23-26 January 2026: Sheng Siong Supermarket: Fresh Seafood Specials

Seafood lovers in Singapore, take note! If you’ve been on the lookout for fresh, high-quality seafood at unbeatable prices, Sheng Siong Supermarket is making it easier than ever to stock up. From 23 to 26 January 2026, their outlets across Singapore are offering an exciting seafood promotion that’s bound to satisfy both your taste buds and your wallet.

For anyone who enjoys cooking at home or simply wants to enjoy a seafood feast without breaking the bank, this is an event worth marking on your calendar. Sheng Siong has earned a solid reputation for offering fresh produce at competitive prices, and this promotion is no exception. Whether you’re planning a weekend family gathering, a simple home-cooked dinner, or just looking to indulge in some of the freshest seafood, there’s plenty on offer to excite your culinary senses.

So, what exactly makes this promotion stand out? First, it’s the freshness. Sheng Siong sources its seafood daily, ensuring that everything you pick up is of high quality. From succulent crabs and prawns to tender squid and fish, the range is designed to cater to various tastes and cooking styles. Freshness in seafood is paramount, and shoppers can rest assured knowing that each item is carefully selected to meet stringent quality standards.

Beyond freshness, there’s also the matter of affordability. Singapore is known for its relatively high grocery prices, and seafood is often one of the pricier categories. Sheng Siong’s promotion provides an excellent opportunity to enjoy premium seafood without the premium price tag. Whether you’re looking to grab a few kilos of crab for a festive meal or simply want to stock up on everyday favourites like fish and squid, you’ll find that the savings are tangible and meaningful.

Another reason to head to Sheng Siong during this promotion is variety. The supermarket has carefully curated a range of seafood items, making it possible to cater to different cooking preferences. Want to prepare a classic chilli crab? They’ve got you covered. Prefer a lighter, healthier stir-fry with squid or prawns? That’s also on the menu. This breadth of selection ensures that everyone in the household can find something to enjoy, making it an ideal shopping destination for families, couples, and individuals alike.

One of the most appealing aspects of shopping at Sheng Siong is the convenience. Their outlets are strategically located across Singapore, meaning you don’t have to travel far to access these deals. Plus, the layout of the stores is designed to make shopping straightforward and stress-free. Shoppers can quickly navigate to the seafood section, pick up their favourites, and continue with other grocery needs all in one trip. Time-saving and efficient, this promotion is as practical as it is enjoyable.

But beyond practicality, there’s the experience itself. For many, visiting a supermarket during a special promotion can be surprisingly fun. Seeing the daily fresh catch displayed, interacting with the friendly staff, and hunting for the best deals adds a small touch of excitement to everyday grocery shopping. It transforms a routine chore into an experience, especially when the items on offer are as tempting as Sheng Siong’s seafood selection.

For those who appreciate cooking, this is a golden opportunity to try new recipes or perfect old favourites. Fresh seafood can make all the difference in flavour, texture, and overall enjoyment of a dish. Whether you’re an experienced home cook or a beginner wanting to experiment, having access to quality seafood at affordable prices encourages culinary creativity. Imagine preparing a garlic butter prawn stir-fry, a tangy and spicy squid salad, or a simple yet luxurious steamed fish. Each dish becomes more satisfying when you know the ingredients are fresh and well-priced.

Another reason to participate in this promotion is the sense of community it fosters. Sheng Siong has long been a supermarket chain that values its customers, and promotions like this show their commitment to making quality food accessible. Shoppers often bump into familiar faces, exchange tips on the best seafood recipes, and enjoy the shared excitement of a limited-time promotion. It’s these little moments of connection that turn a simple shopping trip into a more memorable experience.

It’s also worth noting that shopping during promotions like this can help manage your household budget more effectively. By taking advantage of discounted seafood prices, families can plan more elaborate meals or stock up for future use without overspending. For households that consume seafood regularly, this could translate into significant savings over time. For example, buying a kilogram of fresh prawns at a promotional price rather than the usual rate means more money saved each week, which can be redirected to other essentials or even occasional treats.

Of course, no promotion is complete without a little urgency. The phrase “while stocks last” is not just a standard warning—it’s genuinely important here. Popular seafood items such as crabs, prawns, and fresh fish tend to sell out quickly. Arriving early not only guarantees the best selection but also allows you to plan your meals without compromise. Whether you’re a planner or someone who decides on the fly, being aware of stock levels can make a big difference in ensuring a successful shopping experience.

In addition, Sheng Siong’s commitment to quality means that customers can trust the items they purchase. Each product is handled with care, stored at appropriate temperatures, and displayed in a manner that maintains freshness. For anyone concerned about food safety, this adds an extra layer of confidence. Knowing that the seafood is handled properly reduces stress and allows shoppers to focus on enjoying their culinary creations.

For anyone who enjoys a bargain hunt, this promotion has an added layer of excitement. Even experienced shoppers will find themselves comparing prices, checking out different seafood types, and discovering new favourites. There’s a certain satisfaction in identifying a great deal and bringing home high-quality seafood at a fraction of the usual cost. It’s a rewarding experience that combines practical savings with the simple pleasure of shopping.

Finally, it’s worth remembering that food is more than sustenance—it’s about enjoyment, creativity, and sharing. By taking advantage of Sheng Siong’s seafood promotion, shoppers are not just buying ingredients; they’re investing in meals that bring people together, inspire new recipes, and create moments of pleasure around the dining table. Whether it’s a quiet dinner at home or a celebratory meal with friends, fresh seafood can elevate the experience, making it memorable for everyone involved.

To sum up, Sheng Siong Supermarket’s seafood promotion from 23 to 26 January 2026 is an event that seafood enthusiasts and savvy shoppers alike should not miss. With fresh ingredients, competitive prices, wide variety, and a convenient shopping experience, this is an opportunity to enjoy quality seafood while keeping costs reasonable. From culinary inspiration to budget-friendly shopping, there are numerous reasons to head to Sheng Siong during these dates. Plan your visit, arrive early, and enjoy the freshest catch Singapore has to offer.

For full details of the promotion and the range of seafood available, check their official Facebook page here: Sheng Siong Facebook

Promotional/Event Details:
Date: 23-26 January 2026
Time: 8:00 AM – 10:00 PM
Venue: Sheng Siong Supermarket outlets across Singapore