If there’s ever a time to indulge in fine Japanese chocolate, it’s now. From 15 to 18 May 2025, Royce’ Chocolate is running a Takashimaya-exclusive promotion that will please both chocolate aficionados and deal hunters alike. Shoppers who hold a Takashimaya Card can enjoy a special 10% discount across the Royce’ range at the department store – and that’s just the beginning.
Let’s be honest – premium chocolates like Royce’ don’t often come with discounts, and when they do, it’s usually for a limited window. This time, not only is there a base discount of 10%, but customers can also stack their savings. Those who spend $50 get an additional $5 off, and spending $100 gets them an additional $12 off plus a complimentary Hokkaido Cooling Bag. But before diving into the mechanics of this sweet deal, let’s talk about what makes Royce’ chocolates worth all the attention in the first place.
Why Royce’ Chocolate Is Worth Your Indulgence
Royce’ has earned its reputation worldwide for its melt-in-the-mouth Nama chocolates, delicate flavours, and uniquely Japanese approach to crafting sweets. Originating from Hokkaido – Japan’s northernmost island known for its dairy products – Royce’ products combine high-quality ingredients with meticulous production standards.
Whether it’s the fresh cream-rich Nama Chocolate, the crisply layered Potatochip Chocolate, or the rich baton cookies that pair perfectly with coffee or tea, every bite of Royce’ is an experience. The texture, the balanced sweetness, and the luxurious packaging make it a perfect gift – or an occasional personal indulgence.
Now, when a luxury brand like this offers a significant discount, it presents a perfect opportunity not only to restock favourites but also to explore flavours you might have overlooked. Think of this promotion as an invitation to explore a world of premium Japanese confectionery – without the premium price tag.
What Makes This Promotion Stand Out
Unlike other generic promotions, this event is exclusive to Takashimaya Cardholders. That alone gives it a feeling of privilege and exclusivity. But even better, the promotion offers a clear, tiered incentive system that benefits those who love to bundle purchases. Here’s a closer look at what they are offering:
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10% OFF all Royce’ chocolate products with the Takashimaya Card.
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Spend $50 and get an additional $5 OFF.
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Spend $100, get $12 OFF and receive a complimentary Hokkaido Cooling Bag – a handy insulated bag ideal for carrying temperature-sensitive goods, especially in Singapore’s heat.
But do take note – this offer is limited to the first 50 Takashimaya Cardholders per day. That means it’s best to shop early to avoid disappointment. Only one redemption is allowed per cardholder per day, so plan purchases wisely if returning for multiple visits.
Where to Shop
This sale is happening exclusively in-store at Takashimaya, so online shoppers will need to make a trip to Orchard Road. While that might sound like a hassle to some, it’s actually a great excuse to revisit one of Singapore’s most iconic shopping destinations. With a multitude of boutiques, lifestyle brands, and dining options, Takashimaya offers a full-day shopping experience. You can pick up some Royce’ chocolates, then head upstairs for lunch, or stroll through other departments to browse seasonal promotions.
Why This Promotion Is Worth Exploring
Here’s why this is not just another chocolate sale, but something genuinely worthwhile:
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Great Savings on Premium Products
Royce’ chocolates are rarely discounted. A 10% base discount, combined with added cash rebates based on spending tiers, makes this a deal that’s hard to pass up. -
Limited-Time & Limited-Quantity – Adds to the Urgency
With only four days to shop and a cap of 50 redemptions per day, it’s an event that encourages early visits and spontaneous indulgence. -
An Ideal Gift Opportunity
With Mother’s Day just passed and other celebrations on the horizon, now is a good time to stock up on beautifully packaged gifts that carry real thought and quality. -
The Complimentary Cooling Bag – More Than a Gimmick
The Hokkaido Cooling Bag isn’t just a throwaway freebie. It’s practical and reusable, great for keeping chilled items cool while running errands or for grocery shopping. A genuine value-add, not just a gimmick. -
Experience Before You Buy
Shopping in-store at Takashimaya allows customers to browse, sample, and interact with Royce’ products and staff before committing to a purchase. Whether it’s getting help with flavour recommendations or learning more about their seasonal offerings, the physical retail experience enhances the buying decision. -
Support Brick-and-Mortar Retail
In an age of online transactions, promotions like these encourage customers to return to physical stores. By participating, shoppers also support local retail employment and in-store brand experiences.
What to Consider Before You Go
Because the offer is available only to Takashimaya Cardholders, be sure your card is active and ready. If you’re not yet a cardholder, this might be a timely reason to sign up, considering the benefits extend beyond this promotion.
Also, make a mental list of which Royce’ products you’d like to try or stock up on. Some flavours are seasonal and may be limited in quantity, especially popular ones like the Nama Chocolate Champagne Pierre Mignon or the Matcha variants.
And do remember the cap on daily redemptions – try to plan your visit earlier in the day. If you’re heading down with friends or family who also hold cards, coordinate purchases to maximise the discounts and benefits.
Final Thoughts
Royce’ rarely goes on sale, and when they do, it usually doesn’t come with added incentives like cashback and gifts. This Takashimaya Cardholder event provides a great chance to indulge in luxury chocolates at an approachable price, and the time-limited nature of it makes it all the more tempting.
Whether buying for yourself, preparing a classy gift, or just wanting to enjoy something unique from Japan, this promotion deserves a spot on the calendar. Pair it with a leisurely day out at Takashimaya and it turns into more than just a shopping trip – it’s an experience.
So don’t miss it. Make plans for a mid-May chocolate escape and reward your taste buds.
Promotional/Event Details:
Date: 15-18 May 2025
Time: During Takashimaya Department Store opening hours
Venue: Royce’ Chocolate Store, Takashimaya Department Store, 391A Orchard Rd, Singapore 238873
Promotion Details:
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10% OFF all Royce’ chocolate products for Takashimaya Cardholders
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Spend $50 to get an extra $5 OFF
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Spend $100 to get an extra $12 OFF + a complimentary Hokkaido Cooling Bag
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Limited to the first 50 Takashimaya Cardholders per day
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One redemption per cardholder, per day
More info: Facebook Source
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