Spring has officially arrived in Singapore, and Starbucks is celebrating the season with a fresh wave of drinks, desserts, and merchandise that perfectly capture the essence of lighter days, blooming flowers, and pastel palettes. Their latest seasonal launch centres on roasted tea flavours, cherry blossom motifs, and Singapore-exclusive items that make the spring experience both delicious and collectible. For anyone looking to indulge their taste buds while snapping up unique keepsakes, this is a seasonal launch not to miss.
At the heart of Starbucks’ spring offerings is the spotlight on hojicha, a Japanese roasted green tea known for its warm, toasty notes. This season, Starbucks Singapore introduces three new iced hojicha beverages that perfectly balance comforting tea flavours with refreshing textures, ideal for a Singapore afternoon.
The Iced Strawberry Hojicha Latte, priced at $8.20 for a Tall, combines smooth low-fat milk with chunky layers of strawberry and finishes with a creamy hojicha-flavoured cold foam. This beverage offers a gentle dance between fruity sweetness and lightly roasted tea tones, providing a crisp yet indulgent sip. Its iced-only presentation makes it especially suited for those seeking a cooling and energising afternoon drink.
For a lighter alternative, the Iced Coconut Hojicha comes in at $5.90 for a Tall. Here, the fragrant hojicha blends harmoniously with naturally sweet coconut water, offering a clean, delicate flavour profile that refreshes without the heaviness of dairy. It is a perfect pick-me-up for a warm day, particularly for those who prefer a lighter, non-dairy option.
Completing the trio of seasonal beverages is the Iced Strawberry Crunch Pure Matcha Latte with Jelly, available at $8.20 for a Tall. This drink layers velvety, rich matcha with strawberry-infused sweetness, sakura-flavoured pink jelly, and airy strawberry cream foam. Added macaron bits give a delicate crunch, transforming every sip into a multi-textured experience that celebrates both taste and visual appeal.
Starbucks also introduces a creamier option with the Strawberry Crunch Cream Frappuccino Blended Beverage with Jelly, priced at $8.50 for a Tall. Blended to perfection, it combines strawberry flavours with sakura jelly, whipped cream, and crunchy macaron bits for a dessert-like beverage that delights from the first sip to the last. This Frappuccino will be available via Starbucks stores, Mobile Order & Pay, Starbucks Delivers, and food delivery platforms, with availability on Foodpanda and Deliveroo starting 27 February.
No seasonal beverage line-up would be complete without a sweet companion, and Starbucks has introduced the Strawberry Pistachio Praline Cake. This dessert layers nutty pistachio sponge with the bright tartness of strawberry and a subtle praline crunch, offering a light yet indulgent treat that pairs beautifully with the new beverage offerings.
Starbucks’ spring promotion goes beyond drinks and desserts with a thoughtfully curated line of limited-edition merchandise. The Cozy Corgi Dreams collection draws inspiration from cherry blossoms, featuring soft pastel pinks and greens that evoke the serenity of spring mornings. Highlights include a glass cold cup adorned with floral motifs, a Bearista plush in a corgi outfit, and a corgi-shaped mug. Each item incorporates the imagery of drifting petals and willow cherry blossoms, designed to bring a sense of calm and charm to everyday routines. The merchandise will be available in stores, online via the Starbucks Online Store from 10am, and on LazMall and ShopeeMall from 12pm. Additionally, the Corgi Card will launch from 2 March, making it an exciting collectible for Starbucks fans.
Adding a local cultural touch, Starbucks is also rolling out a Peranakan-Inspired Mini Collection, drawing from the intricate designs of Peranakan tilework. This mini collection includes a ceramic mug with traditional tile-inspired patterns and a Bearista keychain dressed in a classic Peranakan outfit. The collection blends heritage aesthetics with playful charm, making it a unique addition to any spring collection. The Peranakan collection will be available at all Starbucks stores from 25 February, except at selected outlets where the Bearista keychain will not be stocked, as well as online and on LazMall and ShopeeMall.
What makes this seasonal launch particularly exciting is the combination of flavours, textures, and visual storytelling. Starbucks has successfully created beverages that balance indulgence and refreshment, desserts that complement the drinks perfectly, and merchandise that reflects the mood of spring. For fans of unique drinks, collecting limited-edition items, or simply enjoying a seasonal treat, this launch offers a complete experience that stimulates the senses and adds a little more joy to daily routines.
The timing of this launch is ideal for both regular Starbucks goers and new visitors. With the beverages served iced, they are perfectly suited to Singapore’s warm weather, providing a refreshing break during the day. The desserts are light enough to enjoy without feeling heavy, and the merchandise serves as a keepsake for the season, giving customers reasons to return to stores multiple times throughout spring.
Whether it’s the lightly roasted depth of hojicha, the creamy indulgence of matcha lattes, or the playful appeal of the corgi and Peranakan merchandise, Starbucks has curated a spring collection that appeals to multiple senses. For those who appreciate attention to detail, limited-edition offerings, and quality seasonal flavours, this promotion is a must-try. The variety ensures there is something for everyone, from light refreshments to richer, dessert-like beverages, and the merchandise adds a collectible element that enhances the overall experience.
In addition, Starbucks has made the seasonal line-up widely accessible. Customers can enjoy the drinks in-store, order via Mobile Order & Pay, have them delivered through Starbucks Delivers, or use food delivery platforms like Foodpanda and Deliveroo. The merchandise’s online availability via Starbucks Online Store, LazMall, and ShopeeMall ensures that even those who cannot visit stores physically can participate in the seasonal excitement. This convenience adds significant value, especially for busy urbanites or collectors eager to secure limited-edition items.
Ultimately, Starbucks’ Sip Into Spring promotion is more than just a beverage launch; it is a carefully curated seasonal experience. The combination of innovative drinks, light desserts, and collectible merchandise captures the essence of spring and offers Singaporeans a reason to embrace the season. Whether one is a fan of refreshing iced drinks, indulgent creamy beverages, or beautifully designed keepsakes, there is something for everyone to enjoy. It’s a celebration of taste, tradition, and aesthetic charm, making it an ideal outing for both solo visits and social gatherings.
For anyone looking to enjoy seasonal flavours, celebrate local heritage, or collect charming merchandise, the Starbucks spring promotion is a clear highlight of the season. From the $5.90 Iced Coconut Hojicha to the strawberry-laced lattes and the limited-edition corgi and Peranakan-themed items, it promises a sensory experience that combines taste, visual appeal, and the joy of seasonal discovery. Make the most of this launch by exploring both the beverages and merchandise offerings—it’s a springtime indulgence that blends tradition, creativity, and flavour in every detail.
Promotional/Event Details:
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Date: 21 February–31 March 2026
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Time: Store opening hours (Merchandise online from 10am on Starbucks Online Store, 12pm on LazMall and ShopeeMall; Corgi Card from 2 March)
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Venue: All Starbucks Singapore stores, Starbucks Online Store, LazMall, ShopeeMall
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