the best things about this weekly promotion is its simplicity. Shoppers do not need to download apps, collect vouchers, or enter codes online. All discounts are applied directly in-store at checkout. That means whether you are doing your weekly grocery run or just popping in for a few items, you can take advantage of these deals without extra effort.
Why Housebrand Products Make Sense
Sheng Siong’s housebrand products are already competitively priced, making them a favourite among families who want good value without sacrificing quality. Promotions like this add another layer of savings.
Housebrand items are typically sourced carefully and often match the quality of bigger-name brands but at a more affordable price. Over time, shoppers realise that switching even a handful of pantry staples to housebrand equivalents saves a noticeable amount. This weekly promotion provides the perfect opportunity for anyone who has not yet tried Sheng Siong’s housebrands to give them a chance.
Who Should Check Out This Promotion?
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Families – With kids at home, the grocery bill can quickly climb. Stocking up on discounted snacks, kitchen towels, and frozen foods helps keep the pantry filled and the budget in check.
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Working Adults – For those with little time to cook, ready-to-eat frozen meals like nuggets, spring rolls, and garlic bread are convenient and now much cheaper.
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Health-Conscious Snackers – Products like organic chestnuts and seaweed snacks offer healthier alternatives without burning a hole in the wallet.
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Budget-Savvy Shoppers – Even if you live alone, promotions like this mean your weekly food bill drops significantly, giving you more room in your budget for other essentials.
Why You Should Go and Enjoy This Deal
Shopping during a sale like Sheng Siong’s Housebrand Weekly Promotion is not just about saving money — it is also about planning ahead. Stocking up when prices are low reduces the need for last-minute purchases at higher prices. It is also a good opportunity to try new products without overspending.
These promotions only last for a week, so acting quickly ensures you get the best picks before shelves run out. With discounts of up to 50%, this is essentially like getting half your groceries free. For families managing monthly expenses in Singapore’s fast-paced lifestyle, savings like these are too good to pass up.
So, whether you are stocking your pantry for the month, filling your freezer with ready-to-cook meals, or simply curious to try new housebrand snacks, this week at Sheng Siong is the time to do it.
Promotional/Event Details:
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Date: 23-29 September 2025
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Time: All day during store operating hours
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Venue: All Sheng Siong outlets in Singapore
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Find Your Nearest Sheng Siong Store: Sheng Siong Store Location
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