If there’s one thing Singaporeans love besides a good deal, it’s a hearty seafood meal. For those constantly on the lookout for value-packed grocery deals without compromising on freshness, there’s good news this week. Prime Supermarket is reeling in an ocean of savings from 18 to 24 July 2025 with its Frozen Seafood Weekly Promotion, and it’s one offer that’s well worth the dive.
This promotion isn’t just another generic supermarket sale. It’s targeted squarely at those who genuinely enjoy quality seafood – from juicy prawns to tender fish fillets, squid, and other under-the-sea delights. What makes this particular deal worth your attention isn’t just the pricing – though the markdowns are significant – but the overall value, freshness, and variety being offered, all in one convenient place.
Let’s take a closer look at what makes this promotion from Prime Supermarket so enticing and why this is a deal Singapore households shouldn’t let slip away.
The Hook: Freshness Meets Affordability
Frozen seafood often gets a bad reputation for being less fresh, but that’s a misconception that many have learned to overcome. With today’s advancements in freezing technology and quality control, frozen seafood sold at reputable supermarkets like Prime can taste just as good – if not better – than fresh options from wet markets, especially if sourced and preserved properly.
Prime Supermarket has built a name for themselves over the years, especially among families who shop smart. Their month-long frozen seafood promotions have become a regular highlight for many, offering affordability without compromising quality. But what’s especially exciting is their new Weekly Featured Items, which bring added freshness and urgency to the experience.
Each week, different products are spotlighted for deeper discounts – meaning customers have a reason to return and check back frequently. This week’s selection runs from 18 to 24 July 2025, and if previous rounds are anything to go by, stock tends to run out fast.
What’s On the Ice This Week?
Although the full product list may vary from store to store, past promotions have included:
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Frozen Vannamei Prawns (peeled or whole)
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Squid rings
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Frozen salmon fillets
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Premium fish balls
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Mixed seafood packs for hotpots
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Fish fingers and nuggets for kids
Each of these items is typically marked down significantly compared to regular pricing. For example, a 1kg bag of frozen prawns that might normally retail for $17 could be on offer for under $12. Multiply that across an entire basket of seafood and you’re easily saving $15–20 in just one trip.
Why Seafood Deals Matter in Singapore
In a country where grocery bills are a consistent concern – especially for larger households or multi-generational families – opportunities to stock up on staples like seafood are a big win. Frozen seafood offers flexibility, letting people store and portion meals at their convenience.
Seafood is also a nutritional powerhouse. It’s high in protein, rich in Omega-3 fatty acids, and provides essential nutrients like vitamin D, selenium, and B12 – all of which contribute to overall health. For parents looking to feed children balanced meals, seafood dishes like baked salmon, prawn noodles, or even simple stir-fried squid offer both taste and nutrition.
Prime Supermarket’s weekly seafood specials allow families to maintain a diverse menu at home without blowing the budget.
Why Go Now?
Let’s face it – waiting around for the right deal can often mean missing out altogether. The weekly nature of this promotion means once the week is over, so are the specific offers. Stock is also typically limited for the Featured Items of the Week, which means early birds get the freshest catch.
The current promotion runs only from 18 to 24 July 2025, so this is the window to head down and stock up. If you’re planning a weekend family dinner, hosting a get-together, or even just meal-prepping for the week, this is the ideal time to fill up your freezer with quality seafood essentials.
Locations Across Singapore
With Prime Supermarket outlets located across various neighbourhoods – from Sembawang and Ang Mo Kio to Yishun, Bukit Batok, and Jurong West – accessibility is never a concern. Whether you’re shopping at a heartland branch or stopping by after work, their stores are known for being well-stocked and conveniently located.
Not sure where the nearest outlet is? Prime’s Facebook page often lists participating stores and product highlights – you can check out this week’s promo directly here.
Pairing Ideas & Meal Tips
If you’re buying seafood, you may as well start thinking about how to put it to good use. Here are some quick suggestions for stretching those dollars even further:
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Prawns: Great for stir-fries, noodle soups, or even homemade prawn tempura.
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Squid: Perfect for sambal sotong or fried calamari.
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Fish fillets: Try pan-searing with a miso glaze or baking with herbs and lemon.
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Mixed seafood: Excellent in fried rice, stews, or hotpots.
Don’t forget to check their fresh produce section as well. Many Prime Supermarket branches have great bundle deals on vegetables, herbs, and condiments, which can help elevate your meals without additional grocery stops.
Verdict: Well Worth the Visit
At a time when cost of living remains a concern for many Singaporeans, promotions like this one from Prime Supermarket help ease the financial strain. What they’re offering goes beyond a mere discount – it’s about enabling families to shop smarter, eat better, and stretch their weekly budget further.
Whether you’re a seasoned home cook, someone who loves experimenting in the kitchen, or just looking for practical ways to put meals on the table without spending a fortune, this seafood promotion deserves a spot on your shopping calendar.
Make a trip to Prime Supermarket between 18 and 24 July 2025 – because good seafood at great prices doesn’t stay on the shelf for long.
Promotional/Event Details:
Date: 18–24 July 2025
Time: During store operating hours
Venue: All participating Prime Supermarket outlets across Singapore
Source: https://www.facebook.com/story.php?
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