Seafood lovers in Singapore have every reason to mark 21 August 2025 on their calendars. Sheng Siong is rolling out a special 1-day seafood promotion, featuring a wide range of fresh and frozen seafood at prices that are hard to resist. From salmon and seabass to squid and tuna, this deal is designed for anyone who enjoys quality seafood without stretching their budget.
Sheng Siong has long been a trusted name among households in Singapore. Known for its value-for-money offers and wide variety of fresh produce, the supermarket chain consistently attracts families who want good quality without overspending. With this seafood promotion, they are going the extra mile to make premium seafood accessible at prices that make bulk buying and meal planning easier for every household.
Why This Promotion is Worth Your Attention
The average Singaporean household has a strong appreciation for seafood. It is part of everyday meals, from stir-fried squid on a weekday night to grilled salmon steaks on a family weekend gathering. Buying fresh seafood from supermarkets is often expensive, especially when it comes to salmon or specialty fish like snapper and tuna. This is exactly why Sheng Siong’s seafood promotion is so valuable.
By offering discounts on a wide selection of fresh and frozen seafood, the promotion makes it possible to prepare restaurant-style meals at home without the premium price tag. For those who enjoy experimenting with different recipes, this is the perfect opportunity to stock up. Families who usually buy seafood weekly will find that the savings add up quickly, making this a practical and rewarding deal.
What’s On Offer?
The seafood promotion has been carefully put together to include a mix of fresh, frozen, and even ready-to-cook options. Let’s take a closer look at what you can expect on 21 August 2025:
Fresh Fish Highlights
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Fresh Whole Seabass (L) – $9.99/kg
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Fresh Seabass Meat – $20.99/kg
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Fresh Whole Salmon (Norway) – $14.80/kg
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Fresh Salmon Meat (Norway) – $32.50/kg
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Fresh Stingray Meat – $16.99/kg
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Fresh White Snapper – $10.90/kg
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Fresh Rosy Snapper – $9.99/kg
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Fresh Tuna – $6.99/kg
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Fresh Squid (Malaysia) – $18.99/kg
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Fresh Golden Sea Cucumber – $8.80/tray
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Fresh Wolf Herring – $8.99/kg
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Fresh Blackfin Crevalle – $9.99/kg
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Fresh Obtuse Barracuda – $13.99/kg
Frozen Specials
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FT Golden Pomfret – $6.50 for 2
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FT Atlantic Saba Mackerel (Norway) – $8.50 for 2
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FT Seabass – $8.95 for 2
These selections cover everyday cooking favourites as well as specialty seafood that is often reserved for special occasions. The highlight is undoubtedly the fresh whole salmon from Norway at $14.80/kg, which is a price rarely seen in supermarkets. Whether you want to grill, steam, or bake, this promotion ensures that quality seafood is available for less.
How to Enjoy the Deals
Taking advantage of this promotion is simple. On 21 August 2025, shoppers just need to visit any Sheng Siong outlet in Singapore and head straight to the seafood section. The products are available on a first-come, first-served basis, so arriving early in the day is highly recommended. Given the popularity of seafood among local shoppers, it’s safe to assume that the most popular items, such as salmon and squid, will sell out quickly.
Stocks are limited and may vary slightly depending on the outlet. For shoppers who live near larger branches, the selection might be broader, making it a good idea to check the nearest Sheng Siong location in advance.
Find your nearest Sheng Siong outlet here: Sheng Siong Store Location
Why Families Shouldn’t Miss This
There are several reasons why this seafood promotion is not to be missed:
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Unbeatable Prices – Fresh Norwegian salmon under $15/kg is almost unheard of in Singapore supermarkets. For households that consume seafood regularly, the savings can be significant.
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Wide Variety – From everyday choices like tuna and seabass to more unique options such as golden sea cucumber and obtuse barracuda, the promotion caters to different tastes and cooking styles.
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Freshness Guaranteed – Sheng Siong is well-known for keeping their seafood section well-stocked and fresh. Shoppers can be confident in the quality of the products they bring home.
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Perfect for Meal Prep and Feasts – Whether you’re cooking a simple family dinner or planning a seafood feast for guests, the range of items on offer means you can prepare multiple dishes without overspending.
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Both Fresh and Frozen Options – Some households prefer frozen seafood for longer storage. With deals on frozen golden pomfret and saba mackerel, you can keep your freezer stocked without breaking the bank.
Tips for Making the Most of This Promotion
If you are planning to shop during this one-day event, here are a few tips to maximise the value:
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Arrive Early – Popular items like salmon, tuna, and squid are expected to sell out quickly. Being there in the morning increases your chances of securing the best deals.
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Plan Your Recipes Ahead – Knowing what dishes you plan to prepare helps you buy the right quantities. This avoids food wastage and makes meal prep easier.
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Bring a Cooler Bag – For those purchasing a large amount of seafood, bringing a cooler bag ensures that everything stays fresh until you get home.
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Consider Bulk Purchases – Items like salmon and seabass can be portioned and frozen for later use, saving you multiple trips to the supermarket.
Terms and Conditions to Keep in Mind
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The promotion is valid only on 21 August 2025.
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Stocks are limited and available while supplies last.
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Prices may vary slightly depending on outlet availability.
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Bulk purchases and reservations are not permitted.
These terms are fairly standard for supermarket promotions, but it’s always wise to keep them in mind before planning your trip.
Final Thoughts
The Sheng Siong seafood promotion is more than just a discount event—it’s an opportunity to enjoy quality seafood without the hefty price tag. For families in Singapore who rely on seafood as part of their daily meals, this one-day deal offers excellent value for money. The promotion covers a wide range of seafood, both fresh and frozen, ensuring there’s something for everyone.
By visiting Sheng Siong on 21 August 2025, shoppers can bring home premium seafood at a fraction of the usual cost. Whether it’s a quick stir-fry, a hearty family dinner, or a weekend seafood barbecue, this deal provides the foundation for delicious meals at home. If you want to enjoy the best of the sea without spending too much, this is the perfect chance to do so.
Promotional/Event Details:
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Date: 21 August 2025
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Time: All day, while stocks last
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Venue: Sheng Siong outlets across Singapore
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