If the weekly grocery run is already on the calendar, it is worth taking a closer look at what Prime Supermarket has lined up from 18 to 21 September 2026. The latest Fresh Buy promotion puts selected seafood, vegetables and fruits on promotional prices, giving shoppers a chance to pick up everyday fresh ingredients without spending quite as much.
For households that regularly buy fresh produce, small savings can make a noticeable difference. A lower price on fruit, vegetables or seafood may not sound dramatic when looking at just one item, but when several promotional products go into the same shopping basket, the savings can quickly add up. This is particularly useful for shoppers who are already planning their meals for the weekend or need to restock the kitchen.
The Prime Supermarket Fresh Buy promotion features a selection of products at reduced prices, including Whole Batang, Australian asparagus, Taiwanese Wen Dan Pomelo and Thai seedless guava. One of the highlights is the seedless guava, which is available from just $0.35 per 100g, making it one of the more noticeable value options in this short promotional run.
Fresh Buy: Fresh Ingredients at Lower Prices
One of the easiest ways to make a grocery promotion useful is to look beyond the headline discount and consider how the products fit into everyday meals. Fresh ingredients are things many households need regularly, so promotional pricing can be more practical than buying something simply because it happens to be discounted.
The Whole Batang is offered at $1.86 per 100g, down from the usual price of $2.19 per 100g. Batang is a familiar choice for home cooking and can be prepared in a variety of ways, making it a useful option for shoppers looking to plan a seafood-based meal.
There is also Australian Asparagus 454g, priced at $7.90 per bunch, compared with the usual price of $8.90. Asparagus can be served alongside grilled meats, added to pasta or used in a simple stir-fry, so it can be a convenient vegetable to have at home when planning several different meals.
For fruit lovers, Wen Dan Pomelo from Taiwan is available at $3.95 for two, compared with the usual price of $2.50 each. That gives shoppers another opportunity to stock up on fruit for the household, particularly if pomelo is already part of the family’s usual fruit selection.
Then there is the Seedless Guava from Thailand, priced at just $0.35 per 100g, down from $0.55 per 100g. For shoppers who enjoy having fresh fruit available for snacks, breakfast or after-meal treats, this is an especially interesting price to look out for.
A Good Opportunity for the Weekend Grocery Run
The timing of this promotion is also worth considering. Running from 18 to 21 September 2026, the Fresh Buy offer covers the weekend, giving shoppers several opportunities to visit Prime Supermarket before the promotion ends.
Rather than making a special trip solely because of one discounted product, shoppers can make the promotion work harder by combining the Fresh Buy items with their regular grocery list. For example, someone already planning to buy seafood for dinner could check the Whole Batang price, while a family stocking up on fruit could compare the pomelo and guava offers with what they normally purchase.
This approach can make a supermarket promotion more worthwhile. Instead of buying things simply because they are on offer, shoppers can focus on products they are genuinely likely to use.
Why Should Shoppers Check Out This Deal?
There are several reasons why the Fresh Buy promotion may be worth a look.
First, the promotion focuses on fresh food, rather than products that might sit in the cupboard for months. Seafood, vegetables and fruit are everyday grocery essentials for many households, so discounts on these categories can have a direct impact on the weekly shopping bill.
Second, there is a reasonable variety of products included in the promotion. The selection covers seafood, vegetables and fruit, meaning shoppers with different meal plans may find something useful.
Third, the promotion includes a particularly low entry price. The Seedless Guava starts at $0.35 per 100g, which stands out for anyone looking for an affordable fresh-fruit option.
The offer can also be useful for people who prefer planning meals around what is available at a good price. A supermarket visit can sometimes inspire the week’s menu. A discounted fish could become dinner, while asparagus could be served as a side dish and fresh guava or pomelo could take care of snacks and desserts.
Make the Most of the Short Promotion Period
As with many supermarket promotions, it is important not to wait until the final day if there is a particular product you want. Prime Supermarket states that the Fresh Buy offers are available while stocks last, and product availability can differ between stores.
That means the promotion may look slightly different depending on where shoppers visit. If a particular item is high on the shopping list, checking earlier in the promotion period may be a sensible approach.
The promotion is also not applicable to Prime Kiosk, so shoppers should keep that restriction in mind when planning where to shop.
Prices can also change, and the prices listed for the promotion are correct at the time of publication. For the latest availability and pricing, shoppers should check the information in-store.
A Simple Way to Add Value to the Grocery Basket
Supermarket promotions are most useful when they fit naturally into an existing shopping routine. There is no need to completely change the week’s meal plan just because a product has been discounted. Instead, shoppers can look at the Fresh Buy selection and see whether any of the offers match what they already need.
For seafood fans, the Whole Batang promotion could be worth checking. Those preparing lighter meals or vegetable-based sides may want to consider the Australian asparagus, while fruit shoppers can look towards the Taiwanese Wen Dan Pomelo and Thai seedless guava.
The combination of different fresh categories also makes this promotion interesting for families. One household may be looking for ingredients for a weekend dinner, while another may simply want to replenish the fruit bowl. With several options available, shoppers can pick and choose according to their own needs.
Plan a Visit Before 21 September
With the Fresh Buy promotion ending on 21 September 2026, this is a short window for shoppers who want to take advantage of the promotional prices. It is particularly worth checking out if a regular grocery trip is already planned during these dates.
The best way to approach the promotion is simply to have a shopping list ready, compare the promotional prices with usual spending, and choose the items that genuinely make sense for the household. That way, the savings can become part of a practical grocery trip rather than an excuse for unnecessary spending.
For Singapore shoppers looking for fresh ingredients at more attractive prices, Prime Supermarket’s Fresh Buy promotion offers a timely reason to browse the fresh-food section. From $0.35 per 100g seedless guava to discounted Whole Batang, asparagus and Wen Dan Pomelo, there are several options to consider.
Just remember that the offers run only from 18 to 21 September 2026, are subject to availability, and are valid while stocks last. Product availability varies between stores, and the promotion does not apply to Prime Kiosk. For anyone already due for a grocery run, it could be a good time to see what Fresh Buy deals are available at their nearest participating Prime Supermarket.
Promotional/Event Details:
Date: 18-21 September 2026
Time: During regular Prime Supermarket operating hours
Venue: Participating Prime Supermarket stores in Singapore; not applicable to Prime Kiosk
Promotion: Fresh Buy Weekly Promotion
Highlights: Whole Batang at $1.86/100g, Australian Asparagus 454g at $7.90/bunch, Wen Dan Pomelo at $3.95 for 2, and Thai Seedless Guava at $0.35/100g
Terms: While stocks last. Product availability varies by store. Prices are correct at the time of publication and shoppers should check in-store for updates.
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