Singapore shoppers looking for great weekly deals will be pleased to know that Sheng Siong is rolling out its Housebrand Exclusive and Frozen Food Weekly Specials from 21 to 27 October 2025. This is one of those promotions where they can find significant savings on everyday essentials, from pantry staples to frozen treats, making it the perfect opportunity to stock up for the family without overspending.
For anyone familiar with Sheng Siong, the supermarket chain is well-known for its competitive pricing on housebrand items, providing customers with affordable alternatives to national brands without compromising on quality. This week, they are taking things a step further by offering discounts of up to 50% on selected items.
Housebrand Exclusive Weekly Specials
The Housebrand range is always a highlight for savvy shoppers. Some standout deals this week include:
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Happy Family Premium Short Grain Rice 5KG – originally $10.80, now $8.99, offering a 16% saving. Perfect for families who go through rice quickly, this staple ensures both quality and affordability.
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Happy Family Soya Bean Oil 5L – from $19.50 down to $13.95, giving a 28% saving. Ideal for daily cooking needs, this deal is particularly attractive for households preparing meals regularly.
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Heritage Farm Mixed Nuts with Dried Cranberries & Raisins (150g/400g) – priced from $4.90/$10.95 to $3.70/$9.45, saving 24%/13%. These snacks are great for health-conscious shoppers seeking a quick energy boost.
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Happy Family Natural Honey 1KG – slashed from $7.50 to $4.99, a 33% discount. A versatile pantry essential for tea, toast, and baking.
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Softess Kitchen Towel (Safari Edition) 8x60s – originally 2 for $13.80, now 2 for $9.95, saving 27%. No home can do without kitchen towels, and this deal makes them even more affordable.
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Homeniks Dehumidifier 8x720ML (Lavender/Charcoal) – from $17.90 down to $9.99, offering a massive 44% saving. This is a timely offer for households looking to maintain a fresh and dry environment.
Housebrand Frozen Weekly Specials
Sheng Siong’s frozen food deals are equally enticing. Families who enjoy quick-to-cook meals and treats will find something to love in the following offers:
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Tasty Bites Popcorn Chicken (Original/Spicy) 450g – U.P. 2 for $27.90, now 1 for $13.95 with Buy 1 Get 1 Free, effectively saving 50%. Perfect for snack lovers and those needing a convenient meal solution.
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Tasty Bites Signature Bao (Red Bean/Oat Sesame) 360g – 2 for $15.90, now 1 for $7.95, Buy 1 Get 1 Free. These soft, flavourful baos are great for breakfast or tea time.
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Tasty Bites Chicken Karaage 450g – originally 2 for $19.80, now 2 for $10.95, saving 44%. A crispy, ready-to-heat favourite for busy households.
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Tasty Bites Crispy Chicken 1KG – from $16.95 down to $11.95, offering 29% savings. Perfect for family dinners or gatherings.
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Tasty Bites Frozen Mixed Vegetables/Sweet Corn 1KG – 2 for $11.90, now 1 for $5.95 with Buy 1 Get 1 Free, saving 50%. These frozen veggies are essential for balanced meals.
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Golden Swiss Potong Ice Cream (Assorted) 390ML (6x65ML) – from $5.60 to $2.95, saving 47%. A sweet deal for families craving a refreshing treat.
How It Works
The process to enjoy these weekly savings is straightforward. Shoppers simply need to visit any Sheng Siong outlet during the promotional period to access the discounts. There is no online option for this particular promotion, which makes it a perfect reason to head out and browse the store aisles, discover additional products, and perhaps pick up some unplanned favourites.
Why This Deal is Worth It
There are several reasons why customers shouldn’t miss this week’s promotion. Firstly, the discounts are substantial, with up to half off on selected frozen food items and generous savings on housebrand essentials. Secondly, the promotion covers a broad range of items, from pantry staples like rice and oil to snacks, frozen meals, and even household items like kitchen towels and dehumidifiers. This allows shoppers to tick off multiple items on their grocery list while saving money.
Additionally, for families who value convenience, the frozen food selection is particularly appealing. Items like popcorn chicken, chicken karaage, and signature baos can be quickly prepared, making mealtimes easier during the busy week. Health-conscious shoppers can benefit from items like mixed nuts, honey, and frozen vegetables, all offered at discounted prices.
Shoppers who plan their visits carefully can also stock up on non-perishable or freezable items to stretch the value of their spending over several weeks. The promotion period, from 21 to 27 October 2025, provides ample time for planning visits around work schedules and family commitments.
Furthermore, the sense of exploration and discovery in-store can be enjoyable. Many shoppers enjoy comparing prices, discovering new products, or trying out a housebrand item for the first time. Promotions like these create an incentive to explore products that may become new household favourites.
Tips to Maximise Savings
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Make a shopping list – Focus on essential items that you use regularly to avoid impulse purchases.
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Visit early – Popular items, especially frozen food deals, can sell out quickly. Getting to the store early ensures better selection.
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Check sizes and quantities – Some offers are more advantageous in larger packs, which provide more savings per unit.
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Combine deals – Pair pantry staples with frozen food specials to make a single trip more worthwhile.
Conclusion
Sheng Siong’s weekly promotion from 21 to 27 October 2025 is a fantastic opportunity for Singapore shoppers to enjoy savings on a variety of household and food essentials. With up to 50% off, it’s the perfect time to stock up on rice, oil, honey, snacks, frozen meals, and even home care products. By visiting their nearest Sheng Siong outlet, shoppers can not only save money but also experience the joy of browsing fresh promotions and discovering new favourites. For anyone who enjoys smart shopping and good deals, this promotion is certainly not to be missed.
Promotional/Event Details:
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Date: 21-27 October 2025
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Time: Store operating hours
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Venue: All Sheng Siong outlets in Singapore
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Find Your Nearest Store: Sheng Siong Store Location
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