Every household in Singapore knows how important it is to keep the kitchen stocked with fresh fruits, vegetables, and seafood. For many families, shopping for groceries is not just about filling the fridge – it’s about making sure that every dollar stretches as far as it can. That is exactly why NTUC FairPrice has become a trusted name for shoppers across the island. Week after week, they roll out exciting promotions that make everyday essentials more affordable. This week, from 18 to 24 September 2025, their Fresh Buys Weekly Promotion is back, offering shoppers the chance to enjoy significant savings on a wide range of fresh produce and seafood.
If there’s one thing about FairPrice that consistently draws people in, it’s their ability to combine value with quality. Instead of having to make a choice between fresh, nutritious groceries and keeping within budget, customers get both. This week’s Fresh Buys promotion is no exception – it’s a line-up of carefully selected fruits, vegetables, and seafood items, all offered at prices that are hard to resist.
Why This Promotion Matters
Food costs have always been a big part of any family’s budget. For those who cook daily at home, it’s even more crucial to get the best possible deals on ingredients without compromising on freshness. Promotions like these are timely reminders that careful planning and smart shopping can go a long way. With discounts of up to 51%, shoppers are essentially putting money back into their wallets while still enjoying the same quality products that FairPrice is known for.
On top of that, buying fresh produce and seafood during promotional weeks also means one can experiment with a variety of meals without overspending. Think about how a basket of discounted fruits can be turned into lunchbox snacks for children, smoothies for a quick breakfast, or fruit platters for weekend gatherings. Likewise, fresh salmon and mackerel can easily become the star of a wholesome dinner for the family.
Highlights of the Deals
This week’s promotion includes some truly tempting offers across a range of categories:
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Envy New Zealand Apple – 5 for $6.95 (Save $5.05)
Known for their sweetness and crunch, these apples are a perfect snack on the go. -
Korea Singo Pear – 5s, $7.95 (Save $2)
Crisp, juicy, and refreshing, Singo pears are a favourite choice for dessert. -
Driscoll’s Raspberries/Blackberries 125g – 2 for $11.45 (Save $2.55)
Premium berries at a discount, ideal for desserts, yoghurt bowls, or just snacking. -
USA Seedless Grapes – $7.95 (Save $2)
Whether it’s Autumn Crisp, Scarlet Royal, or Sapphire, these grapes are bursting with flavour. -
South Africa Fuji Apple – 5 for $5.15 (Save $4.85)
Sweet and crisp Fuji apples at almost half the usual price – a fantastic buy. -
Pasar Norwegian Salmon Fillet – $3.59/100g (Save $0.40)
A versatile cut that can be pan-fried, grilled, or baked to perfection. -
Pasar Norwegian Salmon (S) – $15.90/kg (Save $11.10)
Whole salmon at this price is a remarkable deal, especially for families who enjoy fish regularly. -
Pasar Spanish Mackerel Steak – $13.90/kg (Save $4.00)
Rich in flavour and omega-3, perfect for a hearty meal.
And that’s only part of the list. From blueberries to pomelos, mandarins to coconuts, there’s something for everyone’s basket this week.
Why Shoppers Shouldn’t Miss Out
Beyond the numbers and discounts, this promotion is about making life a little easier. Shoppers often find themselves juggling between affordability and quality, but with FairPrice’s Fresh Buys, there’s no need to choose. This is especially meaningful for families who plan meals in advance or prefer to cook at home rather than dine out.
Here are some reasons why this week’s Fresh Buys is worth the trip:
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Big Savings for Families
With up to 51% off selected items, households can reduce their weekly grocery bill significantly. Even a small saving on one item, when multiplied across several purchases, adds up quickly. -
Freshness Guaranteed
FairPrice’s reputation for freshness is well known. From fruits flown in from New Zealand and Korea to seafood sourced from Norway and Spain, customers can be confident about the quality. -
Meal Planning Made Simple
Buying in bulk at promotional prices encourages meal planning. Stocking up on apples, pears, and oranges means snacks and desserts are covered for the week. With salmon and mackerel in the freezer, main meals are sorted as well. -
Variety to Suit Every Palate
The deals cover a wide range – sweet fruits for the kids, nutritious greens like organic spinach for health-conscious individuals, and seafood cuts that cater to both simple stir-fries and fancier recipes. -
A Great Reason to Shop In-Store
While online shopping has its conveniences, there’s something satisfying about selecting fruits and vegetables in person. Customers can see, feel, and choose their produce while enjoying the promotional savings.
Practical Information Shoppers Need
The Fresh Buys promotion runs only for one week – from 18 to 24 September 2025. Shoppers should head to participating NTUC FairPrice outlets islandwide to enjoy these deals. Since the promotion is valid while stocks last, it’s best to plan visits earlier in the week to avoid missing out.
A few things to keep in mind:
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The promotion is limited to four units or sets per purchase, unless otherwise specified.
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Prices are accurate as of the time of printing, but stock availability may vary across outlets.
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Traders are not allowed, ensuring that regular shoppers get fair access to the deals.
Final Thoughts
Shopping smart is not about chasing every sale – it’s about knowing which deals actually make a difference to one’s budget and lifestyle. The NTUC FairPrice Fresh Buys Weekly Promotion is one of those deals that truly stand out because it brings essential items – fruits, vegetables, and seafood – within easier reach.
For families, it’s an opportunity to stock up on healthier options without straining the budget. For individuals, it’s a chance to enjoy premium produce and seafood at prices that make sense. And for anyone who loves a good bargain, it’s simply too good to pass up.
So, whether it’s apples from New Zealand, pears from Korea, or salmon from Norway, this week is the perfect time to shop at FairPrice. Not only will shoppers save money, but they’ll also bring home the freshness that makes every meal a little more enjoyable.
Promotional/Event Details:
Date: 18-24 September 2025
Time: During store operating hours
Venue: Participating NTUC FairPrice outlets across Singapore
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