A Sweet Reason to Celebrate National Ice Cream Day in Singapore
If there’s one day a year dedicated solely to indulging in frozen treats, it’s National Ice Cream Day—and this year, the Museum of Ice Cream Singapore (MOIC) is going all out to make it a deliciously memorable occasion. On 20 July 2025, from 10am to 6pm, MOIC is offering everyone who visits their whimsical pink-themed Dessert Bar a free ice cream cone, no strings attached.
But that’s not all. This year’s celebration includes a unique twist that’ll delight both humans and their furry companions. In collaboration with Nutrivore, a wellness brand for pets, the first 50 dogs who turn up with their humans will also enjoy a free scoop of pet-friendly ice cream. It’s a treat that brings joy to every member of the family, paws included.
So, what makes this giveaway more than just a freebie? Let’s take a deeper look at why this deal is more than worth your time and travel—and how it transforms a regular Sunday into an event of shared joy, flavour, and fun.
Why This Deal Is Worth the Trip
1. It’s More Than Just a Cone – It’s an Experience
The MOIC isn’t your ordinary ice cream parlour. Located at 100 Loewen Road, the iconic pink building stands out in the lush greenery of Dempsey Hill, a fitting backdrop for what is arguably one of the most Instagram-worthy venues in Singapore. Even if you’ve been before, their Dessert Bar offers an open space that’s welcoming and pet-friendly—making it the ideal weekend destination.
On National Ice Cream Day, the venue transforms into a celebration zone. The 12 flavours on offer for this one-day-only giveaway are all signature to MOIC and carefully curated to please a wide range of palates. Think Cotton Candy Bubblegum for those who like something sweet and nostalgic, or Mango Passionfruit Sorbet for those seeking a tropical and dairy-free option. If you enjoy something nutty, the Peanut Butter Banana option is particularly raved about for its rich flavour and creamy finish.
2. Free for Everyone – No Purchase or Ticket Required
One of the best things about this promotion is that it’s entirely free—yes, really. There’s no need to buy anything or book a slot at the Museum’s usual ticketed experience. You simply show up at the Dessert Bar between 10am and 6pm and receive a cone, while stocks last. In a city where good desserts often come with a hefty price tag, this rare freebie stands out as a genuinely generous offering.
3. A Special Treat for Furry Friends
Singaporeans love their pets, and MOIC has smartly tapped into that affection by making this celebration inclusive. Partnering with Nutrivore, they’re offering free scoops of pet-friendly frozen treats to the first 50 dogs that arrive. This isn’t just ice cubes or frozen broth, but gourmet creations made specifically for dogs—nutritionally safe and made with quality ingredients.
All you have to do is follow @nutrivore.sg on Instagram to qualify. It’s a thoughtful touch that encourages local brand support while giving pet owners something fun and wholesome to share with their pups.
4. Great Opportunity for Photos and Family Fun
The Museum of Ice Cream is built for smiles and snapshots. Even if you’re not diving into the full museum experience this time, the Dessert Bar and its outdoor garden area offer loads of opportunities for fun and photogenic moments. Imagine capturing your dog enjoying an ice cream or your child’s delighted expression as they dig into their first bite of cotton candy-flavoured goodness. The setting, complete with pastel hues, neon signs, and whimsical decor, makes this not just a treat for the taste buds but also for the camera roll.
5. Discover Nutrivore’s Pet-Friendly Menu
Aside from the giveaways, this event is also a soft introduction to what Nutrivore has to offer. For pet lovers always on the lookout for quality, all-natural food for their fur babies, Nutrivore’s range of frozen treats, meals, and snacks will be available at the venue. It’s a great chance to speak directly with the team, learn more about their products, and maybe even take something home that your pup will love.
6. A Celebration that Promotes Community and Sharing
This giveaway isn’t just about indulgence—it’s about togetherness. Whether you’re turning up with a group of friends, your family, or just yourself and your dog, it’s a simple way to connect with others who appreciate the little joys of life. It encourages people to pause their routine, take a detour, and do something fun and unexpected, all without spending a cent.
Insider Tips for Enjoying the Event
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Come Early: With only a limited number of scoops available, it’s best to arrive early to avoid disappointment—especially if you’re bringing a dog. Aim for early morning or just after lunch when the heat isn’t too overwhelming.
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Bring a Water Bottle: While the ice cream will help cool you down, staying hydrated is always a good idea, particularly if you plan to enjoy some time outdoors.
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Take Advantage of the Venue: Even if you don’t buy tickets to the full museum experience, the Dessert Bar and exterior areas offer plenty to enjoy, including interactive displays, retail merchandise, and shaded spaces for lounging.
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Explore Dempsey Hill: Make a full outing out of your visit by exploring nearby cafes, nature walks, or art galleries. Dempsey Hill is known for its serene charm and laid-back vibe.
A Day to Celebrate More Than Ice Cream
There’s something undeniably uplifting about National Ice Cream Day—it celebrates joy, indulgence, and the spirit of summer in the most delicious way possible. The Museum of Ice Cream Singapore is capturing all that and more this year, and what they are offering goes far beyond a scoop.
It’s a day out for the whole family—including your four-legged best friend. It’s a chance to discover new flavours, make memories, and enjoy one of life’s simplest pleasures without having to pull out your wallet.
So, mark 20 July 2025 on your calendar, grab your friends or your pup, and head down to the Museum of Ice Cream. It’s rare to find a promotion that feels this genuine—and tastes this good.
Promotional/Event Details:
Date: 20 July 2025
Time: 10:00am – 6:00pm
Venue: Museum of Ice Cream Singapore, 100 Loewen Rd, Singapore 248837
Free Cone Flavours Available: Peanut Butter Banana, Cotton Candy Bubblegum, Mango Passionfruit Sorbet and more
Pet Promotion: First 50 dogs receive a pet-friendly scoop by following @nutrivore.sg on Instagram
More Info: https://www.museumoficecream.com/singapore
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