If one is looking to enjoy a vibrant Japanese food experience without leaving Singapore, there is no better time than now to visit Sushiro. From 2 July to 5 August 2025, Sushiro is bringing the spirit of Japan’s famed summer festivals — known as Natsu Matsuri — right to their tables with an exclusive and limited-time menu. Aptly titled Sushiro Summertime Madness, this seasonal event promises more than just sushi — it delivers a cultural experience through taste, celebrating Japanese summer with authentic street food flavours, creative sushi creations, and refreshing desserts.
This promotion is not just about eating—it’s about savouring the joyful spirit of Japan’s summer tradition. Whether one is a die-hard sushi fan or simply loves trying something new, the Sushiro Natsu Matsuri Festival offers a variety of dishes that cater to different tastes and cravings. Here’s why this deal is worth every dollar and deserves a place on your to-do list this July and August.
Dive into a Festival of Flavours
Let’s begin with the Signature Festival Sushi — the heart of the promotion. Designed to reflect the vibrancy and complexity of traditional Japanese summer street food, these dishes are beautifully plated and full of flavour.
Take, for instance, the Shellfish Platter 5 Ways ($9.90++), a showcase of five different shellfish sushi variations offering that umami richness seafood lovers always crave. For those who enjoy a pop of texture, the Premium Ikura Wrap ($3.90++) is a festive delight with glistening pearls of salmon roe bursting in every bite.
Craving something meatier? The Grilled Eel with Gyudon Beef ($4.90++) combines the earthy sweetness of unagi with the richness of saucy gyudon beef — a brilliant East-meets-East pairing that feels both familiar and indulgent. The Albacore Tuna in Yakiniku Sauce ($2.30++) delivers smoky, savoury notes with every slice, and for those who prefer something light and zesty, the Bonito Tataki with Radish ($2.30++) is seared just right to bring out its natural flavour.
Seafood aficionados will also enjoy the Alaska Kichiji ($3.90++), a premium fish offering that rarely appears on everyday sushi menus — making it a true treat.
Discover Unique Summer Sushi Twists
Sushiro isn’t shy about innovation, and this becomes even clearer when one tries the Aburi Shrimp or Salmon with Cheese and Lettuce ($2.30++), where creamy melted cheese meets smoky seafood and crisp greens. It’s a texture-rich mouthful that’s hard to forget.
For something refreshingly tangy, the Mackerel with Pickled Plum Wrap ($2.30++) balances the richness of fish with the fruity tartness of ume. It’s ideal for those who love the contrast of strong and subtle flavours.
Fusion takes centre stage with the Duck Breast with Peking Duck-Inspired Sauce ($2.90++), a nod to classic Chinese cuisine presented in sushi form. Equally notable is the Sujiro Handroll ($4.90++), filled with salmon roe — crunchy, briny, and absolutely addictive.
Not forgetting festival staples, the Boiled Yanagi Octopus ($2.90++) and Marinated Chanja White Clam Himo ($2.30++) make wonderful one-bite tributes to Japanese fairground snacking. And if you’re craving something creamy, the Mentai Squid ($2.90++) — featuring cod roe with tender squid — hits the mark perfectly.
Beyond Sushi: Snacks, Sides, and Street Food Specials
Sushiro goes all out this season with a curated selection of sides that echo the flavours of a bustling Matsuri night.
The Cold Chawanmushi with Crab and Yuzu or Tomato and Basil ($4.90++) is ideal for hot afternoons, offering a cool, silky egg custard infused with refreshing ingredients. Fans of crispy bites will love the Corn Tempura ($2.90++), sweet and golden — reminiscent of Japanese festival street stalls.
If spice is your thing, the Chilled Soymilk Dandan Ramen ($6.30++) brings a cold but fiery kick, while the Mala Takoyaki ($3.50++) upgrades the traditional octopus ball with spicy Sichuan flavours. Another standout is the Curry Soft Shell Shrimp ($5.00++), a crunchy snack coated in bold Japanese curry spices.
Sweet Endings: Japanese Summer Desserts
A festival isn’t complete without desserts, and Sushiro’s summer sweets selection brings just the right amount of coolness to end the meal on a high note.
The Tsujiri Matcha Mille Crepe Melba ($5.00++) is an elegant dessert with delicate layers and creamy matcha filling — a dream for matcha lovers. Then there’s the classic Tsujiri Matcha Soft Serve ($3.50++), which captures the full-bodied flavour of green tea in a delightfully creamy swirl. For something more decadent, try the Tsujiri Matcha Parfait ($6.50++) — a towering mix of matcha, red bean, and other layered goodness.
Prefer citrusy and light? Go for the Setouchi Lemon and Hokkaido Rare Cheesecake ($4.30++), which balances tart lemon with rich, creamy cheese. It’s the ideal palate cleanser.
Why Should One Visit?
This limited-time promotion is not just a meal — it’s a sensory celebration. From the moment the dishes arrive at the table to the last creamy spoon of dessert, guests are treated to the charm of Japanese street culture, reimagined with Sushiro’s creative finesse.
What makes it even better is the price point — with sushi starting from just $2.30++, it’s easy to enjoy a full variety without overspending. Whether dining solo, with family, or with friends, there’s something joyful about indulging in a menu that is both festive and satisfying.
Food lovers, especially those fond of Japanese cuisine, will find the Natsu Matsuri menu a refreshing deviation from the usual offerings. It’s a great reason to step out of one’s routine and enjoy a mini cultural escape — all without leaving Singapore.
And because the items are available only while stocks last, there’s a sense of exclusivity that adds to the experience. Don’t wait too long — dishes are limited and demand is likely to be high.
So if you’re seeking a foodie adventure that combines quality, creativity, and tradition in one setting, this Sushiro summertime promotion should not be missed. It’s festive. It’s flavourful. And it’s fleeting — which is exactly why you should go.
Promotional/Event Details:
Date: 2 July–5 August 2025
Time: During regular Sushiro opening hours
Venue: All Sushiro Singapore outlets (while stocks last)
More Information: Find Your Nearest Sushiro Outlet
Note: Prices may vary at Sushiro Mandai Wildlife Reserve (Digiro outlet). Limited edition items are subject to availability.
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