13-25 May 2025: McDonald’s Singapore: New Smoky Chilli Mayo McSpicy Launch and McSpicy Museum Experience

If there’s one fast-food icon that holds a special place in the hearts (and stomachs) of Singaporeans, it’s the McSpicy®. Spicy, bold, and unmistakably flavourful, the McSpicy® has been a mainstay on McDonald’s Singapore menu for 26 fiery years. To mark this milestone, McDonald’s is turning up the heat with something fresh, nostalgic, and downright exciting — a limited-time Smoky Chilli Mayo McSpicy®, alongside the immersive McSpicy® Museum pop-up event at Bugis Junction and the much-anticipated return of Hershey’s Soft Serve.

Yes, it’s an entire celebration centred on Singapore’s favourite spicy burger. And for fans of fast food, spicy challenges, and quirky photo moments — this is not one to miss.

A Spicy Makeover Worth Tasting

From 15 May 2025 onward, McDonald’s Singapore introduces a bold new take on the beloved McSpicy® — the Smoky Chilli Mayo McSpicy®. This isn’t just a rehash of the classic; it’s a level-up.

Expect the same signature spicy chicken patty that fans know and love, paired with the usual fresh lettuce, but now given a smoky, creamy kick thanks to the addition of smoky chilli mayo. To take it even further, there’s a perfectly cooked fried egg on top, lending a savoury richness that makes this burger taste like a party of textures and flavours in one bite.

It’s still the McSpicy® you crave — just dressed up with a smoky, creamy heat that delivers something new. The best part? It’s available at all McDonald’s outlets across Singapore — including Drive-Thrus and delivery platforms like McDelivery®, GrabFood, foodpanda, and Deliveroo — from 11am daily while stocks last. So whether someone’s on the go or craving a mid-day indulgence, it’s just a few taps away.

Step Into McSpicy® History: The First-Ever McSpicy® Museum

To make the occasion even more memorable, McDonald’s is pulling out all the stops with something unexpected — a McSpicy® Museum. Running from 13 to 25 May 2025, this pop-up experience at Bugis Junction is absolutely free and packed with spicy fun for everyone.

So what’s in store?

Visitors will be greeted with a colourful, interactive journey through the McSpicy® legacy. Expect vibrant installations that tell the story of the burger’s 26-year history in Singapore, spicy-themed games and challenges, and photogenic spots designed for that perfect Instagram moment.

From fiery trivia games to spicy sensory zones, the museum promises a bit of fun for every kind of McSpicy® fan. And if anyone fancies themselves a true McSpicy® loyalist, the spice challenges will put their tastebuds (and bravery) to the test.

Here’s a tip — time your visit right between 19 to 23 May, and there’s a spicy surprise waiting. The first 50 guests at 12pm and 5pm daily will receive a free McSpicy® burger, while stocks last. There’s no catch — just turn up early, be among the first in line, and enjoy a free taste of the iconic burger that started it all.

This McSpicy® Museum is more than just a marketing gimmick. It’s a rare chance to see how a single burger became a national favourite, and to share in the nostalgia, fun, and flavour with fellow fans.

The Return of a Chocolate Classic: Hershey’s Soft Serve

Just when one thinks the celebration can’t get any sweeter, McDonald’s adds the perfect dessert to balance the heat. From 22 May 2025, their beloved Hershey’s Soft Serve is making a comeback across all Dessert Kiosks and select McDonald’s restaurants in Singapore.

Rich, smooth, and decadently chocolatey, the Hershey’s Soft Serve offers a moment of indulgence that’s hard to resist. Whether it’s the simple joy of a classic Hershey’s cone, the crunch and creaminess of a Hershey’s McFlurry® with OREO® bits, or the satisfying melt of a Hershey’s Hot Fudge Sundae — there’s something here for every sweet tooth.

And let’s be honest — after tackling a spicy burger or a chilli challenge at the McSpicy® Museum, there’s no better way to cool down and treat oneself.

Why You Shouldn’t Miss This Celebration

Let’s be real: Singaporeans love their food, especially when it’s tied to nostalgia, novelty, and a dash of fun. This McSpicy® anniversary celebration ticks all the boxes.

1. It’s a Limited-Time Flavour Adventure
The Smoky Chilli Mayo McSpicy® is not here to stay. It’s a special tribute that will only be around while stocks last, making it a must-try for anyone who considers themselves a McSpicy® enthusiast. It’s not every day a fast-food giant reimagines a local classic, and this version adds just the right amount of smoky, creamy heat to keep things exciting.

2. Free McSpicy® Burgers at the Museum
Who says there’s no such thing as a free lunch? Head down to Bugis Junction between 19 and 23 May, queue early, and walk away with a McSpicy® burger — completely free. That’s not just value; that’s celebration with a side of satisfaction.

3. It’s a Family-Friendly Event
The McSpicy® Museum isn’t just for fast food fans. It’s a lively, fun-filled experience perfect for groups of friends, families with kids, or couples looking for a light-hearted date activity. The games, photo ops, and challenges provide something for all ages.

4. Sweet Rewards Await
The return of Hershey’s Soft Serve is the cherry on top — or should we say, the hot fudge drizzle on top. There’s no better excuse to revisit a beloved dessert that’s been sorely missed.

5. It’s Convenient and Accessible
Everything about this campaign has been designed with ease in mind. Whether someone wants to dine-in, swing by a Drive-Thru, or order from home, McDonald’s has ensured the new burger is just a few clicks or a short walk away. And the museum? Centrally located at Bugis Junction and open daily from 11am to 9pm.

In a world full of fleeting trends and short-lived flavours, this campaign feels like a genuine celebration — of taste, of history, and of what it means to enjoy the little things that bring people together.

So if you’ve ever queued for a McSpicy®, dared a friend to take a bite, or simply associate the burger with comfort and flavour — this is your moment. Don’t let it pass by.

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Promotional/Event Details:

Date:

• 13–25 May 2025: McSpicy® Museum Experience

• 15 May 2025 Onward: Launch of Smoky Chilli Mayo McSpicy®

• 22 May 2025 Onward: Return of Hershey’s Soft Serve

Time:

• McSpicy® Museum: Daily from 11am to 9pm

• Smoky Chilli Mayo McSpicy® & Hershey’s Soft Serve: Available from 11am daily, while stocks last

Venue:

• McSpicy® Museum: Bugis Junction, Singapore (Free Admission)

• Food items: Available at all McDonald’s Singapore outlets, Drive-Thrus, McDelivery®, GrabFood, foodpanda, Deliveroo

• Desserts: Hershey’s Soft Serve at all Dessert Kiosks and selected outlets