If you are a POP MART collector, a fan of HACIPUPU, or simply looking for something fun to do during Singapore’s Grand Prix season, there is a new collaboration worth checking out. Shell Singapore and POP MART have joined forces for the HACIPUPU Little Racer’s Great Adventure, bringing a racing-themed collection, specially decorated Shell stations and a stamp-collecting trail across Singapore.

Starting from 15 September 2026, the campaign gives fans more than just another opportunity to pick up limited-edition collectibles. It turns several Shell stations into HACIPUPU-themed pit stops, giving collectors a reason to explore different parts of Singapore while working towards exclusive rewards.

The collaboration is also notable because it marks POP MART’s first partnership with an energy brand. At the heart of the campaign is “HACIPUPU: The Little Racer”, a special concept developed through the collaboration between Shell, POP MART and HACIPUPU artists Agee and Yep.

For anyone who enjoys collecting character merchandise, the combination of limited-edition designs and a physical stamp hunt makes this promotion particularly interesting.

Get Shell x HACIPUPU Merchandise from $24.90

The main attraction is, naturally, the exclusive Shell x HACIPUPU merchandise.

The collection includes four plush charm designs, each giving HACIPUPU a different racing-inspired personality. Fans can look out for Red Dot Racer, Zippy Ellie, Zoom Zoom Panda and Coco on Wheels.

Among the designs, Red Dot Racer should be particularly interesting to collectors in Singapore. The character incorporates local elements such as the Merlion and Marina Bay skyline, bringing a distinctly Singaporean touch to the HACIPUPU racing theme.

With prices starting from $24.90, the merchandise offers collectors an opportunity to add something different to their POP MART collection. The limited-edition nature of the collaboration may also make these pieces appealing to fans who prefer collecting special releases connected to particular events or partnerships.

As with most limited promotional merchandise, availability is not unlimited. The collection is available while stocks last, so collectors who have their eye on a particular design may want to check the participating locations sooner rather than later.

The Collection Comes With a Four-Station Adventure

What makes this campaign more than a standard merchandise promotion is the stamp hunt.

Fans can redeem a special Shell x HACIPUPU postcard through the Shell GO+ app. Once they have the postcard, the next part of the adventure is to visit four participating Shell stations around Singapore.

Each station has been given its own HACIPUPU identity, complete with a different character persona, exclusive stamp, story and photo opportunity. Instead of visiting one location and finishing the promotion, collectors can turn the campaign into a small road trip around Singapore.

The four participating stations are Shell Sengkang, featuring The Navigator; Shell Tampines Avenue 2, featuring The Wanderer; Shell Choa Chu Kang, featuring The Adventurer; and Shell Boon Lay, featuring The Dreamer.

For fans who enjoy taking photographs with character displays or themed installations, these stations provide additional opportunities to capture memories along the way.

It is also a nice way to make the collecting experience more interactive. Rather than simply purchasing merchandise, participants can follow the trail, collect each stamp and gradually complete the postcard.

Complete All Four Stamps for Extra Rewards

The goal is to collect all four stamps. Once the four-station trail is completed, the stamps reveal a hidden image on the postcard.

But there is more waiting at the end of the trail.

Participants who successfully collect all four stamps can receive one HACIPUPU Little Racer car scent and one HACIPUPU Little Racer magnetic car sticker. Completing the trail also provides one chance to enter the Grand Draw through Shell GO+.

There is another thoughtful detail included with the postcard. A perforated section carries one of four encouraging messages. It can be torn off and shared with someone special, adding a small personal element to what is otherwise a collector-focused activity.

The rewards also mean that visitors do not have to rely solely on the merchandise to get something out of the campaign. The stamp hunt itself has its own collection and completion rewards.

There Is Also a Chance to Win the Full Collection

Collectors who enjoy competitions will have another reason to complete the trail.

Participants who finish the four-station journey will have a chance to win a limited-edition Shell x HACIPUPU game set containing the full merchandise collection.

Additional Grand Draw chances can also be earned through a social media activity. Fans can take a photograph with HACIPUPU at any participating station, share the photo on Facebook or Instagram, tag @shell_singapore and include #ShellxHACIPUPU.

This gives fans another way to participate after visiting one of the themed stations. Those who already enjoy sharing their collectibles, event visits and character photographs on social media may find this part of the campaign particularly easy to join.

Of course, participants should check the official campaign terms carefully before taking part, as qualifying requirements and other conditions apply.

Why Should You Go and Enjoy This Deal?

For POP MART and HACIPUPU fans, the most obvious reason is the opportunity to pick up limited-edition merchandise that cannot simply be treated as an everyday character release. The racing theme also fits naturally with the atmosphere surrounding Singapore’s Grand Prix season.

However, the four-station experience is arguably what makes this promotion more interesting.

Instead of making a single shopping trip, fans can turn the campaign into a weekend activity with friends or family. The four Shell stations are located in different parts of Singapore, so the stamp hunt can become a simple challenge to complete together.

It could also be a fun activity for collectors who enjoy documenting their trips. Each station has a different HACIPUPU persona and photo opportunity, giving participants something new to discover at every stop.

There is also the possibility of receiving free completion rewards and gaining a chance in the Grand Draw after completing the trail. That gives the promotion additional value beyond the initial merchandise purchase.

For those who are already planning to travel around Singapore during the Grand Prix period, adding the HACIPUPU stations to an existing itinerary could be an easy way to combine sightseeing, collecting and a little bit of fun.

Most importantly, this is a limited-edition campaign. Once the merchandise runs out, fans may not have another opportunity to purchase these particular Shell x POP MART HACIPUPU designs through the promotion. That makes checking the collection early worthwhile, especially for anyone hoping to find a favourite character.

Plan the HACIPUPU Little Racer Trail

The Shell x HACIPUPU Little Racer’s Great Adventure begins on 15 September 2026 onwards in Singapore. Before heading out, participants should use the Shell GO+ app to check the relevant campaign information and postcard redemption details.

It is also worth checking the latest terms and conditions, qualifying-spend requirements and merchandise availability before making a trip. Promotional items are limited and are available while stocks last.

For full campaign information, visit Shell Singapore’s HACIPUPU campaign page.

Whether the goal is to collect all four stamps, hunt down a particular plush charm, take photographs at the themed stations or simply experience something different during Singapore’s Grand Prix season, the campaign gives HACIPUPU fans plenty of reasons to make a few pit stops around the island.

Promotional/Event Details:

Date: 15 September 2026 onwards

Time: While stocks last; check the Shell GO+ app and official campaign information for applicable redemption and participating-station details

Venue: Shell Sengkang — The Navigator; Shell Tampines Avenue 2 — The Wanderer; Shell Choa Chu Kang — The Adventurer; Shell Boon Lay — The Dreamer

Promotion: Shell Singapore x POP MART HACIPUPU Little Racer’s Great Adventure

Merchandise: Shell x HACIPUPU Little Racer plush charms from $24.90, featuring Red Dot Racer, Zippy Ellie, Zoom Zoom Panda and Coco on Wheels

Stamp Hunt Rewards: One HACIPUPU Little Racer car scent, one magnetic car sticker and one Grand Draw chance after completing the four-station trail

Grand Draw: Chance to win a limited-edition Shell x HACIPUPU game set containing the full merchandise collection

Official Information: https://www.shell.com.sg/hacipupu