Singapore’s bustling café culture continues to thrive, and there’s a little something new that’s likely to make one’s next caffeine run even more rewarding. If there’s a brand that blends affordability, consistency, and innovation in the local coffee scene, it’s certainly ZUS Coffee. With their firm stance that great coffee should be a necessity, not a luxury, ZUS Coffee Singapore is giving their loyal fans – and even the casual coffee seekers – a reason to smile.
From 16 June to 13 July 2025, they are running an endearing little promotion that goes beyond just caffeine. With a minimum spend of $15 on handcrafted drinks, customers will receive a free ZUS BUDDY keychain plushie. But here’s the fun part – the design is a mystery, adding a little surprise to your daily drink ritual.
Now, let’s unpack why this deal isn’t just another coffee promotion, but something worth checking out – especially for coffee lovers, collectors, or those who enjoy a little dose of fun during their daily routine.
What Is the ZUS BUDDY Plushie Promotion?
ZUS Coffee has launched a limited-time giveaway where anyone who spends at least $15 on handcrafted drinks, either by walk-in or pick-up through the ZUS app, will receive a randomly selected keychain plushie, referred to as the “ZUS Buddy.”
These plushies are soft, compact, and designed to be carried around effortlessly – whether attached to your bag, keys, or simply placed on your desk for a touch of whimsy. Each ZUS Buddy comes boxed like a collectible, making the unboxing a part of the experience. The element of surprise adds that gacha-like fun – who will one receive this time?
Whether someone is a fan of cute merchandise, enjoys collecting limited-edition items, or simply wants something tangible to brighten their day, this campaign adds emotional value to each cup.
Why It’s Worth a Visit
1. Coffee That Doesn’t Break the Bank
ZUS Coffee has positioned itself as a brand offering top-notch beverages at competitive prices. Unlike many cafés in town that serve decent coffee at a premium, ZUS brings specialty coffee within reach of the average consumer. This makes the $15 spend threshold easy to hit, especially if one’s grabbing a couple of drinks or buying for a friend.
2. The Joy of Collecting
Let’s face it – many Singaporeans love to collect exclusive or limited-edition merchandise. It’s part of the fun, whether it’s from fast-food chains, game stores, or lifestyle cafés. The ZUS Buddy plushie taps into that same collector’s spirit. The fact that the plushie is randomised only deepens the intrigue.
Those who frequent ZUS Coffee regularly will probably end up collecting more than one, and the plushie becomes a talking point. It’s also a sweet gesture for gifting – a small, adorable plush attached to a thoughtful drink order.
3. Convenience in Pick-Up Options
The promotion is applicable for walk-in orders or pick-up via the ZUS App. This flexibility is ideal for those in a rush or who prefer to minimise waiting time. With more people relying on quick coffee runs during lunch or just before work, this deal adds value without complicating their routine.
4. Not Just a Drink – It’s a Moment of Comfort
ZUS calls their coffee a necessity, not a luxury, and this campaign cleverly reinforces that. While many people grab coffee out of need – a caffeine boost to power through meetings or study marathons – the ZUS Buddy plushie softens that experience. It becomes more than a transactional moment. There’s a bit of warmth and novelty included with every $15 order.
5. A Fun Way to Encourage In-Store Visits
In a world increasingly leaning towards food delivery and digital convenience, this campaign encourages footfall and direct engagement with the brand. By offering the deal to walk-in and pick-up customers only, ZUS fosters a little extra interaction, which is great for community-building and brand familiarity.
Who Shouldn’t Miss This?
-
Students needing a little comfort plushie for the study table or backpack.
-
Office workers making daily coffee runs – now they get a little gift alongside their regular brew.
-
Collectors of lifestyle or café-themed merchandise.
-
Parents who want to surprise their kids with something cute on the side.
-
Coffee fans who enjoy getting something more than just their drink.
If you’ve got friends who love anything adorable or delight in mystery boxes and blind-bag toys, this is the kind of campaign they’d appreciate.
Small Touches Make Big Differences
Campaigns like this highlight the changing nature of café marketing. Today, it’s no longer enough to just serve a good drink. Experiences, shareable moments, and collectables are becoming part of the broader appeal. ZUS Coffee understands this cultural trend well and has brought in an idea that isn’t just smart for sales but also builds brand attachment.
It’s heartening to see local or regional brands invest in building such customer engagement, especially without charging more. Promotions like these do not push unnecessary spending. Instead, they add a thoughtful token of appreciation to regular behaviour.
So if one finds themselves craving a handcrafted latte, matcha, or iced chocolate sometime between mid-June and early July, make it a point to walk into a ZUS outlet or order through their app for pick-up. The plushie might just make someone’s day.
And who knows – it could become a desk companion, travel buddy, or a piece of a growing collection.
For full terms and conditions, check their Facebook page here:
https://www.facebook.com/61564877385707/posts
Promotional/Event Details:
Date: 16 June–13 July 2025
Time: Daily during operational hours
Venue: All participating ZUS Coffee Singapore outlets (for walk-in and pick-up orders via ZUS App)
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.