For anyone who enjoys snacking on something savoury and crunchy—or simply appreciates a great bargain—this upcoming deal from Bee Cheng Hiang Singapore is definitely one not to miss. Running for just four days from 23 to 26 June 2025, their Crunch & Munch Deal is returning, offering an exciting opportunity to enjoy their signature bites at promotional prices. Whether you’re already a long-time fan or just curious to try something new, this is the perfect moment to indulge a little without stretching your wallet.
So, what’s the deal about—and why is it worth the visit?
To begin with, Bee Cheng Hiang is no stranger to Singaporeans. This iconic brand has become almost synonymous with traditional yet contemporary snacks like Bakkwa, mini crunchies, and bite-sized savouries. With decades of legacy under their belt, their products are celebrated not just for their flavour but also for the consistency and quality that have kept generations coming back. And now, for a very limited time, they are giving customers more value than ever.
Here’s a closer look at what’s on offer:
1. EZ Mini Crunchies Now from Just $7.90
Crunch lovers will know that the EZ Mini Crunchies are always a crowd favourite. Available in both Okra and Original flavours, these bite-sized snacks are light, crispy, and incredibly addictive. The special promo slashes prices to start from just $7.90, making them an irresistible pick for both regulars and first-time buyers.
But there’s more—you don’t have to limit yourself to one flavour. With their Mix & Match promo, customers can bundle any 2 or 3 Mini Crunchies to get even better value. It’s a great way to sample different varieties, share with loved ones, or simply stock up for the next movie night.
2. Free Bakkwa Bites with Minimum Spend
One of the more enticing parts of this promotion is the bonus offering of Bakkwa Bites—and they’re giving it away for free. Shoppers who spend $60 or more will receive a pack of these popular bites as a free gift. Those who reach $80 may even receive more generous rewards, based on the availability and in-store mechanics.
If you’ve ever tried their Bakkwa Bites, you’ll know they are savoury, rich in flavour, and super satisfying. They’re also conveniently packed, making them ideal for snacking on the go or sharing with friends.
This part of the promotion makes it especially worthwhile for shoppers planning to make larger purchases—whether to stock up on gifts, prepare for upcoming celebrations, or just treat themselves.
3. Shop In-Store, Online, or via App
One of the most appealing aspects of this campaign is its accessibility. The deal is not confined to just physical outlets. Whether shoppers prefer visiting a nearby Bee Cheng Hiang outlet, ordering from the comfort of their homes online, or using the Bee Cheng Hiang app on their mobile devices, this promotion is readily available.
It’s also worth mentioning that this deal applies to all outlets except the airport stores, ensuring coverage throughout the island. The brand has made it convenient for everyone to participate, regardless of their shopping preferences or location.
4. Perfect Timing for Mid-Year Stock-Up
Why should people jump at this deal? Mid-year is typically a great time to refresh pantry items or explore something new. With the July holiday period and Hari Raya Haji just around the corner, these snacks could easily be used as part of gift hampers, shared at family gatherings, or even included in picnic baskets and office pantry jars.
For food enthusiasts and bargain hunters, deals like this are an opportunity to stretch the dollar while enjoying top-quality snacks. It’s also a clever way to introduce friends and family to something they might not usually pick up. The price point is attractive, the variety is engaging, and the added freebies certainly sweeten the deal.
5. Why Locals and Tourists Shouldn’t Miss This
It isn’t just locals who’ll benefit from this Crunch & Munch Deal. Tourists visiting Singapore between 23 and 26 June should consider making a quick detour to any nearby Bee Cheng Hiang store (excluding airport stores). Picking up a few packs of EZ Mini Crunchies or the classic Bakkwa Bites makes for a uniquely Singaporean gift or travel snack. And since the deal is also available online and via the app, they can even purchase some to bring home or send to friends later.
Moreover, the taste of Bee Cheng Hiang products is a reflection of Singapore’s rich culinary heritage. They merge traditional recipes with modern packaging, offering both authenticity and convenience. A deal like this lets customers support a local heritage brand while enjoying a truly Singaporean delicacy.
6. Tips to Make the Most of the Promotion
If you’re planning to drop by and make the most of the offer, here are a few friendly tips:
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Visit early in the day: Some flavours or popular items may sell out quickly, especially the Bakkwa Bites offered as freebies.
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Buy in groups: Pooling with family or colleagues to hit the $60 or $80 spend target is a smart way to unlock the free Bakkwa Bites while dividing the cost.
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Use the App or Website: If the stores are busy, the Bee Cheng Hiang website or app offers a seamless shopping experience.
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Consider gifting: These snack packs make lovely tokens of appreciation—whether for family, neighbours, or colleagues.
Promotional/Event Details:
Date: 23-26 June 2025
Time: All Day (based on store or app operational hours)
Venue: All Bee Cheng Hiang stores in Singapore (except airport stores), online at https://www.beechenghiang.com.sg and via Bee Cheng Hiang mobile app
Details:
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EZ Mini Crunchies (Okra & Original) from $7.90
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Mix & Match: Buy any 2 or 3 packs to save more
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Free Bakkwa Bites with minimum spend of $60 or $80
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Available in-store, online, and in app

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