Looking to stretch that dollar a little further this week? Then a trip to Sheng Siong should definitely be on the agenda. From 13 to 19 May 2025, shoppers across Singapore can enjoy massive savings on Sheng Siong’s Housebrand Weekly Specials, including everyday essentials and frozen favourites. With discounts reaching up to 50% off, this sale is a fantastic opportunity for families and budget-conscious individuals to stock up on pantry staples and frozen treats without burning a hole in the wallet.
What makes this promotion stand out is its simplicity and accessibility—available at all Sheng Siong outlets islandwide, it’s convenient and straightforward. There’s no need for coupons, no complicated terms—just real savings across items most households need on a regular basis.
Let’s dive into why it’s worth making a grocery run to Sheng Siong this week.
Why They Shouldn’t Miss Out on This Promotion
The cost of living in Singapore is no stranger to the headlines. With prices for basic groceries inching up, finding a reliable source for affordable quality products has never been more important. Sheng Siong’s Housebrand range has steadily built a reputation for providing dependable and wallet-friendly alternatives to major brands—and now, for one week only, those prices are dropping even further.
It’s not just about buying food—it’s about spending smarter. With discounts on key staples such as rice, oil, cereal, noodles, and cleaning supplies, this isn’t one of those sales where only the luxury items are reduced. This sale is practical, designed for everyday people to get more value for their dollar.
Highlights from the Housebrand Specials
Here’s what’s on offer in this week’s Housebrand Weekly Special, available from 13 to 19 May 2025:
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Heritage Farm Basmati Rice 5KG – Regularly priced at $21.80, this essential item is now available at a reduced price, perfect for households who cook frequently.
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Happy Family Groundnut Oil 2L – Originally $14.50, now down to $10.95. That’s a 26% savings, perfect for those who do regular home-cooking.
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Heritage Farm 3-in-1 Cereal & Oat Drink (18x30g) – Previously 3 for $17.85, now only $10.95 for three packs—a 24% savings for a wholesome breakfast or quick snack option.
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Happy Family Instant Noodles (Curry/Chicken) 5×78-80g – Cut down from 2 for $4.70 to 3 for $10.00, a 43% savings.
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Softess Travel Pack Tissue 3ply (4 packs x 50 sheets, Kitty Edition) – Now 3 for $3.99, down from $6.00. A handy pick for office, school bags, or the car.
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Homeniks Multi-Purpose Cleaner 2L (Assorted) – Originally $5.00, now $3.90. Keeping the home clean doesn’t have to cost more.
These are not just random household products—they’re the kinds of things most Singaporean homes already use. Which means less waste, more practical shopping, and a real opportunity to cut weekly spending.
Delicious Deals from the Frozen Aisle
But it doesn’t stop at dry goods. The Housebrand Frozen Weekly Special offers major discounts and Buy 1 Get 1 Free deals that make restocking your freezer a real pleasure.
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Tasty Bites Popcorn Chicken (Original/Spicy, 450g) – Normally 2 for $27.90, now going for $13.95 with a Buy 1 Get 1 Free deal.
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Tasty Bites Golden Fish Patty, Fish Fingers or Cheese Fingers (500g) – Previously 2 for $17.90, now slashed to $9.95, a 44% savings.
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Tasty Bites Chicken Karaage (450g) – Down from 2 for $19.80 to $10.95 for 2 packs, another 44% off.
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Tasty Bites Frozen Mixed Vegetables or Sweet Corn (1kg) – At $5.95, this offer reflects a 50% discount, excellent for families planning to incorporate more veggies.
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Tasty Bites Curry Samosa, Curry Puff or Spring Roll (500g) – Get any 3 for $9.99, previously priced at 3 for $19.50, which saves shoppers 39%.
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Lebao Dumplings or Xiao Long Bao (265-365g) – Formerly 3 for $16.50, now with Buy 1 Get 1 Free offers, these dim sum delights are perfect for quick lunches or snacks.
These frozen options are not only affordable, but they’re also time-savers. Whether you’re prepping for a weekday dinner, looking for a tea-time snack, or packing a lunchbox, having a freezer stocked with these convenient bites helps take the stress out of daily mealtime planning.
It’s More Than Just a Sale—It’s a Smart Shopping Strategy
Household budgeting isn’t just about buying what’s cheap—it’s about buying smart. The Sheng Siong Housebrand promotion is exactly the kind of event that helps consumers stretch every dollar while still maintaining quality and variety in their grocery shopping.
Their housebrand products have earned trust in the market not by cutting corners, but by offering value, quality, and consistency. Many shoppers are already switching to these products permanently because they match (or sometimes outperform) their branded counterparts. With these limited-time markdowns, it becomes even more sensible to give them a try—especially if one hasn’t already.
Plus, Sheng Siong’s nationwide presence means that it’s easy to take advantage of these deals wherever they are in Singapore. There’s no need to make a special trip to a remote store—the savings are available at every single Sheng Siong outlet across the island.
Final Word: Why They Should Go
This week’s promotion at Sheng Siong isn’t just about buying more—it’s about buying better. With up to 50% off everyday essentials and frozen favourites, it’s a great opportunity for shoppers to stock up, save smartly, and enjoy quality products without overspending.
From rice and oil to frozen chicken and dumplings, there’s something useful for every household. With all outlets participating, there’s really no reason not to swing by and see what’s on offer.
Make the most of it while it lasts—only from 13 to 19 May 2025.
For more details, visit the official announcement here:
Sheng Siong Facebook Promotion Post
Promotional/Event Details:
Date: 13-19 May 2025
Time: All operating hours
Venue: All Sheng Siong outlets islandwide
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