Singaporeans love a good bargain, and when it comes to stretching every dollar, supermarket deals are often at the top of the list. From 19 to 22 September 2025, Prime Supermarket is rolling out its highly anticipated WOW Deals Promotion, and it’s one of those short-lived but powerful sale events that shoppers should not ignore. With exclusive discounts on fresh produce, seafood, meat, pantry staples, and even household essentials, this four-day promotion is designed to help households save significantly on everyday necessities.
This sale is not just another run-of-the-mill supermarket promotion. Prime Supermarket has a reputation for tailoring its WOW Deals to cover a wide variety of products, making it a favourite among budget-conscious families, working adults who want to manage their grocery expenses better, and even students who cook for themselves. It’s rare to see promotions that offer such diverse savings across different categories in one shot, so this is definitely worth a closer look.
Why Prime Supermarket WOW Deals Are Worth Your Time
One of the biggest reasons to take advantage of this sale is its timing. Running only from 19 to 22 September 2025, shoppers have just four days to maximise their savings. For households looking to stock up on essentials like oil, sauces, vegetables, fruits, poultry, and seafood, this is the perfect opportunity. Instead of buying items piecemeal at full price, families can plan ahead, buy in bulk, and save significantly.
Another reason is variety. Unlike some promotions that focus on a single product category, Prime’s WOW Deals cover practically everything – from imported fruits like strawberries from Australia to premium seafood like red grouper and vannamei prawns, down to everyday basics like vegetable oil and oyster sauce. This wide selection ensures there’s something for every shopper, whether they’re feeding a big family or just looking for quality produce at fair prices.
For those who love to explore different cuisines, the mix of international products in the deal is also worth highlighting. Imagine getting fresh pumpkins from Malaysia, sweet potatoes from Indonesia, or beech mushrooms from China at a fraction of the usual cost – it makes experimenting in the kitchen much more affordable.
Highlighted Deals That Stand Out
Let’s dive into a few deals that are too good to miss:
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Nabisco Chicken in a Biskit (Original) 212g – 2 for $4.95 (usual price $5.00 each). Perfect for snack lovers who want to save without compromising on taste.
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Prime Choice Vegetable Oil 2L – $5.00 (usual price $6.40). Cooking oil is an everyday essential, and grabbing it at a discount helps reduce kitchen expenses.
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Lee Kum Kee Panda Oyster Sauce + Superior Light Soy Sauce – $4.85 per set (usual price $6.05). A must-have duo for enhancing home-cooked dishes.
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Strawberries (Australia) 250g – $3.45 per punnet (usual price $6.95). Imported fruits at almost half price – a rare treat worth stocking up on.
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Red Grouper – $2.68/100g (usual price $2.89/100g). A premium fish now made more affordable for family dinners.
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Vannamei Prawn – $1.28/100g (usual price $1.99/100g). Great value for seafood lovers who enjoy prawns as part of their meals.
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Primo Chicken Thigh/Whole Leg 300g – Any 2 for $6.95 (usual price $4.55–$4.85 each). A practical choice for those planning multiple meals across the week.
These are just a few highlights, but there are plenty more – from fresh vegetables like pumpkins and yams to household items such as the Xinlin 4-tier Table Cabinet. It shows that the WOW Deals are not only about food but also about everyday essentials that can make home life easier.
How to Redeem These WOW Deals
There’s no complicated sign-up or membership requirement here. To enjoy these prices, shoppers simply need to visit any participating Prime Supermarket outlet in Singapore between 19 and 22 September 2025. Once there, the promotional prices are automatically applied at checkout.
The only catch? These deals are while stocks last, so those who shop early will have the best pick of the lot. For something as attractive as Australian strawberries at half the price, it’s easy to imagine stocks running out fast.
Practical Tips to Make the Most of the WOW Deals
To truly benefit from this promotion, here are a few simple strategies:
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Plan Your Shopping List in Advance
Review the promotion highlights and decide what your household needs most. Essentials like oil, sauces, and poultry are great staples to buy in larger quantities. -
Shop Early
Since stocks are limited, the earlier you visit, the better the chance of securing popular items such as imported fruits or premium seafood. -
Think Long-Term
Many of the items on sale can be stored, frozen, or used over several weeks. Buying in bulk means long-term savings. For instance, prawns and chicken can easily be portioned and stored in the freezer for multiple meals. -
Mix Everyday Needs with Treats
Take advantage of the chance to grab not only essentials but also treats you might not usually buy at full price, like strawberries or sugar plums.
Why This Sale Shouldn’t Be Missed
At the heart of it, the Prime Supermarket WOW Deals are about making everyday living more affordable. With rising costs, promotions like these help shoppers stretch their budgets further without cutting back on quality.
It’s not just about cheap prices; it’s about value. For example, buying Lee Kum Kee sauces at a discount not only saves money but also enhances the flavour of home-cooked meals. Similarly, stocking up on fresh seafood or premium fruits allows families to enjoy variety at their dining tables without spending extravagantly.
Moreover, it’s a sale that truly caters to everyone – whether you’re a parent buying groceries for the week, a student looking for affordable snacks, or someone who enjoys trying out new recipes with fresh produce. With deals spread across so many categories, there’s something for every lifestyle.
In short, this is the kind of event that brings real savings to everyday life, and it’s exactly why Prime Supermarket continues to attract loyal shoppers whenever WOW Deals roll around.
Terms and Conditions
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Valid from 19 to 22 September 2025.
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While stocks last.
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Not applicable at Prime Kiosk.
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Product variants may differ across stores.
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Prices accurate at the time of publication.
Promotional/Event Details:
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Date: 19–22 September 2025
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Time: All operating hours of participating Prime Supermarket outlets
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Venue: Participating Prime Supermarket outlets in Singapore
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