As Singapore celebrates its 60th year of independence, a number of meaningful initiatives are being rolled out to honour the generations who laid the foundation for the nation’s growth and resilience. Among them is Eu Yan Sang Singapore’s heartfelt tribute to the Pioneer and Merdeka Generation cardholders – those who have contributed immensely to the country’s development and are now being recognised not just in words, but through genuine, tangible rewards.
From 15 May to 9 August 2025, Eu Yan Sang is inviting eligible customers to enjoy an additional 3% discount on top of existing storewide promotions and Eu Rewards member benefits. This special offer, created exclusively in conjunction with SG60 celebrations, is more than just a sales event. It is a gesture of deep appreciation for a lifetime of service, and an opportunity for older Singaporeans to invest in their health and well-being at an even more affordable rate.
Let’s take a closer look at why this campaign is worth highlighting – and more importantly, why members of the Pioneer and Merdeka Generations should make the most of it.
A Trusted Name in Health and Wellness
Eu Yan Sang has long been a household name in Singapore, known for its commitment to Traditional Chinese Medicine (TCM) and holistic wellness. With over 140 years of experience and a reputation for quality, safety, and efficacy, they have become a go-to source for many Singaporeans seeking health remedies that blend traditional wisdom with modern science.
Whether it’s herbal remedies, bird’s nest, supplements, or wellness tonics, Eu Yan Sang’s products are carefully curated to meet the needs of those seeking to maintain or enhance their health, especially in their later years. So when they launch a campaign designed around supporting healthy ageing, it’s not just a commercial strategy – it’s a commitment to community care.
What’s on Offer: Beyond the Typical Sale
For this SG60 initiative, Eu Yan Sang is offering Pioneer and Merdeka Generation cardholders an additional 3% discount on all items – and that’s on top of any existing promotions or membership deals they already qualify for.
That means if a product is already marked down, or if a Eu Rewards member is entitled to a promotional rate, the cardholder gets a further 3% shaved off their final bill. In essence, this stacks the savings in a way that truly respects and values these customers’ contributions.
While the 3% may seem modest at first glance, it adds up significantly when shopping for premium wellness products – which often come with higher price tags due to their natural, carefully-sourced ingredients. Over time, this added discount can mean real savings on essential health items.
Note: This offer excludes purchases made at Changi Airport stores.
Exclusive SG60 Product Line-up for Healthy Ageing
More than just a blanket storewide discount, Eu Yan Sang is also offering exclusive product offers specially curated to support the health needs of older adults.
These selected best-sellers focus on key areas such as:
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Brain health: Formulas and tonics that promote memory function and cognitive performance, helping individuals stay mentally sharp.
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Vitality and energy: Supplements aimed at reducing fatigue and improving stamina, perfect for maintaining an active lifestyle during retirement years.
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Immune resilience: Products designed to strengthen immunity and protect against common illnesses, which is especially important as we age.
By focusing on these core elements of wellness, Eu Yan Sang is not just providing a discount, but also guiding the older generation towards smarter health choices. This thoughtful curation is a way of helping them enjoy life more fully – with energy, clarity, and resilience.
Why Should They Go for This Deal?
If one is part of the Pioneer or Merdeka Generation, this is a deal that should not be overlooked. Here’s why:
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Extra Savings on Essential Items
Health and wellness products can be a significant expense, especially for older individuals managing chronic conditions or simply aiming to stay healthy. With the added 3% discount layered over existing promotions, cardholders can truly maximise their purchasing power. -
Premium Quality Products
Eu Yan Sang’s name carries trust and consistency. Their products are tested and regulated, offering peace of mind for those who care about quality and safety. This is particularly important for older customers who may be on medication or managing delicate health conditions. -
Support for Healthy Ageing
The exclusive SG60 product selections are more than just best-sellers; they are purposefully chosen to aid common ageing concerns. This gives shoppers confidence that what they are buying is tailored for their needs, not just generic supplements. -
Meaningful Recognition
Beyond the discounts and offers, this campaign is a symbol of respect and gratitude. In a society where generational contributions should never be taken for granted, Eu Yan Sang’s effort to give back in a practical and relevant way is admirable. It’s a reminder that businesses can be part of a larger social responsibility movement, especially during national milestones like SG60. -
Ease and Convenience
With Eu Yan Sang outlets conveniently located across Singapore, it’s easy for customers to drop by their nearest store and enjoy the promotions. Plus, being a familiar brand, there’s no learning curve in shopping there – which makes it even more accessible for older generations.
The Spirit of SG60: Giving Back, Moving Forward
The SG60 milestone is a proud moment for Singapore, but it’s also a time for reflection and gratitude. Eu Yan Sang’s promotion is a great example of a brand using this occasion to give back in a meaningful way – honouring the people who helped build the nation while also empowering them to stay strong and healthy for the years ahead.
If one is eligible, or knows someone who is, it’s worth encouraging them to take advantage of this limited-time offer. Whether it’s to stock up on immunity boosters, energy supplements, or herbal tonics, this campaign ensures that their wellness goals are supported with real, tangible value.
Promotional/Event Details:
Date: 15 May – 9 August 2025
Time: During store operating hours
Venue: All Eu Yan Sang outlets in Singapore (except Changi Airport stores)
More info: https://www.euyansang.com.sg/
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