When it comes to comfort food in Singapore, few things hit home quite like a good, hearty bowl of local noodles. Over the years, Singaporeans have grown deeply familiar with their beloved Nasi Lemak from CRAVE – a go-to choice when they want an easy, satisfying meal that doesn’t compromise on flavour. Now, CRAVE is kicking things up a notch with something new and exciting that deserves everyone’s attention.
To celebrate 10 remarkable years of serving up local delights, CRAVE is unveiling an all-new noodle series that’s set to please taste buds and spark memories with every slurp. Beginning 18 June 2025, food lovers across Singapore will be able to dig into CRAVE’s latest additions to their menu – Laksa, Mee Rebus, and Mee Soto – each a nostalgic masterpiece in its own right, now made convenient and accessible through CRAVE outlets islandwide.
Let’s explore why this noodle launch is more than just a new menu rollout – and why it’s something Singaporeans should not miss.
A Taste of Heritage, Reinvented for Today
CRAVE has long been associated with delivering authentic, flavourful meals inspired by local heritage. Their well-loved Nasi Lemak has become synonymous with breakfast, lunch, and even late-night suppers. But now, with the launch of their new noodle series, they are going beyond the classics and offering something equally heart-warming, yet refreshingly different.
Each bowl has been carefully crafted to bring out the robust and traditional flavours that Singaporeans grew up with. The Laksa is creamy and aromatic, infused with rich coconut milk, spices, and topped with ingredients like prawns, egg, taupok, and fishcake. It’s perfect for those craving something indulgent yet familiar.
Then there’s the Mee Rebus – a thick, slightly sweet and savoury gravy that wraps around yellow noodles, garnished with bean sprouts, egg, green chilli, and fried shallots. It’s the kind of dish that takes you straight to the hawker centre but in the comfort and speed of a CRAVE outlet.
For those who prefer something more soothing, the Mee Soto offers a spicy, flavour-packed chicken broth filled with vermicelli, shredded chicken, and a side of begedil. It’s comfort in a bowl – satisfying, light, yet full of that Malay-inspired goodness.
Why It’s Worth Trying
What sets this promotion apart is that it’s not just a one-off limited-time offer or a gimmick to draw crowds. CRAVE has genuinely put thought into expanding their menu to include noodle dishes that hold sentimental value and everyday appeal for many Singaporeans.
Their dedication to preserving the authenticity of these dishes while making them accessible across multiple outlets is a testament to their commitment to quality and relevance. It’s also a clever move – giving loyal fans more options while keeping up with current food trends that favour local comfort food done right.
For many, a trip to CRAVE is a quick escape from a hectic day – a way to reconnect with traditional flavours in a modern setting. The new noodles add even more variety to their already loved menu, which makes it a fantastic reason for both loyal customers and curious first-timers to visit and indulge.
Affordable Local Indulgence
One of the most appealing aspects of CRAVE’s noodle promotion is the affordability. In a time when prices are climbing and dining out can be costly, CRAVE remains a reliable choice for a full, hearty meal that won’t burn a hole in your wallet. The noodle dishes are priced competitively, making them ideal for everyday dining – whether it’s lunch on a workday or a weekend meal with family.
Singaporeans appreciate value, and CRAVE delivers that with generous portions, quality ingredients, and meals that don’t compromise on taste. It’s comfort food with substance – and that’s hard to beat.
Convenient Locations, Faster Satisfaction
CRAVE’s expansion across the island has made them a staple in shopping centres, heartland malls, and business districts. With the addition of these new noodles, anyone craving local flavours doesn’t have to search far – a piping hot bowl is likely just a few minutes away.
Whether grabbing a takeaway before heading home, eating in during a lunch break, or picking something up to share with loved ones, CRAVE offers ease of access and a quick dining solution that doesn’t sacrifice flavour. The new noodle dishes are expected to roll out across multiple outlets, ensuring consistent quality and accessibility across Singapore.
A Celebration Worth Joining
Ten years is a significant milestone for any local brand, especially in the highly competitive F&B scene in Singapore. CRAVE has not only lasted but flourished, thanks to their consistent quality, customer-focused service, and willingness to evolve without losing their roots. This noodle launch is more than a menu expansion – it’s a celebration of what they’ve built over a decade.
By introducing this noodle series, they are inviting everyone to be part of that celebration. It’s a thank-you to their customers, a nod to tradition, and a clear signal that they’re here to keep raising the bar.
Ideal for All Ages and Occasions
Another reason this promotion stands out is how universally appealing it is. Whether someone is introducing their kids to classic Singaporean dishes or looking for a nostalgic meal reminiscent of their own childhood, CRAVE’s new noodle options offer something for everyone.
The dishes are simple, hearty, and easy to enjoy, making them ideal for family meals, solo dining, or casual lunches with colleagues. In an age where many dining experiences are heavily stylised or overly trendy, there’s something comforting about going back to basics – and doing it well.
Final Thoughts: Don’t Miss This
Singapore’s culinary landscape is constantly evolving, but the love for time-tested local flavours never fades. CRAVE has managed to find the sweet spot between tradition and innovation, and the launch of their noodle series is proof.
If someone has enjoyed CRAVE’s Nasi Lemak over the years, there’s every reason to believe that these new dishes will be just as beloved. And for those who’ve yet to try CRAVE, this is the perfect opportunity to discover what makes them such a mainstay in the local food scene.
Head over to the nearest CRAVE outlet from 18 June 2025 onward and be part of this exciting new chapter in their story. Whether it’s Laksa, Mee Rebus, or Mee Soto – or maybe all three – there’s a bowl waiting to warm hearts and fill stomachs.
Promotional/Event Details:
Date: 18 June 2025 Onward
Time: All Day (during outlet operating hours)
Venue: Participating CRAVE outlets across Singapore
More Info: https://crave.com.sg

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