If there’s one thing Singaporeans love, it’s a good deal paired with a sweet treat. And when it involves both dessert and free gifts, it’s practically irresistible. MIXUE Singapore is celebrating their Grand Opening at Aljunied MRT in the most tempting way possible — by rewarding customers with exclusive Snow King merchandise for just enjoying their drinks and ice cream. But here’s the catch: this promotion is only available for two days, from 15 to 16 August 2025, so if you want to join in, you’ll need to act quickly.
For those who may not be familiar, MIXUE has built a strong reputation for offering refreshing drinks and creamy ice cream at very reasonable prices. Their Snow King mascot is a familiar face in many parts of Asia, and now it’s making an even bigger mark here in Singapore. This grand opening is more than just about introducing a new store; it’s a mini celebration, complete with lucky draws, giveaways, and a chance to take home official Snow King merchandise that is not available for purchase anywhere else.
Why This Promotion Is Worth Checking Out
First off, the deal itself is simple and generous: spend just $6 in a single receipt and you instantly get the chance to win one of several exclusive Snow King items. There’s no complicated sign-up process, no hidden fees, and no need to spend excessively. For many MIXUE customers, $6 is just the cost of two drinks or an ice cream and a drink, so you’re essentially being rewarded for something you were going to buy anyway.
Now, let’s talk about those prizes, because they’re not just random trinkets. MIXUE has prepared an array of limited-edition Snow King merchandise, each with its own charm.
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Stainless Steel Cup (10 pcs) – A sleek and durable cup perfect for your daily drinks, whether at home or in the office.
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Big Head Bottle (20 pcs) – A quirky, oversized bottle featuring the Snow King mascot’s iconic head design.
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Glass Cup (48 pcs) – Elegant and practical, perfect for serving cold drinks on a warm Singapore afternoon.
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15cm Plush Toy (100 pcs) – A cute and cuddly Snow King plush, ideal for collectors or as a gift for children.
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Airplane Toy (100 pcs) – Fun and light-hearted, perfect for kids or anyone young at heart.
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Tumble Toy (300 pcs) – A cheerful little toy that wobbles but never falls over, just like the playful Snow King spirit.
With so many prizes up for grabs — and a limited two-day period — your chances of walking away with something are pretty decent.
The Grand Opening Atmosphere
If you’ve ever been to a store opening in Singapore, you’ll know there’s a certain buzz that comes with it. For MIXUE, this isn’t just another outlet opening — it’s a celebration of their arrival in a prime spot right at Aljunied MRT Exit. This location makes it convenient for commuters to drop by, grab a treat, and participate in the promotion without having to go out of their way.
The event will be filled with the scent of freshly made ice cream cones, the sight of colourful drinks, and the sound of cheerful customers trying their luck in the lucky draw. The staff will be on hand to help guide participants, ensuring everything runs smoothly and everyone has a chance to join in.
Why You Shouldn’t Miss It
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Exclusive Merchandise – The Snow King items on offer are not sold in stores. That means if you don’t grab them during this promotion, you might never see them again.
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Affordable Spend Requirement – At just $6 for entry into the lucky draw, this is one of the lowest spending thresholds for a giveaway in Singapore.
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Convenient Location – Situated at Aljunied MRT Exit, the store is easily accessible for those travelling along the East-West line or nearby neighbourhoods.
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Limited Time – The short two-day window means fewer participants compared to ongoing promotions, which could increase your chances of winning.
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Fun Atmosphere – Beyond the prizes, it’s an opportunity to enjoy fresh ice cream and drinks in a lively, celebratory setting.
Tips for Maximising Your Chances
Since the lucky draw is based on spending $6 in a single receipt, consider pooling your order with a friend or colleague to reach the amount. This way, you can both enjoy MIXUE treats and have more than one chance at winning a prize. If you’re going with a group, you could even strategise by placing multiple $6 orders rather than one big order, increasing your number of lucky draw entries.
Given that prizes are limited in quantity, it’s a smart move to visit earlier in the day. Once the items are gone, they’re gone, and arriving late might mean missing out entirely.
What You Can Expect From MIXUE’s Menu
If you’re wondering what to buy to hit that $6 mark, you won’t be short of options. MIXUE is known for:
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Signature Ice Cream Cones – Smooth, creamy, and incredibly affordable.
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Fruit Teas – Freshly brewed and infused with real fruit for a refreshing taste.
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Milk Teas – A popular choice for those who love a creamy and slightly sweet drink.
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Smoothies and Slushes – Perfect for cooling down in Singapore’s humid weather.
With prices starting low, you can mix and match your favourites without going over budget.
A Limited-Time Experience That Feels Special
In a city where promotions pop up almost every week, what makes this one stand out is its exclusivity and the personality behind it. Snow King is more than just a mascot — it’s part of MIXUE’s identity, and owning a piece of branded merchandise feels like being part of their story.
For families, this could be a fun weekend activity. For office workers nearby, it’s a perfect excuse for a mid-day treat. For collectors and fans of unique brand items, it’s a must-visit.
If you’re in Singapore and love good deals, exclusive freebies, and delicious treats, this two-day event is your chance to enjoy all three in one stop. Make sure to mark your calendar, set a reminder, and swing by the MIXUE store at Aljunied MRT between 15 and 16 August 2025.
Promotional/Event Details:
Date: 15-16 August 2025
Time: All Day (While stocks last)
Venue: MIXUE Singapore, Right at Aljunied MRT Exit
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