Singapore’s food lovers have something delicious to look forward to this June—Dian Xiao Er is opening a brand new outlet at The Seletar Mall on 13 June 2025, and to mark the occasion, they’re rolling out irresistible opening promotions that are hard to pass up. Known for their hearty Chinese cuisine infused with traditional herbal flavours, Dian Xiao Er has long been a favourite among locals and tourists alike. Now, with their newest outlet at The Seletar Mall, diners in the northeast can enjoy the same signature dishes without travelling too far.
But what truly makes this grand opening worth a visit isn’t just the convenient new location or the comfortable ambience—it’s the limited-time opening deals that are both generous and exclusive to this particular outlet. Whether readers are longtime fans of the restaurant or someone who has always wanted to try their much-talked-about dishes, this promotion offers a perfect opportunity to indulge at a fraction of the usual price.
Why should people head over for this promotion?
Let’s start with what’s arguably the biggest highlight of the promotion: 50% off their Honey-Garlic Crispy Pork Knuckle, one of the restaurant’s most flavourful and satisfying dishes. This signature menu item is normally a star on its own—tender pork wrapped in golden crispy skin, glazed with a sticky-sweet honey garlic sauce that has diners coming back time and time again. For the opening celebration, anyone spending a minimum of $40 gets this dish at half price. Whether coming with friends, family, or a partner, hitting the $40 mark won’t be difficult when there are so many tempting items to share.
This offer runs from 13 to 30 June 2025, but it’s worth noting that it’s valid only while stocks last. So, early birds will definitely have the advantage. It’s ideal for a weekday dinner or weekend family gathering—think classic herbal roast duck, stewed Chinese spinach with wolfberries, and of course, the highlight pork knuckle dish, all on the table.
But that’s not all. Dian Xiao Er is also adding a birthday twist to their promotions. If someone’s birthdate includes the number “2”, they’ll get 22% off the entire bill, all day long, from 1 to 3 July 2025. Yes, that’s correct—if a person’s birth date includes a 2 anywhere (for example, born on the 2nd, 12th, 20th, 22nd, or 29th), they qualify. This is a rare, fun perk that adds a personal touch to the celebration, and it encourages people to treat themselves, their friends, or their loved ones during the first few days of July.
This kind of creative and generous opening celebration sets the tone for what this new Dian Xiao Er outlet hopes to offer—comforting Chinese food that’s not only flavourful but also great value for money. At a time when dining out can easily become costly, promotions like these give people a real reason to dine out without stretching the wallet.
What makes Dian Xiao Er stand out?
The brand has built its reputation over the years by combining heritage Chinese recipes with a modern dining environment. While their signature dish remains their herbal roast duck, they’re just as loved for a variety of side dishes, seasonal vegetables, double-boiled soups, and savoury meat platters. All dishes are designed to be shared, making the dining experience a communal one that’s especially enjoyable with family and friends.
Their culinary philosophy blends the comforting warmth of Chinese medicinal herbs with the boldness of traditional cooking techniques. Many of their sauces and marinades are specially brewed in-house, giving their dishes a flavour profile that’s difficult to replicate. The Honey-Garlic Crispy Pork Knuckle, in particular, showcases their ability to balance indulgence with rich, savoury-sweet depth.
Why go to The Seletar Mall outlet?
The Seletar Mall itself is a fantastic location for a day out. Located in Sengkang, it serves a wide catchment of residents from the northeastern part of Singapore. With ample parking, air-conditioned shopping galleries, and a mix of both local and international brands, the mall has grown to be a lively community destination for dining, retail, and entertainment.
Dian Xiao Er’s new unit is located at #B1-28, making it easily accessible right from the basement level. Whether someone’s popping in for lunch after grocery shopping or planning a family dinner, this outlet provides a warm, rustic dining space that’s consistent with Dian Xiao Er’s other locations.
With many restaurants competing for attention in the F&B scene, it’s refreshing to see Dian Xiao Er continuing to innovate—not with overly flashy concepts, but with good old-fashioned value and flavour. Their promotions not only reward diners for turning up, but also make the opening feel like a true celebration of food and community.
Tips for enjoying the promotion:
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Visit early in the promo period (13–30 June) to enjoy the 50% off pork knuckle before stocks run out.
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Make reservations, especially on weekends or mealtimes. New openings often draw a crowd.
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Bring along friends or family to make the most of the $40 minimum spend—it’s easy to hit this with two or more diners.
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Check IDs before the birthday promo (1–3 July) to confirm if someone in the party qualifies for the 22% off. It’s a fun excuse to treat the birthday buddy to a celebratory meal.
For those who love discovering new places to eat, or simply want to make their dollar stretch further while enjoying quality food, this Dian Xiao Er promotion is well worth the trip. Food lovers who’ve not had the chance to try their iconic dishes now have every reason to, and loyal fans now have a new spot to revisit again and again.
With limited-time prices and a unique birthday tie-in, this isn’t just another restaurant launch—it’s a festive dining event that rewards the curious and the hungry alike.
Promotional/Event Details:
Date:
13–30 June 2025 (50% Off Honey-Garlic Crispy Pork Knuckle with $40 min. spend)
1–3 July 2025 (22% Off All Day if Birthdate Contains a “2”)
Time:
During outlet opening hours
Venue:
Dian Xiao Er, The Seletar Mall, #B1-28, Singapore
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