Parents, parents-to-be, and anyone planning ahead for the little ones, mark your calendars because FairPrice Xtra’s much-loved Mummy’s Market is making a grand return. From 16 to 18 January 2026, Singapore Expo Hall 5’s Milk & Diapers Pavilion will transform into a treasure trove of baby bargains, exclusive freebies, and practical parenting essentials – an event that promises both savings and surprises for every family.
If you’ve ever attended Mummy’s Market before, you’ll know that this isn’t just another baby fair. It’s a carefully curated shopping experience designed to make parents’ lives easier, helping them stock up on essential items while enjoying perks that simply aren’t available at regular stores. For new parents, or those who prefer planning ahead, this is an event that delivers real value, both in price and in thoughtful gifts.
Why Arriving Early Pays Off
The first thing to remember about Mummy’s Market is that it’s for three days only, and the best deals often go quickly. By showing up early, shoppers get first pick of the event-exclusive offers and free gifts. It’s not just about getting a discount; it’s about accessing products and freebies that have been handpicked to support early childhood development and daily parenting routines.
Take, for example, the Drypers diaper promotion. With a qualifying purchase, parents can redeem a wooden musical instruments set valued at $49.90. It’s more than just a gimmick – the instruments encourage sensory play and early motor skills development, combining practicality with fun. Similarly, purchasing Merries diapers unlocks a mini baby sofa worth $39.90, providing comfortable seating for toddlers and offering a small, thoughtful addition to everyday life.
For slightly larger splurges, Abbott purchases qualify for a classic 4-in-1 tricycle valued at $199. This isn’t merely a toy; it’s a ride-on that grows with the child, offering multiple stages of play and learning. Parents can feel confident that the investment is worthwhile, as it will remain useful through different stages of development.
For those focused on organisation and practical parenting tools, a Friso spend of $320 or more comes with a storage push cart valued at $139. Part play item, part organiser, it encourages movement and play while keeping toys and essentials neatly arranged – a thoughtful gift for both parent and child.
Even more exciting are the Enfagrow and Enfamama offers. Depending on spending thresholds, parents can choose between a $30 FairPrice voucher or a Micro Junior luggage scooter worth $249. Whether it’s a little treat for themselves or a practical reward for their child, these redemption choices make the purchase feel rewarding on multiple levels.
NAN buyers aren’t left out either. With qualifying purchases, shoppers can select either a Classic World kitchen walker or a 6-piece Tefal cookware set, providing a combination of play, practical home tools, or both. And for those looking for small indulgences, Kinohimitsu Bird’s Nest (8s × 75g) is available at $9.90, allowing parents to snag nutritional benefits for less.
Technology-minded parents will also appreciate exclusive Expo prices on TP-Link Baby Cam Series. By purchasing milk or diapers at the fair, parents can access discounted baby monitors and cameras – an opportunity that combines practicality with peace of mind.
A Smart Time to Stock Up
Parents know that milk, diapers, and daily baby essentials are recurring expenses that can quickly add up. Mummy’s Market offers a unique chance to buy in bulk at exclusive prices, reducing long-term spending while ensuring families are prepared for the months ahead. This is particularly beneficial for households managing newborns or toddlers, where planning ahead can make a significant difference in both convenience and cost.
Beyond the savings, the event also offers free gifts and limited-time incentives that create added value. For example, certain purchases at the fair qualify for free home delivery, easing the burden of carrying bulk items home. Additionally, the venue accepts CDC Vouchers, SG60 Vouchers, and FairPrice app payments, making transactions smoother and more flexible for a wide range of shoppers.
Missed the Fair? Don’t Worry
Even if attendees cannot make it to the Singapore Expo dates, FairPrice Xtra stores will continue to offer baby and mummy deals from 22 January to 2 February 2026. However, the biggest freebies, widest selection, and most worthwhile deals are reserved exclusively for the Expo event. For families looking for maximum value, early arrival during the 16–18 January window is the way to go.
Why This Event Is Worth Your Time
Mummy’s Market is more than just a shopping fair – it’s a curated experience designed to support parents and families. By combining bulk-friendly pricing, exclusive free gifts, and practical items that genuinely make life easier, the event offers both financial and lifestyle benefits. From sensory toys that aid child development to organisational tools that simplify household management, there’s a thoughtful reason behind almost every item.
Additionally, the atmosphere at the Expo is ideal for family engagement. Parents can explore products, gather expert advice, and discover new brands all in one location. This kind of experience is difficult to replicate online or in standard retail settings, where promotions tend to be limited in scope or tied to digital coupons. By attending Mummy’s Market, families gain access to both exclusive items and in-person insights that can guide their purchasing decisions throughout the year.
Ultimately, Mummy’s Market helps parents shop smarter, save more, and give their children tools and experiences that contribute to growth and development. With exclusive offers on trusted brands like Drypers, Merries, Abbott, Friso, Enfagrow, Enfamama, and NAN, families can rest assured that the products are both high-quality and relevant.
For first-time visitors, the fair provides a convenient opportunity to explore a range of products in one place. For seasoned attendees, it’s a chance to restock favourite brands and take advantage of rare, event-only perks. Either way, families leave feeling satisfied, having balanced practicality with savings.
In short, Mummy’s Market is where smart parenting meets smart shopping. Whether stocking up for a newborn, managing growing toddlers, or simply taking advantage of bulk pricing, the event is designed to make parents’ lives easier while delivering real value for money.
For full details on participating brands, offers, and redemption mechanics, parents can check out the official FairPrice Xtra Mummy’s Market page:
https://www.fairprice.com.sg/events/xtra/mummys_market
Promotional/Event Details:
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Date: 16 – 18 January 2026
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Time: 10:00am – 9:00pm (typical FairPrice Xtra Expo hours, confirm on official site)
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Venue: Singapore Expo Hall 5 – Milk & Diapers Pavilion
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Free gifts available while stocks last; selected purchases enjoy free home delivery with minimum spend. CDC Vouchers, SG60 Vouchers, and FairPrice app payments accepted.
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