If you are planning a supermarket trip this weekend, it may be worth checking out the latest offers from Prime Supermarket. Their WOW! Deals promotion is running for just four days, from 18 to 21 September 2026, bringing together discounts and special prices across fresh produce, seafood, meat, groceries and household essentials.
For shoppers who regularly keep an eye on their grocery spending, short supermarket promotions like this can be a useful opportunity to stock up on everyday items without paying the usual price. With selected products available at attractive promotional prices, there is a good mix of fresh food for the kitchen as well as household and personal-care essentials.
The promotion is particularly interesting because it covers several parts of a typical shopping list. Whether you are looking for fruit and vegetables for the week, fish and chicken for family meals, coffee for the kitchen cupboard or replacement shaving cartridges, there are several deals to look out for.
Fresh Fruits at Special Prices
Let us start with the fresh produce section, where Prime Supermarket has included several fruits in the WOW! Deals promotion.
The Feng Shui Pear is available at $5.80 for 3, giving shoppers a chance to pick up several pieces of fruit in one go. For those who enjoy having fruit at home for breakfast, snacks or desserts, this could be a convenient addition to the weekly grocery basket.
There is also a promotion on Green/Red Seedless Grapes at $1.29 per 100g. Grapes are easy to serve, require little preparation and can be useful for both everyday snacking and entertaining guests.
Another eye-catching offer is Dragonfruit at $2.75 for 3, while Strawberry 250g is $3.95 per punnet. If strawberries are on your shopping list, the four-day promotion gives you a reason to check the fresh produce section while the offer is available.
Vegetables for Everyday Cooking
The WOW! Deals also include vegetables that can easily find their way into everyday Singaporean meals.
Beijing Cabbage is $1.65 each, while Chye Sim/Kai Lan Shoots 200g are $2.25 for any 2. These are practical choices for shoppers who are preparing meals at home and looking for vegetables to add to soups, stir-fries or other dishes.
One of the advantages of having a promotion spread across different grocery categories is that shoppers do not necessarily need to make a separate trip just to look for discounted items. A normal grocery run can become an opportunity to pick up a few promotional products along the way.
Seafood Deals Worth Checking
For seafood lovers, Prime Supermarket has included several options in the promotion.
Black Pomfret is $1.19 per 100g, while Whole Tenggiri is $1.18 per 100g. There is also Kambong at $1.09 per 100g.
Fresh seafood prices can make a noticeable difference to the overall grocery bill, especially for households that regularly prepare fish at home. These promotional prices may therefore be worth checking if seafood is already part of your meal plan for the coming days.
As always with fresh products, shoppers should remember that availability can vary between locations. The promotion states that products are available while stocks last, so popular seafood offers may not remain available throughout the entire promotional period.
Chicken and Meat Options
The promotion continues into the meat section with several chicken offers.
PRIMO Fresh Chicken Wing 300g is $2.80 per pack, providing an affordable option for meals, snacks or family gatherings. There is also a SUNNYGOLD Chicken Boneless Leg 300g promotion at $4.95 for 2, which could be useful for shoppers who prefer boneless chicken for easier preparation.
For those who are happy to buy frozen products, PERDIGAO Frozen Chicken Drumette 1kg is $3.30 per pack. A 1kg pack can be particularly handy for households that like to keep something in the freezer for a quick meal.
The combination of fresh and frozen chicken offers gives shoppers some flexibility depending on what they need. If you already have a meal plan for the week, it may be worth comparing these offers with your usual grocery choices before heading to the checkout.
Coffee and Everyday Grocery Essentials
The WOW! Deals are not limited to fresh food. Prime Supermarket is also offering selected grocery products, including coffee.
The SUPER 2in1/3in1 Coffee is available at $9.95 for any 2. For regular coffee drinkers, multi-buy offers can be useful because coffee is an item that many households purchase repeatedly.
Instead of buying only one pack during a regular shopping trip, shoppers may want to consider whether purchasing two makes sense for their household. Of course, it is always best to buy according to actual consumption and storage space rather than simply buying more because an offer is available.
A Bigger Saving on Gillette
One of the standout discounts in the promotion is the Gillette ProShield5 Replacement Cartridge 4s, priced at $18.80 per set with a stated 48% discount.
For shoppers who already use the compatible Gillette system, this could be one of the more useful offers in the promotion. Replacement cartridges are not necessarily something people think about every time they visit a supermarket, so seeing them included in a major grocery promotion may be a good reminder to check whether supplies at home are running low.
With the stated discount reaching 48%, this is also the largest percentage saving highlighted in the WOW! Deals list provided for the promotion.
Why Should We Go and Enjoy This Deal?
The biggest reason to check out Prime Supermarket’s WOW! Deals is the limited four-day window. The promotion runs from 18 to 21 September 2026, so shoppers do not have a long period to wait and decide.
Rather than treating this as a reason to buy things unnecessarily, the better approach is to look at the promotion alongside your normal grocery list. Need fruit? Check the pear, grapes, dragonfruit or strawberries. Preparing meals with vegetables? Take a look at the cabbage and leafy greens. Planning fish for dinner? The seafood section has several promotional choices. Running low on coffee or shaving cartridges? Those are included too.
That makes the promotion particularly convenient for people who already need to do their grocery shopping. A good supermarket bargain is much more useful when it fits naturally into something you were going to buy anyway.
It is also worth remembering that the offers are while stocks last, and product availability can differ from one Prime Supermarket location to another. The promotion is not applicable to Prime Kiosk, so shoppers should make sure they visit a participating Prime Supermarket rather than assuming every Prime location is included.
Prices can also change or be updated, so it is sensible to check the actual price and availability in-store before making a purchase.
Overall, Prime Supermarket’s WOW! Deals bring together a broad selection of supermarket essentials for a short promotional period. From fresh fruits and vegetables to seafood, chicken, coffee and personal-care products, there are plenty of categories to browse.
If a grocery trip is already on your weekend schedule, 18 to 21 September 2026 is a useful period to take a closer look at the promotional shelves. With selected items discounted and some multi-buy offers available, a little planning could help make the weekly shopping trip more worthwhile.
Promotional/Event Details:
Date: 18–21 September 2026
Time: During participating Prime Supermarket store operating hours
Venue: Participating Prime Supermarket outlets in Singapore
Promotion: Prime Supermarket WOW! Deals – selected products up to 48% off
Highlights: Fresh produce, seafood, meat, groceries and household/personal-care essentials
Important: Not applicable to Prime Kiosk. Offers are valid while stocks last, and product availability varies by store.
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