Durian season in Singapore always brings a certain kind of excitement that is hard to ignore. For some, it is the anticipation of that first creamy bite of Musang King. For others, it is the hunt for the best prices before stocks run out. This year, there is one promotion in Ang Mo Kio that has been quietly making waves among durian lovers, especially those who have been waiting for prices to come down to something a little more comfortable on the wallet.
At the heart of it is a local durian stall known as HoJiak Durian & Fruits, which has rolled out what they are calling a “Durian Tsunami”. It is not just a catchy phrase either. With the seasonal surge in durian supply coming in strong, prices have dropped noticeably, making premium varieties like Musang King suddenly more accessible than usual.
For many durian fans, Musang King is usually treated as a luxury fruit. Under normal conditions, it can easily stretch the budget, especially if the craving hits more than once in a week. But this current promotion changes that dynamic quite a bit. During this period, Musang King (MSW) is being offered from just $6.50 per kilogram, while the more indulgent Black Gold Musang King is priced from $10 per kilogram. These are walk-in prices only, which means customers will need to head down physically to enjoy the deal.
What makes this even more interesting is the timing. June is typically a strong durian season in the region, and when supply increases, it often creates a ripple effect in pricing. Instead of the usual premium-heavy pricing that many people associate with Musang King, this promotion reflects a more supply-driven market moment. In simpler terms, there is more durian than usual, and that is good news for anyone who enjoys it fresh and in generous portions.
Walking into the stall during this period feels slightly different from the usual durian-buying experience. There is a sense of urgency in the air, but also excitement. Customers often find themselves comparing boxes, asking for recommendations, or checking which batch just arrived. According to the stall, fresh stock is replenished daily, typically in the morning, then again around 3pm to 4pm, and another round between 5pm and 6pm. These time windows matter more than most people realise. Turning up shortly after replenishment usually means better selection and fresher picks.
For those unfamiliar with durian buying culture in Singapore, timing is often everything. Unlike packaged goods, durians are highly dependent on freshness and ripeness. A slightly earlier or later visit can sometimes mean the difference between getting a perfect creamy MSW pack or missing out entirely for the day. That is why regular customers tend to plan their visits around these replenishment slots rather than just dropping by randomly.
The appeal of this promotion is not just about price alone, although that is certainly the main attraction. It is also about access. Musang King has always had a reputation for being one of the most sought-after durian varieties in the region. Known for its rich, bittersweet flavour profile and thick, custard-like texture, it is often considered the benchmark for premium durian. The Black Gold variant takes that experience further with a deeper, more intense taste that many enthusiasts actively look for when they want something more indulgent.
At $6.50 per kilogram for MSW, the value becomes quite hard to ignore. For families or groups of friends, this opens up the possibility of enjoying durian without the usual hesitation over cost. It becomes less of a rare treat and more of a shared experience. That shift alone is enough to draw a steady crowd, especially during peak evening hours when people drop by after work.
Location-wise, the stall is conveniently situated in Ang Mo Kio, a familiar heartland area that is easy to reach for many residents. Being at Block 407 Ang Mo Kio Avenue 10, #01-741, Singapore 560407, it sits within a neighbourhood that already sees regular foot traffic. For those travelling from other parts of Singapore, it is also relatively straightforward to get to via public transport, with Ang Mo Kio MRT not too far away.
What stands out about this particular promotion is how grounded it feels. There is no over-the-top marketing gimmick, just a straightforward seasonal price drop driven by supply conditions. That honesty is something many durian lovers appreciate, especially in a market where prices can sometimes feel unpredictable.
Another reason this deal is worth paying attention to is the short window of opportunity. Promotions like this tend to last only as long as supply remains high. Once demand catches up or the season tapers off, prices usually return to their usual range. That is why regular durian buyers often treat these moments as the best time to stock up or indulge a little more than usual.
For first-time visitors, it might be helpful to go with a bit of flexibility in mind. Durian selection can vary from batch to batch, and part of the experience is speaking to the staff, asking for recommendations, and sometimes even trying different grades to see what suits your taste best. Some prefer a stronger bitter note, while others go for a creamier and sweeter finish. MSW tends to sit comfortably in the middle, which explains its popularity.
In many ways, this promotion is not just about cheap durian. It is about timing, freshness, and the simple joy of enjoying something seasonal at its peak. There is something quite satisfying about walking away with a box of durians that feels both indulgent and reasonably priced, especially in a city where food prices are always top of mind.
For those who have been waiting for the right moment to enjoy Musang King without stretching their budget, this “Durian Tsunami” promotion is one of those rare opportunities worth considering. It is not often that premium durians are priced this accessibly, and when they are, they tend to move quickly.
Promotional/Event Details
Date: 13 June 2026 Onward
Time: Daily replenishment in the morning, 3:00pm – 4:00pm, 5:00pm – 6:00pm
Venue: HoJiak Durian & Fruits, Block 407 Ang Mo Kio Avenue 10, #01-741, Singapore 560407
Promotion Highlights:
- Musang King (MSW): from $6.50/kg
- Black Gold Musang King: from $10/kg
- Walk-in customers only
- Fresh stock replenished daily
- While stocks last
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