There is something truly satisfying about munching on a crispy, flavourful snack—especially when it’s part of a heritage brand like Bee Cheng Hiang. As Singapore celebrates its 60th birthday this year, Bee Cheng Hiang is pulling out all the stops with a limited-time promotion that foodies won’t want to miss. From 14 to 17 July 2025, snack lovers across the island can enjoy a Buy 1 Get 1 Free deal on their fan-favourite EZ Mini Crunchies. But that’s just the start of the treat.
This isn’t just another sale—it’s a celebration of Singapore’s culinary pride. Whether one is craving the savoury crunch of furikake-seasoned delights or the mildly sweet kick of cereal-infused bites, this promotion allows customers to mix and match, giving them twice the satisfaction for nearly half the price. With prices ranging between $7 and $9 (usually $14 to $18), this deal is perfect for gifting, snacking, or simply stocking up.
But that’s not all Bee Cheng Hiang has to offer this week. For those who have their mobile app downloaded and are signed up as members, exclusive vouchers await from 14 to 20 July 2025. These member-only app deals include deep discounts on their iconic Chilli Pork and Pork Floss selections. Think of it as a one-week celebration of crunch, spice, and everything nice—with savings baked right in.
Why Should People Check Out This Deal?
Let’s be honest—finding authentic snacks that marry tradition with irresistible flavour is becoming a rarer treat. Bee Cheng Hiang, a household name in Singapore for over eight decades, continues to evolve while keeping its roots firmly planted in local tastes. This SG60 promotion is not just about a quick snack—it’s about embracing the nostalgic essence of Singapore’s heritage through food. Here’s why heading over for this promotion is a smart (and tasty) idea:
1. Double the Treat, Half the Cost
It’s not every day that one sees a Buy 1 Get 1 Free offer on quality snack items. The EZ Mini Crunchies, which are typically priced between $14 and $18, are now available at only $7 to $9 during this four-day crunch fest. That alone is worth the trip, especially when trying to keep snack budgets in check. Plus, the option to mix and match means more variety in every bag brought home.
2. A Taste of Local Favourites
The Furikake and Cereal Crunchies aren’t just popular—they’ve developed a loyal following for good reason. Furikake, a savoury Japanese seasoning often used on rice, adds an umami burst, while the cereal variant gives off a mild, crispy sweetness. These aren’t just average snacks—they’re culinary hybrids that reflect Singapore’s love for flavour fusion. Bee Cheng Hiang takes pride in making each bite both crunchy and addictive.
3. App-Exclusive Discounts—Too Good to Miss
Loyal fans who’ve downloaded the Bee Cheng Hiang App are in for a treat. Between 14 and 20 July 2025, two irresistible member-only promotions are running:
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Chilli Pork (300g):
Typically priced at $23.70, it’s now available at only $14.22—but only during the Early Bird Window from 10AM to 12PM. That’s 40% off a premium product that combines bold spice with signature Bee Cheng Hiang flavour. -
Pork Floss (210g):
Now going for $15 instead of the usual $18.50, offering a generous $3.50 saving. It’s a favourite for pairing with porridge, buns, or simply eaten on its own.
These deals encourage fans not only to save but also to try different styles of preserved meat snacks—a hallmark of Bee Cheng Hiang’s tradition.
4. Limited-Time Means Limited Stock
Part of the thrill lies in the exclusivity. This is not a year-round deal or a monthly campaign. It’s a specially timed promotion that aligns with Singapore’s SG60 celebrations. That means once it’s gone, one might be left with full-price regrets. For fans of Bee Cheng Hiang, it’s a rare chance to indulge with less guilt and more crunch.
5. Supporting Local, Celebrating Tradition
Choosing to buy from Bee Cheng Hiang isn’t just about buying snacks—it’s about supporting a brand that has been around since 1933. From humble beginnings to an international presence, they represent the enduring spirit of Singaporean entrepreneurship. Shopping during their SG60 promotion shows support for local businesses that continue to innovate while holding onto what matters most—quality, flavour, and culture.
6. Perfect for Sharing
Whether it’s gifting a pack to a neighbour, bringing snacks to the office, or laying out treats at a family gathering, Bee Cheng Hiang’s Mini Crunchies are bite-sized goodies that everyone can enjoy. With the Buy 1 Get 1 Free deal, one can spread the joy without stretching the wallet.
7. Easy Redemption with Mobile Convenience
With today’s fast-paced life, convenience is key. The Bee Cheng Hiang App makes redeeming member deals seamless. Just a few taps, and the vouchers are ready to be used in-store. Plus, one can keep an eye on future offers, flash sales, and exclusive product launches directly from the app.
8. Ideal for Tourists and Locals Alike
For visitors keen to take home a taste of Singapore or locals wanting to send a snacky gift abroad, this promotion is a golden opportunity. These neatly packed goodies travel well and offer recipients a true taste of Singapore’s culinary pride.
So, if the craving for something savoury, crunchy, and unmistakably local hits this week, heading down to a Bee Cheng Hiang outlet might be the wisest (and tastiest) decision to make. Whether for the Buy 1 Get 1 deal or the app-exclusive vouchers, it’s not just about food—it’s about celebrating Singapore’s milestone with flavour and tradition.
And don’t forget—these deals are only around for a short time. Once 17 July 2025 passes, the standard pricing returns. Early birds who shop between 10AM and 12PM enjoy even better savings on the app deals. So mark the dates, grab the app, and treat the tastebuds before this SG60 deal is gone.
Promotional/Event Details:
Date: 14–17 July 2025
Time: All-day promotion; App-exclusive Early Bird Deals from 10AM–12PM
Venue: Participating Bee Cheng Hiang outlets across Singapore
More info: https://www.facebook.com/100064008374833/posts/
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