There is something quite nostalgic and comforting about seeing childhood favourites make a comeback in everyday life, especially when it is paired with something as familiar as a good cup of tea. That is exactly what is happening with the latest launch from LiHO TEA, where they have introduced the Playtime Sketches Collection inspired by Disney and Pixar’s Toy Story.
This new release is not just another seasonal drink drop. It is a carefully designed campaign that blends flavour innovation, visual storytelling, and collectible merchandise into one experience. For anyone who enjoys themed café launches or limited-time beverage collaborations in Singapore, this is one of those releases that feels worth paying attention to before it quietly disappears from stores.
At its core, this campaign is about turning a simple tea run into something a little more playful. Instead of just grabbing a regular cup of bubble tea, customers are stepping into a themed experience that celebrates creativity, nostalgia, and personalisation.
A Themed Drink Collection with Personality
The Playtime Sketches Collection introduces two specially crafted beverages, each designed with a distinct flavour profile that caters to different preferences.
The first drink, Aliens Lemon Oooolong, brings together the brightness of lemon with the depth of roasted oolong tea. It is positioned as a refreshing option, especially for those who prefer something lighter and more citrus-forward. The tea base provides a roasted undertone, while the lemon adds a clean, zesty finish that makes it feel crisp and energising. It also carries a Nutri-Grade A rating, which may appeal to those who are more mindful about sugar intake while still wanting a flavoured drink.
The second option, Space Ranger Milkyway, shifts towards a creamier experience. It is a roasted oolong tea latte that leans into a smoother and more comforting profile. The milk softens the roasted notes of the tea, creating a balanced drink that feels more indulgent without being overly heavy. With a Nutri-Grade B rating, it sits slightly richer than the citrus version but still remains within a moderate range for a milk-based tea.
Both drinks reflect LiHO TEA’s continued focus on balancing flavour enjoyment with a more conscious approach to beverage crafting. It is no longer just about sweetness levels and toppings, but also about how drinks fit into different lifestyle preferences.
Small Customisations That Make a Difference
One of the subtle but interesting aspects of this promotion is the ability to customise the drinks further. Customers can opt for an Osmanthus Chew Chew add-on, which introduces a floral sweetness and chewy texture to the beverage.
While it might sound like a small addition, these kinds of toppings often change the entire drinking experience. The floral notes of osmanthus can elevate the roasted tea base, giving it a slightly more fragrant profile that lingers after each sip. It is the kind of detail that regular bubble tea drinkers tend to appreciate when they want something a little different from their usual order.
There is also the option to upsize the drink to a large cup for an additional $1.00. For those who tend to finish their drinks quickly or prefer a more satisfying portion, this is a simple and affordable upgrade.
Collectible Cupsleeves That Add a Surprise Element
Beyond the drinks themselves, one of the biggest attractions of this campaign is the exclusive rotational cupsleeve design. Each beverage from the collection comes with a themed cupsleeve featuring Disney and Pixar’s Toy Story sketches.
What makes it interesting is the rotational element. Instead of a static design, the cupsleeve can be turned to reveal different illustrations, such as character sketches like Chomp-Chomp Rex and other playful designs inspired by the Toy Story universe.
This transforms a simple takeaway cup into something collectible. For fans of themed merchandise, it adds an extra layer of excitement because each purchase feels slightly different depending on the design revealed. It also encourages repeat visits, especially for those who enjoy collecting limited-edition café merchandise.
How to Enjoy the Promotion
The process is straightforward. Customers can visit any participating LiHO TEA outlet across Singapore and place an order for the Playtime Sketches Collection drinks directly at the counter.
For those who prefer convenience, ordering through the LiHO TEA mobile app is also available. This option helps reduce waiting time during peak hours and makes it easier to secure the drinks without queuing.
However, as with most limited-edition collaborations, availability is expected to be subject to stock levels. Once the themed cupsleeves run out, they are unlikely to be restocked, which makes timing an important factor for anyone hoping to collect them.
Why This Campaign Stands Out
Singapore’s bubble tea scene is highly competitive, with new launches appearing almost every week. However, not all campaigns manage to create a sense of experience beyond the drink itself. This is where the Playtime Sketches Collection stands out.
Firstly, it taps into nostalgia in a way that feels natural rather than forced. Toy Story is a franchise that spans generations, so it appeals not just to younger customers but also to adults who grew up with the films.
Secondly, the drinks are not overly gimmicky. Instead of relying on unusual colours or extreme sweetness, they focus on balanced tea profiles with subtle enhancements. This makes them more accessible for regular consumption rather than just novelty purchases.
Finally, the collectible aspect adds value without requiring additional spending beyond the drink itself. The cupsleeve inclusion means every purchase feels slightly more rewarding, especially for those who enjoy themed collectibles.
A Small Seasonal Experience Worth Trying
Promotions like this often come and go quickly, but they tend to leave a lasting impression because of how they blend familiarity with creativity. In this case, it is not just about trying a new drink, but about enjoying a themed moment that ties into childhood memories and simple pleasures.
For anyone who enjoys bubble tea, collectible merchandise, or Disney-Pixar collaborations, this is one of those limited-time releases that feels worth experiencing at least once. Whether it is the refreshing citrus oolong or the creamy tea latte, there is something here that fits different taste preferences.
The key takeaway is simple: this is more than just a drink launch. It is a small, playful experience wrapped inside a cup, and those tend to be the ones people remember long after the promotion ends.
Promotional/Event Details
Date: 18 June 2026 Onwards
Time: During store operating hours (varies by outlet)
Venue: All participating LiHO TEA outlets across Singapore
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