Every year when the Dragon Boat Festival comes around, it brings with it a familiar kind of comfort that many in Singapore look forward to. It is not just about marking a tradition on the calendar, but also about the food that comes with it. Rice dumplings, or bak chang, take centre stage during this period, and for good reason. They carry stories of heritage, family recipes passed down through generations, and flavours that are deeply tied to celebration and remembrance.
This year, one of Singapore’s most well-known F&B groups has rolled out a festive collection that leans heavily into craftsmanship and premium ingredients. Paradise Group has introduced its Dragon Boat Festival collection under the theme “Timeless Craft, A Gift of Heritage”, available from 13 May to 19 June 2026. It is a seasonal launch that focuses on handcrafted rice dumplings with both traditional and modern flavour twists, alongside a limited-time discount for selected customers.
What makes this promotion interesting is not just the discount itself, but the way it blends heritage recipes with premium ingredients that feel slightly more indulgent than the usual offerings found during this season. It is designed for gifting, sharing, and even personal enjoyment at home.
A Closer Look at the Festive Dumpling Collection
The highlight of the promotion is the range of rice dumplings, each priced according to its ingredients and preparation style. These are not your everyday dumplings; they are built with richer fillings and more elaborate combinations.
One of the standout items is the Abalone with Salted Pork Belly Brown Rice Dumpling priced at $17.90. This is clearly positioned as a premium choice, combining the savouriness of salted pork belly with the luxurious touch of abalone. It is the kind of dumpling that feels more like a festive treat than an everyday snack.
Another popular option is the Black Truffle Honey BBQ Iberico Pork Rice Dumpling at $14.90. The use of Iberico pork already elevates the dish, but the addition of black truffle brings in a modern gourmet twist that appeals to those who enjoy richer, more aromatic flavours.
For those who prefer something more traditional but still hearty, the Braised Pork Belly with “Mui Choy” Rice Dumpling at $14.90 remains a comforting choice. The preserved vegetables add a familiar savoury depth that many local diners will appreciate.
Another variation is the Pork with Conpoy and Chestnut Rice Dumpling at $13.90. This combination balances savoury pork with the slight sweetness of chestnuts and the umami punch of dried scallops, creating a layered flavour profile that is both satisfying and nostalgic.
For dessert lovers, the Osmanthus Gula Melaka Red Bean Paste Lye Water Rice Dumpling at $7.90 offers a sweet alternative. It brings together floral osmanthus notes with the rich sweetness of gula melaka, making it a lighter yet flavourful way to end a festive meal.
If someone is planning for gifting or sharing during gatherings, there is also a Rice Dumpling Gift Set priced at $76.80. This is ideal for households looking to sample a range of flavours or for those sending festive gifts to friends and family.
The 10% Discount That Adds More Value
Beyond the variety of dumplings, the promotion becomes even more appealing with a 10% discount on individual rice dumplings. However, this is applicable under specific conditions. A minimum purchase of three pieces is required, and the offer is exclusive to Citi and OCBC credit or debit cardmembers, as well as PGR members.
For regular customers, this creates a small incentive to either sign up or plan purchases more strategically, especially if buying in bulk for family or gifting purposes. Considering the premium nature of the ingredients used in this year’s collection, the discount does make a noticeable difference when purchasing multiple items.
It is also worth noting that this is a takeaway-only promotion, which means the dumplings are intended for collection rather than dine-in consumption. This makes it convenient for busy individuals who prefer to pick up their orders and enjoy them at home or during gatherings.
Where the Promotion is Available
The festive rice dumplings are available across several Paradise Group outlets in Singapore, making it accessible across different neighbourhoods. Participating brands include:
- Taste Paradise
- Paradise Teochew
- Seafood Paradise
- Beauty in The Pot
- Paradise Dynasty
- Canton Paradise
- Paradise Classic
- Paradise Hotpot
Orders are available from now until 19 June 2026, with collection running from 14 May to 19 June 2026. This gives customers a fairly long window to plan their purchases, whether for early gifting or last-minute festive preparations.
Why This Promotion Stands Out This Year
What makes this Dragon Boat Festival collection worth paying attention to is the combination of tradition and innovation. Rice dumplings are often seen as a classic seasonal food, but this year’s lineup introduces ingredients like Iberico pork, black truffle, and abalone, which are not typically found in traditional versions.
This reflects a growing trend in Singapore’s food scene, where festive dishes are being reinvented with premium touches while still respecting their cultural roots. It allows both older and younger generations to find something familiar yet exciting at the same time.
For families, it becomes a convenient way to bring different flavours to the table without having to prepare everything from scratch. For working adults, it saves time while still allowing participation in festive traditions. And for those who enjoy gifting, the packaging and variety make it a practical and thoughtful seasonal present.
There is also a social aspect to consider. Food during festive seasons in Singapore is rarely just about eating. It is about sharing. Buying a selection of dumplings and bringing them home often leads to conversations, comparisons of flavours, and shared memories around the table.
Is It Worth Checking Out?
From a value perspective, the 10% discount may not seem massive at first glance, but when applied across multiple premium dumplings, it becomes more meaningful. Especially for those purchasing the gift set or buying in bulk, the savings can add up.
More importantly, the appeal lies in the limited-time nature of the collection. Seasonal items like these are only available for a short window, and once the festival period ends, they are usually gone until the following year. That sense of urgency is part of what makes such promotions popular among regular customers.
For anyone who enjoys festive food traditions or simply wants to try something more premium this Dragon Boat Festival, this is a straightforward option that does not require much planning. Just place an order, select preferred outlets, and collect within the available dates.
Promotional/Event Details:
- Event: Paradise Group Dragon Boat Festival “Timeless Craft, A Gift of Heritage” Rice Dumpling Promotion
- Promotion Period: 13 May 2026 – 19 June 2026
- Ordering Period: Now until 19 June 2026
- Collection Period: 14 May 2026 – 19 June 2026
- Discount: 10% off individual rice dumplings (minimum 3 pieces)
- Eligibility: Citi and OCBC Credit/Debit Cardmembers, PGR members only
- Mode: Takeaway only, while stocks last
- Price Range: $7.90 – $17.90 (Rice Dumplings), $76.80 (Gift Set)
- Available at: Selected Paradise Group outlets including Taste Paradise, Paradise Teochew, Seafood Paradise, Beauty in The Pot, Paradise Dynasty, Canton Paradise, Paradise Classic, Paradise Hotpot
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.