There is always something quietly satisfying about discovering a new drink that does not just quench thirst, but also slows down the pace of the day for a moment. That seems to be exactly what the latest release from PlayMade is trying to achieve with its Brown Rice Sencha Series. Launched from 17 June 2026 onwards across participating outlets in Singapore, this new beverage lineup is built around a simple idea: comfort through tradition, delivered in a modern cup.
For many bubble tea fans in Singapore, PlayMade has always been known for its attention to detail, especially when it comes to texture and flavour balance. From handcrafted pearls to carefully brewed tea bases, the brand has consistently focused on quality rather than overly complicated gimmicks. This new Brown Rice Sencha series continues that direction, but introduces something a little more grounded and aromatic than usual—roasted Japanese brown rice blended with sencha green tea.
At first glance, it may sound like a niche combination. However, that is exactly where its charm lies. The roasted rice aroma brings a warm, nutty fragrance that immediately feels familiar, almost like comfort food in liquid form. Paired with the light, grassy freshness of sencha, the result is a drink that feels both calming and refreshing at the same time. It is not overly sweet, not overly rich, and not trying too hard to impress. Instead, it sits in that middle space where many people in Singapore often find themselves looking for something simple yet satisfying.
A closer look at the Brown Rice Sencha concept
The inspiration behind this series seems to be rooted in traditional Japanese tea culture, where roasted rice tea (genmaicha-style influence) is often enjoyed for its soothing and grounding properties. By blending brown rice notes with sencha, PlayMade has created a drink profile that is easy to appreciate even for those who may not usually go for pure green tea beverages.
What makes this launch particularly interesting is how it caters to different preferences without straying too far from its core identity. Instead of offering something completely unfamiliar, the brand has refined a familiar concept and turned it into two distinct drinking experiences.
The first is the Brown Rice Sencha, designed for those who prefer a lighter, more authentic tea profile. It is crisp, mildly earthy, and carries a roasted aroma that lingers gently after each sip. With a Nutri-Grade B rating and 3% sugar content, it also positions itself as a relatively mindful choice for those who are watching their sugar intake but still want something flavourful.
The second option is the Brown Rice Milk Tea, which leans into a creamier and more indulgent direction. The addition of milk softens the roasted tea notes, creating a smoother texture that feels more dessert-like. This version carries a Nutri-Grade C rating with 5% sugar content, making it a more comforting treat for those who enjoy a richer bubble tea experience without going overboard.
Why this series feels different from typical bubble tea releases
In Singapore’s competitive beverage scene, new drinks are launched almost every week. Many of them rely heavily on novelty—whether it is unusual toppings, colourful layers, or seasonal flavours that come and go quickly. The Brown Rice Sencha series, however, feels more intentional and less trend-driven.
Instead of trying to be flashy, it focuses on balance. The roasted rice element gives depth, while the sencha provides freshness. The milk tea variation adds familiarity, while still retaining its Japanese-inspired base. This makes it suitable not just for adventurous drinkers, but also for those who prefer something safe yet refined.
Another point worth noting is how versatile this series can be depending on the time of day. In the afternoon, the plain Brown Rice Sencha works well as a light pick-me-up that does not feel heavy. In the evening, the milk tea version feels more like a winding-down drink, especially after a long workday. That flexibility makes it easy to fit into different lifestyles, which is one of the reasons it is likely to gain steady popularity rather than just short-term hype.
The experience in-store
Ordering the Brown Rice Sencha series is straightforward. Customers can simply head to any participating PlayMade outlet in Singapore and choose between the two variations. One of the familiar strengths of PlayMade remains its customisation options, particularly its signature pearls and toppings.
For those who enjoy texture in their drinks, pairing the Brown Rice Milk Tea with pearls adds an extra layer of chewiness that contrasts nicely with the smoothness of the tea. On the other hand, keeping the Brown Rice Sencha pure allows the roasted tea aroma to remain the main highlight.
The preparation process also reflects the brand’s usual consistency. Drinks are made fresh upon order, ensuring that the tea aroma is preserved at its peak. This attention to detail helps maintain a more authentic tea experience, which is often missing in mass-produced beverages.
Why this is worth trying
There is a growing trend in Singapore towards drinks that feel less sugary and more ingredient-focused. Many consumers are beginning to appreciate flavours that are subtle, layered, and less artificial. The Brown Rice Sencha series fits neatly into this shift.
What makes it worth trying is not just the novelty of brown rice tea, but the overall balance it achieves. It is rare to find a drink that feels both comforting and refreshing at the same time without relying heavily on sweetness. This series manages to do exactly that.
It also appeals to a wide range of preferences. Tea lovers will appreciate the sencha base, while milk tea fans can enjoy the creamier version. Even those who are not typically drawn to green tea may find the roasted rice aroma surprisingly approachable.
In a fast-paced city like Singapore, where people are constantly moving between work, travel, and social commitments, having a drink that encourages a short pause can make a difference. This series is not just about flavour—it is about creating a small moment of calm in the middle of the day.
Final thoughts
The Brown Rice Sencha series from PlayMade is not trying to reinvent bubble tea. Instead, it refines a familiar concept and presents it in a more thoughtful, tea-focused way. With its combination of roasted rice aroma, sencha green tea, and optional milk tea variation, it offers something that feels both grounded and refreshing.
For those looking for a new drink to try without stepping too far out of their comfort zone, this launch is worth a visit. Whether choosing the lighter sencha or the creamier milk tea, it delivers a consistent experience that feels both intentional and easy to enjoy.
Sometimes, the best new releases are not the loudest ones, but the ones that quietly fit into everyday routines. This series seems to fall into that category, making it a simple but meaningful addition to Singapore’s ever-growing beverage scene.
Promotional/Event Details
Date: 17 June 2026 onwards
Time: Available during outlet operating hours (varies by location)
Venue: All participating PlayMade outlets in Singapore
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