Seafood lovers in Singapore have another reason to head to the supermarket this week, as NTUC FairPrice has launched its latest The Sea’s Finest Selection Promotion, bringing generous savings of up to 50% off a wide range of premium seafood. Running from 16 July to 22 July 2026, this limited-time promotion is the perfect opportunity for families, home cooks and seafood enthusiasts to stock up on quality ingredients without stretching the household budget.
Seafood is often considered one of the more expensive food categories when grocery shopping. Whether it is succulent king crab, sweet Boston lobster, tender scallops or flavourful unagi, these premium ingredients usually come with premium prices. During this promotion, however, shoppers can enjoy remarkable discounts on many popular seafood products, making it much easier to prepare restaurant-style meals from the comfort of home.
With food prices continuing to be something many households pay close attention to, promotions like this can make a noticeable difference to the weekly grocery bill. Instead of dining out and paying considerably more for seafood dishes, shoppers can create impressive meals at home while enjoying excellent value for money.
One of the biggest highlights of this promotion is the impressive selection of premium crab and lobster products. Seafood lovers who have always wanted to enjoy snow crab at home will appreciate the attractive deal on the FUKUYAMA Cooked Snow Crab Portions (250g), now available for just $10.95 per pack, representing a massive 50% saving. It is difficult to find premium snow crab at such a competitive price, making this one of the standout bargains during the campaign.
Those who enjoy bold flavours should also keep an eye out for the BOXING Frozen Xuyi Thirteen Spice Crayfish Spicy (1.4kg). Reduced to $13.95 per pack, shoppers save 46%, making it an excellent choice for anyone planning a seafood gathering or weekend dinner with family and friends. Simply heat and serve for a satisfying meal packed with authentic spicy flavours.
Lobster is another luxurious ingredient that often appears only during special occasions, but this promotion changes that. The MERMAID Whole Boston Lobster – Cooked (350g) is now available at $16.95 per pack, offering a generous 36% discount. Since it comes pre-cooked, preparation is straightforward, making it suitable even for busy households looking to enjoy something special without spending hours in the kitchen.
Another premium option worth considering is the SEACO Frozen Cooked King Crab (200g), now selling for $18.95 per pack, giving shoppers 34% savings. King crab is well known for its sweet meat and impressive presentation, making it ideal for celebrations, family meals or weekend indulgence.
Those who enjoy cooking Chinese-style seafood dishes should also consider the DINGDONGDI Frozen Crab Meat & Roe (90g), priced at just $6.95 per pack after a 29% discount. It can easily be incorporated into fried rice, noodles, soups or steamed egg dishes for an extra burst of seafood flavour.
Besides premium shellfish, FairPrice has also included plenty of everyday seafood favourites in this week’s promotion. These products are perfect for keeping the freezer stocked with convenient meal options for the coming weeks.
The OCEAN FRESH DELITE Frozen Bay Scallops (350g) stands out as another excellent buy. Now selling at only $6.50 per pack, shoppers enjoy an impressive 49% saving. Bay scallops are incredibly versatile and can be used in stir-fries, creamy pasta dishes, soups or simply pan-seared with garlic butter for a quick and delicious dinner.
Japanese cuisine fans will certainly appreciate the attractive offer on the OKEANOSS Unagi Kabayaki (200g). This FairPrice Exclusive is now priced at $9.95, offering 39% savings. Whether served over steamed rice for a homemade unagi don or added to sushi rolls, this ready-to-eat product provides excellent convenience while delivering authentic Japanese flavours.
For those planning larger family meals, the OCEAN FRESH DELITE Frozen US Scallops (700g) is another worthwhile purchase. Reduced to $36.95 per pack, shoppers save 35%, making premium scallops much more affordable than usual.
Families looking for economical meal solutions should also take advantage of the OCEAN FRESH DELITE Frozen Sutchi Cube (500g) promotion, where shoppers can purchase 2 packs for only $7.95, representing 27% savings. Sutchi fish cubes are easy to prepare and work wonderfully in soups, curries, fish porridge or crispy fried dishes.
Rounding off the seafood selection is the SEACO Braised Abalone (160g), another FairPrice Exclusive available for $10.25 per pack, offering 20% savings. Abalone is often associated with festive occasions, but this promotion makes it much easier to enjoy throughout the year without paying premium festive prices.
One of the reasons this promotion is especially attractive is the balance between premium luxury seafood and everyday essentials. Whether shoppers are planning an elaborate seafood feast, preparing meals for the family or simply topping up freezer supplies, there are products suitable for different budgets and cooking styles.
Shopping during promotional periods also allows families to stretch their grocery budget further. Buying discounted frozen seafood means meals can be prepared over several weeks, reducing the need for last-minute grocery shopping while ensuring quality ingredients are always available at home.
Another advantage is the convenience offered by many of these products. Several items come fully cooked or partially prepared, reducing cooking time significantly. Busy working adults can enjoy restaurant-quality seafood dinners without complicated preparation or expensive restaurant bills.
For anyone planning weekend gatherings, family dinners or celebrations, this promotion arrives at an ideal time. Premium seafood often becomes the centrepiece of memorable meals, and purchasing these ingredients during promotional periods helps reduce overall entertaining costs while still impressing guests.
As with most supermarket promotions, shoppers are encouraged to visit early. Popular products, particularly heavily discounted premium seafood such as snow crab, lobster and scallops, tend to sell out quickly once bargain hunters begin stocking up. Since all products are available while stocks last, visiting NTUC FairPrice earlier during the promotional period increases the chances of securing the best selections.
It is also worth planning a shopping list before visiting the store. Combining premium seafood with vegetables, pasta, rice or other pantry essentials allows shoppers to create multiple delicious meals while maximising savings throughout the week.
Overall, NTUC FairPrice’s The Sea’s Finest Selection Promotion delivers excellent value for anyone looking to enjoy premium seafood without paying premium prices. Discounts reaching as high as 50% are not something seafood lovers see every week, making this promotion well worth taking advantage of before it ends.
Whether shoppers are craving king crab, snow crab, lobster, scallops, unagi or convenient frozen fish products, this limited-time event provides an excellent opportunity to enjoy quality seafood while keeping grocery expenses under control. If seafood has been on the menu lately, this is certainly one promotion that deserves a place on the shopping calendar before the offers disappear.
Promotional/Event Details
Promotion: NTUC FairPrice – The Sea’s Finest Selection Seafood Promotion
Promotion Period: 16 July – 22 July 2026
Time: During normal operating hours of participating NTUC FairPrice supermarkets
Venue: Participating NTUC FairPrice supermarkets across Singapore
Highlights:
- Up to 50% OFF selected premium seafood
- Snow Crab Portions from $10.95
- Boston Lobster from $16.95
- Bay Scallops from $6.50
- Unagi Kabayaki from $9.95
- Sutchi Cube 2 for $7.95
- While stocks last
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